3 Easy Steps for Martial Arts Schools to Turn Year-End Investments into A Tax Relief

Posted: December 4, 2020 | Updated: December 10, 2020

Estimated Reading Time: 4 minutes

As part of our focus on small businesses this month, we’re sharing a few tips with martial arts school owners so that they can minimize their tax burden while investing in their school’s future.

If you’re a more seasoned school owner, you probably already know that the average small club is expected to make a loss in its first 5 years of existence. This expectation is rooted in two things: that you will still be building your student base, and that you will be making significant capital investments as you establish your operation.

Despite the struggle that many businesses in the industry have encountered this year, there will still be those that are turning profits. If you fall into this category, let’s start by saying congratulations, you’ve achieved something big despite all the forces against you this year. 

More importantly, we want to help you avoid a massive tax bill. And the way to do that is to minimize your profit by making investments into your business before the end of December. 

Here’s a crash course of how taxes work: You are taxed on your NET profits for the year, so that would be your profits after all expenses, including capital. If you re-invest profits during the year (before December 31), and do it in such a way that your expenses offset up all the profits then you’ve cracked the code! You now have no net profits, which means that you don’t have to pay any taxes on them.

Here’s How You Do It

The team at 2020 Armor has got decades of experience when it comes to successfully operating martial arts schools. So what we’re sharing is a tried-and-tested formula that has been applied by our own team and hundreds of our colleagues and friends across the United States. This three step process goes a little something like this:

  1. Work the numbers: are you making a profit or loss?
  2. Determine how much of your profit  you’ll reinvest (If you’re turning a profit)
  3. Make a wishlist and trim it down to investments that will reward you in the long term

Now let’s go into more details on each step.

Step 1: Work The Numbers

The obvious starting point is for you to determine whether you’re looking to make a profit or loss this fiscal year. Depending on the complexity of your operation, you’re probably already tracking revenue, cost of sales and overhead expenses using one of the following tools:

a. A spreadsheet in Excel or Google Sheets (there’s plenty of templates out there, our favorite free source is https://excelaccountingtemplate.com/free-accounting-templates/)  

b. Enterprise management software that includes an accounting component or dedicated accounting software (the most popular include QuickBooks or Xero)

c. An accounting professional that does this for you (run a search for local bookkeepers in your area if this is the route you’d rather take)

Step 2: Decide How Much of Your Profit You’ll Reinvest

Now you’ll make it to this part if you’ve turned a profit. How much of this profit you’d like to invest is entirely up to you. However, our recommendation is that you use this opportunity to offset all your profits for a couple of reasons. First of all, most retailers (including 2020 Armor) run their biggest deals throughout the late-November to mid-December holiday season, so you’ll benefit from discounts you wouldn’t get during the remainder of the year. 

The second consideration you’ll need to make is that in most instances, your December would have started with a major sales drive where you would sell equipment and advanced membership packages for the next six or so months. The rationale behind is that:

  • you would grow your earnings (in fact some schools make up to 40% of their revenue through these events as just like it is for retailers, the purchase intent is at its peak during the Holiday shopping rush),
  • you would sell off used or old equipment to students or other clubs, and 
  • you would fit this additional revenue into your club’s growth strategy, which brings us to the final step 

Step 3: Create An Investment Wishlist and Refine It

Start big! Think of some of the coolest new equipment and apparel that your students are their parents have been raving about all year. Add in the essentials that wear and tear easily and that you actually need to replace on a year basis (kicking shields and such), and so on.

Then you’ll want to research prices and assign a dollar amount to your wishlist investments. A simple spreadsheet or a handwritten list will do the trick. Just make sure you’re adding things up properly. See if you’ve exceeded the budget you identified in step 2.

If you have exceeded your budget, then you’re left with the simple task of trimming the list down until you arrive at the right number. The smarter way to do this is to start by eliminating the purchases that don’t have a clear return-on-investment (ROI) associated with them. For instance, an investment in 2020 Armor Vests is backed by a guarantee that you’ll triple your money back within 3 months, with returns that can last up to years if you follow our ART (attract, retain and thrive) framework. Contact us today if you’re interested in unlocking the benefits of 2020 Armor to school owners and students.

