How Training with 2020 Armor helped me recover from my injuries and overcome my fear of training

One of our biggest supporters from the inception of 20/20 Armor was school owner named Master Jon Powell.

Over the last couple of weeks Master Powell had been particularly active on social media using our new Live Mode. With live mode he was able to see his power, reaction time and stamina on every single strike and get insights on his performance.

His passion caught our attention, not only because of how high he was scoring but his amazing effort while training at home. So we reached out to discover why it had caught his attention and maybe do a story on his training sessions. His reply shocked us with it’s authenticity and power.

Like many athletes he experienced an injury that dramatically changed his life. He was worried about getting back to training and not sure if he’d ever get back to where he once was. He discovered 20/20 Armor Live Mode gave him the final push to get back to get back to doing what he loved most. We decided to let Jon’s words speak for themselves.

Hey 2020 Masters and team,

I have to say you’ve done an amazing job on the app, especially the Live Mode.

Reason I’m kind of going out of my way here to point it out is because it’s actually helping me get past this final stage of recovery from this crazy concussion I had a year and a half ago. 


The back story is that I hit my head in an airplane on a business trip in Dec 2018 and it messed me up more than any kick or strike to the head ever did; my balance, my functional vision, cognitive processing and then my central nervous system…all messed up. I ended up traveling to see one of the best doctors for concussions in the world after months of no progress and some discouraging advice from local doctors. This expert ended up prescribing me to do taekwondo every single day plus other very specific daily things to treat all my systems.

So far his plan has worked wonders and I’m almost 100% symptom free… the only part left in that plan is making hard contact and taking contact anywhere on the body.

My nervous system wants to freak out when it gets hit or feels that vibration from hitting, and the added symptoms from just that instance would last a full day or two (head and face pressure, nausea, headaches). The only way to end it permanently so I can play and teach the sport I love 100% again is to… hit those Bobs and bags hard…gradually take more and more contact in sparring… and then recover. The more I cycle, the more de-sensitized my system gets.

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2020 live was that extra boost of excitement I needed recently about hitting the bob hard... something to overcome the hesitation I’ve had from knowing I’m going to be feeling messed up for a day or more.

The experts don’t want me thinking about or focusing on symptoms; they want me to focus on living and training the way I used to, if not better than I used to.

And I’m already seeing very noticeable results from that. I’m not afraid anymore to go hard. It’s a very liberating thing after what I’ve been through. 

This is also why I’m posting the videos. It’s kind of a form of accountability, and to follow through on that plan I was given 100%. 

When we are all back in our dojangs, it will be the energy scoring and tag modes that motivate me to take harder hits and keep sparring despite the symptom and adaptation cycle. 


I remember my wife said that I appeared the happiest she could remember (in an entire year) when that Doctor cleared me to start light contact sparring again. And we were using the 20/20 armor lower power settings in that first matches back to keep my opponents from going crazy on me and to keep me focused on scoring, not symptoms. It was the adjusted power detection that gave me the confidence I needed to help keep my opponents grounded in reality, as some students get over-zealous in the moment and want to show off to their teacher (and thus set me back).

Now I can gradually increase the settings as not to get ahead of myself too quick. 

So keep it up guys. Still my favorite product. I may not be the biggest customer, but definitely a big advocate. We’re all excited to add the headgear to the mix. 

Keep innovating! I’m sure the stories will continue to roll in. Just want you to know your hard work has impacted someone on the personal level.

The right tools and therapies can make such an amazing difference and really speed things up. I never imagined that the vests I bought for fun and engagement would be the tool I needed to help me aggressively attack this final, hard step.

We'd like to thank Master Powell for sharing this story. It's customers like you that make our job the best one on earth.

Recovering from an injury? Want to know when you've gotten back to normal? Use 20/20 Armor to get you back to where you were by measuring your baseline in power, stamina and reaction time.

Place your order today!

How To Get Back Students You Lost And Increase Revenue After Re-Opening

So you’ve successfully reopened your martial arts school in compliance with your state health guidelines and want to get back to business.

If you are still working on that, check out our article on what you need to do to be compliant with your local health guidelines. 

This article will give you tips garnered from industry experts on what you can do to regain lost students and increase your revenue to make up for losses from Coronavirus.

The important thing to keep in mind is that all strategies for attracting new students and retaining the ones you have must be in compliance with the health guidelines so you’re going to have to be creative. 

