With Eye Toward Innovation & The Future, ATA International Renews its’ Partnership With 2020 Armor
Internationally Recognized Martial Arts Organization (ATA International) Renews Partnership With 2020 Armor, Aiming To Revolutionize The Martial Arts Experience For Students Everywhere.
Ontario, Canada (November 22, 2022) - 2020 Armor is pleased to announce the renewed partnership with ATA International (ATA), one of the largest martial arts organizations worldwide. This relationship is founded in ATA’s commitment to expand the reach of Songham Taekwondo and ensure a path forward for their member institutions towards the future of martial arts.
2020 Armor has empowered Taekwondo Athletes around the world to train smarter and exceed their goals. Utilizing smart technology simple enough a five year old can operate, using the 2020 Armor smart gear and the companion app allows for unparalleled electronic scoring and training. This technology provides valuable insights in real-time, including speed, stamina, reaction time and more.
Club owners, including many ATA licensees, have benefited from having 2020 Armor Vests as a tool to attract and retain new students, while increasing their revenue.
In 2020, ATA partnered with 2020 Armor during shutdowns to bring their membership the Digital Reflex & Reaction Tournament Series. This provided the organization with the opportunity to engage its members by bringing them competition through a digital landscape. This competition pooled thousands of competitors worldwide, generating revenue and retaining membership engagement during a time most organizations were forced to remain inactive due to health restrictions.
The recent launch of the 2020 Headgear, open the doors to the organization adopting the energy scoring system by using the full set of 2020 Armor smart gear. In 2023, ATA has committed to launching an exhibition tournament to introduce 2020 Armor Sparring as a potential new division for their competition circuit. ATA CEO, Neil Morton states, “We have only touched the surface of how we can leverage smart technology to move the sport forward. Every day we combat technology in the form of entertainment and gaming consoles, as it deters our younger membership from staying engaged. With the addition of the 2020 Armor Headgear to the product line, we now have a complete set of smart gear that can be used by our members, facilitating a better competition experience for all.”
We are excited to see how this partnership develops and the example it sets forth for other Federations to come. The future of martial arts is here, and the vision has never been clearer.
For more information on how you can step into the future of martial arts with our cutting-edge equipment, visit our website at
https://store.2020armor.com/pages/why-2020-armor-clubs.
About 2020 Armor
2020 Armor was founded in 2016 with the mission to enhance the way martial artist train, compete and engage with the sport through the development of innovative products. The sports technology company has developed martial arts scoring equipment and software, transforming martial arts into a mainstream professional sport like soccer. The company’s flagship product tracks impacts through a vest that shows the score on the vest itself using scoring from popular video games. Customers include the largest martial art clubs in the world. Founders & investors of 2020 Armor are former professional martial art athletes. leAD Sports, founded by the family members of Adidas is a major investor. 2020 Armor’s mission is to inspire people to fall in love with martial arts.
About ATA International
The ATA was founded in 1969 by Eternal Grand Master H.U. Lee. The organization is internationally headquartered in Little Rock, AR and has called the state capital home since 1977. With active membership approaching 300,000 worldwide, ATA is North America’s largest martial arts organization dedicated to the discipline of Taekwondo. ATA is a pioneer in the martial arts industry because of its unique Songahm style curriculum.