And as a bonus, we’ll be going live on Facebook with our Founder & CEO Ali Ghafour, along with our Head of Sales and school owner, Scott Granger to answer your questions and to share even more insights with you on making the right moves for your business before the year ends.

Update: a replay of the webinar can be watched here:


What I have learned Since Re-opening Seminar with Master Tony Kook – July 15th

We sat down today with Master Tony Kook to discuss learnings from the last 6 weeks since weeks to discuss what he learned since re-opening his schools He will provide you with the dos and don’ts you need to know when it’s your turn. The video of the entirety of the live seminar is available directly above.

Master Kook is a successful school owner with 4 schools and over 1200 students. He is an industry expert with over 30 years experience and a sought after Speaker for the Martial Arts industry specializing in “Small School Success”. He has a fantastic way with words and his customer service scripts have been a huge help to school owners within our community as they engage in difficult conversations with their parents and students during the Pandemic.

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Don't have a whole hour to watch the video? Don't worry we got you covered with all of the most important bullet points.

What I have since Reopening Bulletpoints (5 minute read)

Lay of the Land: 

So very quickly I have 3 full time Taekwondo academies in affluent areas in Vancouver.  There is a lot of information I want to share. A lot of things I think I did right. And some others if I had a second I wouldn’t do again. I’ll give you tips as you prepare to reopen. 

What we did right Reopening Our Schools:

We shut down in mid March and went to online classes and we did good with Instagram, Facebookk and Zoom classes. We ran our online classes like a professional school. We kept things going in private lessons in addition to our group training. I gave them a substantial reduction in tuition because I knew it was financially challenging for people. I wanted to keep them involved so that they would stay training. We were continually communicating. 2 or 3 communication channels went out every week. We reached out with phone calls and let our parents and students know that we were going out of our to keep them involved. Communication was on a roll already for the June 1st rollout. 

The biggest change was our class numbers. Our class went from 40 students to 14 in our main location. And 12 in our smaller location. So we offered more classes. My classes start at 12am and run until 9pm. We went from 7 classes to 9 classes. We reduced class time from 45 minutes from 60 minutes. To give instructors time to spray the mats and wipe down surfaces. We did that very well. I would do that again. I went over the top with safety protocols. We tried to communicate our best in class cleaning practices including UV cleaning and professional cleaners.. We printed out our safety procedures and protocols. We set the space up and communication well. 

With Facemasks originally we made it mandatory. Our local professionals advised not wearing them when they trained. We made masks optional. So I had branded some face masks. A lot of students love it and showing that its part of our clubs. Some students wear masks. That’s different state to state. Country to country. In Korea they use the masks mandatory at Dojang. We have a lot to learn from those countries. Bit of an education process from us. It challenges your patience communicating that to your parents. 


First off all we are still offering online classes. We let all of our members know they could come back to live classes. But they had to register and they would revert back to the old tuition as they did. But they can do zoom as they wish. For students who continue with Zoom they keep pay the reduced rate but have no access to live classes. 

We started at 17-20% of our clientele. Our classes were really small. What I found that your advanced, adult and intermediate came back. But our tigers and white belts didn’t come back at first. That was first week of June. That number creeped up to 25%. In July we are at 30% back to live classes. I’m really big on stats and numbers, our first weeks we had more sign ups then normal in July. Clubs opening now in the summer and people aren’t doing vacations so now they are looking for activities for their kids. Typically August is busy registering for September. It looks good for new sign ups. The main reason people don’t take classes in summer is they are taking vacations. Which people aren't doing as much due to COVID.

Clubs that have more Asians have far less returns after reopening.  The community is more cautious. Club owners need to manage their expectations. I talk in California and they said they were opened up and they were thinking 80% to 100% return. If you are operating at 50 percent you are best in class. Seriously those are great numbers for re-opening.

If you are a smaller club, you had only 10 to 15 in your class. With larger clubs you have to adjust from larger to smaller. There’s a number of factors you have to take into consideration for planning your reopening. There is a huge adjustment. 


Vast majority of members on hold have indicated they will return in September. September seems to be a default answer. People are conditioned to take summer off. To do vacations. September is back to normal life. I understand that mind state. Our school district has indicated on September they will go back 2-5 days a week. With a combination of online platform. From standpoint of mother or father, they now have to go back to are they doing swimming or soccer. For past 3-6 months they have been doing nothing at home. I’m looking forward to September. A lot of clubs open now have something positive to look forward.