Where You At Now

Most school owners had at least 30% of their students not move over to their online classes. This could be because they weren’t able to get into the online classes or because of financial need.

A 30% percent drop in revenue is a huge barrier. But it also underlines a key area where you need to have a strategy. How do you regain those students? 

Figure Out Why: The Power of Personal Attention

The first question you have to ask yourself is why they didn’t follow you to online. Arrange a stop by at their house where you can give the student some school swag and get them excited about training again. If they aren’t comfortable with this, you can also arrange a video call where you can reiterate the value of training, explain that you are going to be offering some training at your school and how easy it is to do video training to supplement in class. Show them the personal attention they’ll be getting. This can include private zoom lessons on a weekly basis with their instructors. 

Personal attention = student retention. 

Like what you see? Get more tips on how you can grow your club from leading industry experts by signing up below.

1)Converting From Online To In Person 

A lot of students and their parents are going to be anxious about returning. You should communicate to them all the safety measures you have in place. Classes of no more than 10, offering earlier start times and more classes, taking temperatures before entrance into the building, frequent cleaning and time between classes to allow for social distancing as outlined in our previous article. . By being clear about the efforts you are taking you can ease if not eliminate their anxiety. 

Also continue to offer online training for the foreseeable future. It’s going to take a while for people to become comfortable in the new normal and training at your school will involve an acceptance of a small risk. 

If you cut prices for online training, you should consider bringing them back up as soon as kids start training at school. You can’t devalue your services at the same time when you have to teach more classes and have the same overhead. 

2) Focus On Growing Family Memberships

A big take away from successful club owners dealing with Coronavirus is to focus on growing your family memberships. 


To practice at home during the shutdown, most of the students needed some form of parental supervision. They had to get involved to hold targets or joined their kids as a bonding exercise. Parents were involved in martial arts training on a scale never seen before. Use this new connection to martial arts to your advantage.  Focus on getting them involved permanently and convert their membership into a family tier.

Family memberships allow you to give deals, but still make more income than you’d otherwise. This also can radically grow your network as siblings join other siblings and their parents and then connect you to their friends and family as well. This can a real chance at growth. 

3) Expand Private Lessons

As we mentioned earlier, personal attention is the key to retention. Each student should continue to get their once a week private lessons they were getting on Zoom. You could even have one particularly personable instructor in charge of making sure these happen throughout the week. It can really solidify your relationship to your students. 

20/20 Armor Hack For Private Sessions 

But 10 minutes for a 100 or even 200 students can take it out of you. We recommend getting them to train at home with 20/20 Armor’s New Live Stream Training Mode. 

This way they can measure each individual kick in power, stamina and reaction time. They can send their instructor their video and you can give them detailed analysis on what they need to do to improve in a quick message that will take you less than 2-3 minutes. These private lessons will be immensely valuable and also data driven. You’ll be able to watch their video and give them tips they can use. This is a great way to supercharge the value of online lessons for your students. 

A huge benefit to you is that they’ll be way less time consuming and serve as homework that keeps your student invested in their training. 


So those are three strategies that should bring in new revenue and help you regain the students that you’ve lost.

  1. Organize video chats or stop bys to get buy in
  2. Focus on Growing Family Membership
  3. Expand Online Private Lessons (Superpowered by 20/20 Armor)

Let us know some strategies that are working for you and help school owners like yourself navigate these difficult times. 

Interested in making more money?

Learn how 20/20 Armor can help your school generate more revenue with these three key strategies.


We (you) did it!!!

We had 1,500 participants who showed up for the amazing TKD Kicks Corona training session. We have never heard of a taekwondo class that big. Well done!!

You should be very proud of yourself for standing with the TKD community and fighting for the doctors and nurses on the frontline protecting our families. 

The event has raised $8000 dollars so far! To put that number in perspective, that’s enough for 25,000 masks! You can still donate by going here 

Let’s get to $10,000!!!

For those of you who missed the class, it’s at the top of this post for you to watch whenever you’d like.

We’d like to thank our incredible instructors. Here are their social media handles if you want to thank them or ask them to do a seminar in the future with you:

Master Tim Thackrey@timthack 

Master Johnny Nguyen @jwintkd

Master Claire Kim

Master Stephen Lambdin @stephenlambdin

Master Yvette Yong @yvetteyong.canada

Thank you for creating such a high energy training session and sharing your insights on facing failure, learning from defeat and how to be brave in times like this. It was a truly inspiring experience for everyone who attended. 