A couple Podcasts ago I predicted 20-40% would come back. Looks like I was right. I have a good feeling from the attitude and feedback from our membership that September will be a good month. People are really wanting to get back to some level of normal. That means kids going back to school. Parents working. I think numberwise thats the biggest positive piece of information.  

In BC we have whats called a social bubble. As long as you are within the circle of six you can be together. If you have family of 4 and family of 2. You can create a social bubble square. They can spar and kick together. There have been talks to reduce 2 meter down to 1 meter distance. Then I will be able to have more students per class. My prediction is our club will be full with wait lists because we can’t accept all the students that we want to. Come September you’ll be full with a wait list in Oracle Tony’s prediction.

Clubs that aren’t opened. The reality is going to be different. When they open back in September. It will be a mixed bag. Some clubs will be at full capacity others at 20%. If you're city is doing good with COVID cases, I think September is going to be very encouraging.  


Deep down parents know benefits of martial arts but you have to be able to communicate the value. That’s your job. To make sure they continue to invest in it even if there is a money pinch. Leave them a voice message. Make the communication personal. Tell them if theres anything you can do you will support them to keep the journey moving forward. Communicate the the importance. Michale Mertens said “No point in history do our communities need the principles taught in Martial Arts. Whether you are conservative or a liberal, never has it been more important to learn the principles of love, respect, humility. As small business owners we need to communicate that need. It’s challenging times but your son and daughter need that positive outlet, and that distraction. If you are having difficulty let us know. So we can help your kids be in the right place to become leaders in the future. Where else are they going to get that from?"


Club owners need proper signage when they come in. What we have posted outside is our health compliance forms. Our social distancing markers. Of course we have a notice that says if you have any symptoms don't come in and reminder of social distancing all laid out at the front. As soon as you come into the training facility we have hand sanitizing station. All students get their hands sprayed. We have more markers for entrance and exit. Our viewing area only has a limited area for people to sit in. They fill out health compliance form when they enter. Our program director has face shield plexiglass. Students then are instructed to put shoes in numbered cubby. This works with their training square. The number indicates where you go with the training floor. Square #13 gots in cubby #13. We have a lot of wave masters and kid kicks on the floor so students can use those to train. In bathrooms and change rooms we only allow two people and have warnings about social distancing on the doors. 

We have a sign about how many people can go inside. We have reminders of protocols all throughout the school. All of our academies are set up the same way. When they exit class they exit one by one. They hand sanitize on the way out. Pick up their shoes. And they leave. When classes are finished. In between all classes benches, door knobs, and mats are sprayed down. It dries in a few minutes. Our health declaration is great. If they have been outside the country, if they know anyone with symptoms and that they agree to abide by our training policy. We don’t do temperatures. At the beginning we did. Our local health authorities said taking temperature is misleading. Just because someone doesn’t have a temperature doesn’t mean if they have the symptoms. Finding out if anyone at home is sick is better. 

Be as accommodation as possible. They can’t come back for 2 weeks. But you can set them up on Zoom. 

Policy For Emergency Action plan:

If anyone has COVID, member or family member tells that they had COVID. Then we are legally bound to talk to health authroity. Then they take you through the steps. Thats why you need to know who has come into your dojang each and everyday. So you can warn people who came into contact with them. They can’t come in, but they can do the Zoom. That’s great because we have a lot of kids who can’t come back because they are living with their grandma. 

We are offering half day summer camps this year. All of our camps are full. Because we have small numbers. Parents and students are looking for activities. We had overwhelming response. 


We are doing a lot of standing kick targets. Fun drills and games on the spot. We do variation of Sir Says, Taekwondo kicks and drills. I think if you get creative you can come up with a whole slew of them for tigers. IN 20 or 30 you have kids bumping into eachother. Now the way its lay out. Kids know they have to stay on their square. In some ways its easier to teach them. They aren’t off somewhere causing trouble. We invite kids to wear shoes and shoe sale revenue has gone up. We always shut down our water cooler. Kids have to bring their own water bottle to their square. 

Our BJJ school has closed. We did Zoom but its difficult to do zoom because not everyone had training dummy. Everyone has to indicate their allowed to do drills with people in their bublble.With solo drills I don’t think we’d have new signs up. In jujitsu its going well. Return to jujitsu was 30%. Starting to see more sign ups.


I honestly I don’t think it will go back to regular numbers for a year. A year from now is my honest assessment. In many ways when we reopened June 1st it felt like doing it again for the first time and starting again. It was frustrating and scary and deflating at a time. As martial artists we have to rise up to that challenge. Its an uphill battle and we need to do it for our community and membership. When you reopen, focus on community leadership and involvement. Get involved with local charities. They were doing huge community events. Delivering meals. What we are planning is last week of July is a breakathon for our local hospital. When you focus on helping others and once again empowering students and families to help others it builtds your brand and a loyalty. We aren’t just talking about displaying love and community leadership we are acting on it. It rallies your troops. You get raving fans. When you put these tenets into real actionn. We have a girl empowerment week and an online event. Get involved with the community. Is there something we can do to help out our first responders. By giving to others you do yourself a big service. Live by the tenets you teach and you will survive this.  

Looking to deepen your students passion for martial arts and make extra money at your school?

Learn how our new referral program will take your students at home training to the next level and radically increase your revenue.


We had 50 entrants to our second Rumble and each of them got to fight seven matches over just four hours. This speed would be impossible with any other electronic scoring system,” says  Master Jong Hyun Yi, Headmaster of the American Tigers World Taekwondo Dojang in Westborough, Massachusetts. “You don’t need any external systems to run your Rumble with 20/20 Armor. There are no socks or computers just the vests themselves. It was really nonstop matches. It was amazing.”

Master Yi’s Rumble had 50 participants at $60 each, grossing $3000. Because the judging can be done on the video game scoring vest, Master Yi needed 80% fewer judges and he could use his blackbelts as referees. 


Since three other schools were participating, they spent the first half hour of the Rumble building camaraderie and doing drills with targets. Then Master Yi explained the 20/20 Armor system and how it worked. 

“The system is so easy to understand that kids just get it and know how to operate it,” says Master Yi. “The first two hours were very self-sufficient. We split the kids into divisions and they had to find their matches. I train all of my staff to be good referees. That’s a black belt requirement. They just do it like machines. Whoever is in the center is kicked out once they are done and then the next match starts.” 

After those two hours they went to the brackets. The last two hours were fights in three brackets (Youth, Cadet and Junior) done by double elimination so that if they lost their first time they still had another shot. 

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Master Yi encouraged participation by using a championship belt instead of a trophy. 

“I always wanted a WWF Championship belt,” chuckles Yi. “I grew up watching Andre the Giant and Hulk Hogan. I didn’t know kids were still watching. The kids went nuts for it.  I can’t even describe how excited people were. Everyone was shouting and cheering. Especially as we approached the final matches. We ended up seeing a different side of the kids. We actually saw some kids get much better in those four hours.” 


Since Master Yi was the only school in his area that had 20/20 Armor he was able to invite other schools to participate in his Rumble. Not only did this create extra revenue for his school but gave his students a chance to become friends with kids they wouldn’t have had a chance to meet who shared their values. 

“We used to love getting in the ring with our friends when I was growing up,” says Master Yi. “But I noticed my kids were reluctant to fight. 20/20 Armor gets them excited to get in the ring. My biggest goal is to teach my kids the resilience they need to survive in the real world. Nothing does that better than getting knocked down during sparring and learning how to get up again to continue the fight. My kids loved the Rumble. I can’t wait to hold my next one.” 

Want to hold more exciting events with fair judging, less costs and no technical delays? Place your order today and get started right away!


We believe we are successful only when you are successful. Keeping in line with that philosophy, we hired our first head of customer success Mr. Joseph Nguyen. His goal is simple: make sure you get your Return On Investment on your 20/20 Armor purchase. 


We have come up with an acronym to describe the way 20/20 Armor can help your school grow.  We call it our “ART” Framework. A for Attracting New Students who were never interested in martial arts before, R is for Retaining The Students you have and T is for Thriving With New Revenue. Joseph is 20/20 Armor’s A-R-T expert and will be your go to contact to make sure you get your return on investment as soon as possible. 

We had hundreds of applicants for the job and we chose Joseph due to his passion for our industry and history of achieving business success for his clients,” says 20/20 Armor CEO Ali Ghafour. “We made our equipment so easy to use that 7 year olds can operate it. Joseph is going to make it that easy to get your return on investment.” 

Joseph will help you as you prepare for your trade demos and provide tips that will turn the line-ups that form at your event booth into sign ups. He’ll walk you through the recruitment process, giving you the language you need to use and help you maximize your results to recruit new students. When you’re running a tournament he will get you set up with the proper marketing materials and provide you with advice for making it your best tournament ever. He’ll make sure that you have access to our latest drills that will help drive engagement and retention from your students. When you begin using our mobile app he will make sure you are doing everything you need to maximize your referral benefits. To make sure you are successful Joseph has begun our ARTstart program and is already reaching out to existing customers. 


“I’m taking our A-R-T Framework and I’m going to be developing a coaching curriculum around it,” says Mr. Nguyen. “The program is called ARTstart. It begins with two onboarding sessions, the first when your equipment arrives and the second a month after. In the first meeting I will walk you through the 10 game modes and the common ways that people integrate it into their classrooms. I can answer any questions you might have and make sure that you know how to put it to immediate use at your school. A month later we have our second phone call, and I’ll talk about what you need to do to get a quick return on your investment and take a deep dive into how you attract new students, retain the ones you have and thrive with new revenue with 20/20 Armor. After that I’ll be available for questions before your events and every quarter we will have a little check in to see how things have been working and how I can help them work better. Many of our customers have already had a 3 and 4X return on their investment but I’m confident that we can do much better. We don’t abandon our customers after your purchase. That’s just the beginning of the journey we want to take with your schools and I can’t wait to work with you.” 

Joseph won’t simply be communicating to you how methods to create more revenue for your school using 20/20 Armor but informing the world of all your successes.

“Part of ARTstart is telling the stories of what you’ve been able to accomplish with 20/20 Armor and celebrate the ideas you bring to the table,” says Joseph.  “Our customers are extremely creative and we look forward to sharing their innovative ideas with our community. We’ll regularly be publishing success stories on our site so that people all across the world can learn about the amazing things you are doing at your school. So that you can inspire other school owners across the world to get more people into Taekwondo and grow the sport we love so dearly.” 

Want to get in touch with Joseph and get started on making a return on your investment right now? You can reach Joseph at Joseph@2020armor.com or by phone at 1-844-963-2020 x5.  To learn more about A-R-T click here.

Double Your Tax Refund With 20/20 Armor

You’ve got your tax refund in the mail and you earned every penny. The question is do you want this to be a one time pay day or an investment that will make you more money every single month?

We’re going to walk you through some of the ways that investing your tax refund in 20/20 Armor will provide much greater long term financial rewards and help you grow your school. We have come up with “A-R-T” as a helpful acronym to describe how 20/20 Armor can help you Attract new students, Retain the students you have and Thrive with new revenue. 

Let’s start first with Attracting New Students. One of our simplest recruitment tactics is called “Light Up The Bob” and you can use it at Tradeshows and Community Events. All you need is one 20/20 Armor vest on a Wavemaster or BOB. Line ups will quickly form to discover what the video game scoring chest guards actually do. Now you have a chance to turn those lineups into sign ups. 

 You put the vest on Hitmeter (where the game measures the power of their strikes) and challenge event attendees to kick their hardest to max it out on a low setting. You give them advice on how to improve their technique and when they max it out you give them a free month of classes. The key is that they feel they’ve earned those lessons rather than have been given a free coupon. By providing potential students instruction on the spot you show that they can learn martial arts and overcome their fear that they can’t learn martial arts.  

But does it work? White Court Taekwondo has been in their community for 40 years and has a population of 9,000. At just one community round up they were able to get 6 new recruits. Which allowed them to pay back their entire investment. Read their story here.  

20/20 Armor also helps school owners Retain the students they already have. Some of the most common reasons students quit: 1) they become bored with repetitive drills, 2) they aren’t able to measure improvement between belt tests and 3) when sparring is introduced.  

20/20 Armor provides  instant feedback on technique as they play the games and shows them their progress to get them from becoming burned out. Gamifying their training keeps lessons engaged and provides social reinforcement between belt tests. 

With 20/20 Armor school owners have reported 50% less drop out when sparring is introduced because kids focus on bringing down the health bars instead of their fear of hitting and getting hit.

Master Michael Colver introduced 20/20 Armor to his classroom and watched his retention climb by 20%!  Read his story here

Finally let’s talk about how our video game scoring vests can help your school Thrive with new revenue. We’ll focus on just one example which are in house tournaments. 

We all know that tournaments are full of technical delays and current judging systems are hard to understand and prone to errors and leave families frustrated with hours of wait time. With 20/20 Armor you can eliminate technical delays to make your tournament faster, offer fair judging and eliminate 80% of judging staff to create a better more, exciting experience. 

At TKD Keflavik Master Helgi ran a tournament and got almost a 100% participation from his students. 

“My students got the same amount of tournament experience from one 20/20 Armor event as they would have gotten if they participated in four traditional tournaments,” says TKD Keflavik Head Coach Master Helgi Rafn Gudmundsson. “That’s not an exaggeration. Have you ever been to a tournament where each kid was in four sparring matches, a poomsae competition and a speed competition all in 45 minutes? We didn’t get one negative piece of feedback about the event. Not one. Our parents and kids can’t wait for us to hold our next event!” Read the full story here.

It’s time to put your tax refund to work for you! 

To help you reach your goals, we have a Customer Success department who’s number one goal is to get you a 10X return on your investment of 2020 Armor. They will be your personal coach and help you implement the Attract, Retain and Thrive strategies mentioned here.

Get in touch with us in the chat or get in contact with scott@2020armor.com by email and we can get you started on the best investment you ever made.

How to choose the right vest sensitivity for your students

With 20/20 Armor we offer 10 difficulty levels in all of our game modes for everyone from beginners to blackbelts. For your students to properly push themselves and improve they need to be on the right difficulty level. How do you find out the proper difficulty level that is appropriate to your students? 

Our first tip to finding their level is a rule of thumb. Students who are 6-13 are usually level 1-5 and adults are 5-10. While this generally works this isn’t always true. Some kids start growing earlier than their classmates and are capable of greater power. And some older students with less training may not have the technique to reach an age appropriate level. 

When introducing the game to your classes it can help to start them all on level 1. You can work up from there. Because it’s nice to hit a goal early on as social reinforcement and then reach a place of difficulty they have to strive to overcome. 

Whether you want them to hit harder or to control, an instructor can use Hitmer  to identify the appropriate sensitivity level by establishing a target. Game 10 or Hitmeter is a game that measures your power. The vest measures your strength of impact and gives you a score.  If you want control, aim for strikes in the yellow. If the instructor has interest in building power, the sensitivity can be adjusted up. The instructor doesn’t need to remember each student’s level.  They will remember and try to exceed their own difficulty level. 

Then regardless of the game being played, they have their standard sensitivity level based on what they produced on game 10.  As they improve, they will get to see their level go up. 

If you are looking for a direct comparison for World Taekwondo weight divisions, and what 2020 Armor health settings would best match those we created a document that shows these here:

The beauty of this approach is that when you start your students will have a real baseline for their performance for the first time ever.

This elevates training by giving them real goals to strive for. You’ll notice that after they do a strike they’ll check their score. Intuitively they’ll begin to make adjustments to get better performance. You aren’t simply training. You’re competing against yourself. 

Our equipment reinforces your teaching by demonstrating the impact of proper technique. It rewards the work they put in. And keeps them engaged in your classes. 

Congratulations on taking your training to the next level! Please let us know if there is anything we can help you with. We are always here. Ready to help. 

How To Implement 20/20 Without Changing Your Class Structure

You spent a lot of time making sure that your school is a well oiled machine. You love 20/20 Armor but don’t want to change the structure of your classes. After all, why change something if it’s already working? 

We come across this question a lot when we are dealing with bigger, well established schools.  This article will give you three easy to implement tips on how to deploy 20/20 Armor to improve what you’re already doing and keep your lesson plans in tact. 

1. Recruit At Trade Shows With 20/20 Armor 

Do you know that 97% of people at your recruitment events aren’t interested in martial arts? To get the attention of attendees you need a way to draw them in. The people you’re trying to recruit are however interested in video games. 

Let’s replace your spin the wheel and break a board with our “Light Up The Bob” tactic to maximize your results. After all nothing attracts a crowd like flashing lights and video games. 


Get attendees to play Hit Meter on Level 1, and if they can get up to Yellow setting they can get a free month of classes.  This way they aren’t just getting free classes, they are winning the right to take those classes. It’s not a coupon, it’s a prize. By giving students a sense of accomplishment you give them the belief that they can overcome their fear of not being able to learn. This fear is a huge hurdle keeping potential students from your school and can be easily overcome with 20/20 Armor.


For this strategy, all you need is a mat, 1 BOB XL or Wavemaster XL and 1 20/20 Armor Vest.  Recommended to use 2 of each because the lines can get long otherwise.


“Hey if you like to play video games, you can do so in real life, let me show you”

“How hard can you punch or kick? If you light up the vest to yellow you win a prize!”

WHAT YOU GET: Using 20/20 Armor will appeal to an untapped demographic of video gaming love students who wouldn’t traditionally be interested in martial arts. You also differentiate yourself from other schools in the area.  Anytime you bring 20/20 Armor to a trade show you get massive line ups. With this simple strategy you can convert your line ups to sign ups. 

2.  Replace Bad Target Holders with 20/20 Armor on Bobs/Wavemasters or Punching Bags

It’s no secret that students don’t make the best target holders. We have all had more than one training session ruined because of this. If you have a bad target holder you can’t kick and you put the kicker at risk of actual injury. This frustrates not only students but also the parents who came to watch them practice. 

WHAT YOU DO: Put 20/20 Armor on a Bob or Wavemaster instead of asking a student to hold a target. This way you give the kicker a target that is set up properly and they are able to get instant feedback on their kicks. In a larger classroom where it is difficult to give each student personal attention the 20/20 Armor can serve as a private instructor. Your students will intuitively know what they need to do to maximize their score and will be more excited about target practice. 

WHY YOU DO THIS: You eliminate the dangers caused by poor target holders. This increases the quality of your classroom experience for your students and reduces the risk of accidental injury. By providing instant feedback you show your students that they are improving and this keeps them engaged in their training. This simple strategy will increase your retention rate. 

3. Improve Tournaments With 20/20 Gaming Stations

You make good money from your tournaments and are comfortable with the scoring system you are using. You don’t need to run a 20/20 Armor ring at your first event. But you can use 20/20 Armor to solve a problem that every tournament faces. 

Delays reduce student’s enjoyment of their experience and make parents less likely to sign their kids up next year.  Use a 20/20 Armor Gaming Station to keep your students engaged during wait times and make extra income. 

What You Do: Setting up a gaming station can be as simple as creating a dedicated ring in the holding area with 2 sized four Recreational Electronic Chestguards on Wavemaster XLs or BOBs and getting student volunteers to facilitate the game play. You can run any of the ten game modes and get participants to play during down time. 

3 Pricing Models:  

  1. Free Model (Passive): With the free model you run the Gaming Station as a free activity. This allows participants to vent boredom and takes up some of their downtime.  The free gaming station is a retention strategy to make the experience of going to the tournament more pleasant so attendees will sign up next year.  This station should be manned by a volunteer as it will not be generating revenue. 
  2. Pay to Play Model (Income Model): This is a gaming station that alleviate boredom while generating new revenue. Having there be a charge per use is useful because it offers the opportunity if your event is running late you can give away stamps for a free game on the house as a way of showing that you care about your customers. This model also means you can make extra income while keeping your audience engaged.
  3. Unlimited Model (Income Model): Customers pay ten dollars to pay at the gaming station all day. This gives your customers a way to entertain themselves but also means they don’t have to worry about paying to use it over and over again and you get one bulk payment per customer.

If you charge 10 dollars for unlimited play and sell 50 wristbands at your tournament you have made an easy $500 dollars at your event with almost no effort. Whether you use the 20/20 Armor Gaming Station for income creation or for retention made the tournament experience better for your guests and made them more likely to come back for the next iteration.

By using these three easy to implement strategies you can attract more students, increase your retention rate and make your tournaments more fun and profitable. Get in touch with us in the chat or at support@2020armor.com with any questions you might have!