We Think You’ll Find These Guys Useful. 

We handpicked these companies to sponsor this event because they make their living helping martial arts practitioners, club owners and parents. Here is what they do, and their websites:

Juice Compound – They do remote coaching – you got a taste from coach Tim Thackrey in class today. There’s a reason Olympians rely on Juice Compound.  They bring  out the best in athletes across the globe. 

2020 Armor:  They provide Martial art scoring vests for your school, home training and high performance teams. 20/20 Armor generates revenue for club owners AND elevates individual practitioners by providing them the analytics they need to level up their performance. 

Prima IP – They do intellectual property for big and small businesses, and this brilliant company is run by Master Marcelo Sarkis. He is an expert in the field and a martial artist. if you need IP services, he is the person to go to.  

Block Insurance: Ms Beth Block is no stranger to the martial art community.  She’s helped school owners for 30 years. If you are a club owner and need to talk to someone who knows their stuff when it comes to insurance and martial art schools she is the leading expert in the industry. There is no one better.

Spark Membership:  Spark Membership provides best in class software for your martial art school. The owners are very successful school owners themselves – so they developed a system to make it easier for you to run your club. Whether it’s automations, marketing or upgrades they’ve got you covered. 

Pulse Taekwondo: The man running this whole thing behind the scenes is Master Emerson Wong. An expert in martial art training, video, stunts, XMA. He also runs three amazing schools. Please check to see if you are close to any of his locations by visiting his link.

Akross – If you need martial art supplies, these are the guys to go to in Canada. Again, this company is run by martial artists who are passionate about the business and have top notch customer service.  

Thank you to everyone in our community who came together with us to make history.  We couldn’t appreciate you more. 

My Kids Didn’t Want To Stop Training

Notice that your kids aren’t as excited about their training? Worried they might drop out of martial arts before they have a chance to learn it’s most important lessons? Our engineers, software developers and team of martial arts professionals have been working on an answer for you.

My kids said the magic words every coach and parent wants to hear when they are training: “Can we do it again?” says Master Helgi Rafn Gudmundsson. “They asked may I try again? May I do another? We were doing at home training with the 20/20 Armor app and we had it in our  homeschooling schedule. They’d get five tries with each technique of their choice (punch, roundhouse kick and back kick) and we had the app up on our television screen so they could see their scores. They got so excited seeing their points and worked so much harder. And at the end of their five tries they’d ask to go again. Instead of five tries at each technique they’d go 15-20. That shows perseverance. You can’t get this experience training with a paddle or a regular chestguard. When I’m holding paddles, I’m the guy saying “do it again” and after a while they want to stop. The vests are incredible by themselves but with the app, it’s next level.” 


Master Helgi decided to make training as easy as possibly and wore the video game scoring vest on his body.  He set the game to Hitmeter, which measures the power of your strikes. He used the 20/20 Armor mobile app and telecasted to his wifi enabled screen so that his kids could see their scores as they practiced. To get a baseline score for power he gave them three techniques to try (Punch, Roundhouse and Back Kick) 

He had scheduled for 60 minutes of training. He expected it would be like other activities scheduled throughout the day. They’d do the 60 minute block and they’d move onto the next block. They ended up doing 100 minutes. They only stopped because it was lunch. They played so hard that they lost track of time.

“We had to drag them out of training!”

“We had to drag them out of their training,” says Master Helgi proudly. “They are doing the same techniques we were doing on paddles or other chest guards, but the intensity is completely different. They were drenched in sweat, because they wanted to do more and more.”

Want tips for raising your child’s confidence and discipline through martial arts training? Submit your email below.


After each strike his kids would look at the screen and see their score. His son Viginir, 5, would get particularly excited to see the graphs that showed the variance in his power. He liked the way it looked when the graph spiked. His daughter Heidi, 8, is older and began to notice the difference between the high and low scoring strikes. 

Helgi due to his training as Head of Coach TKD Keflavik  saw a deeper meaning in the data. By coincidence he’d been filming the session to send videos back to 20/20 Armor to show his training session went. So he had a video of his children’s most impressive kicks and punches and real analytics matched to each individual strike. He showed the kids. This instantly provided feedback that powerfully reinforced proper technique. 


“They could see it was because they turned their hip,” says Master Helgi.  “Every coach video tapes athletes doing the technique. But now we have the data on the same page as the technique. As a coach I could give this technique a score of 1-10. But it was just your opinion that the strike was a 7. With the 20/20 Armor mobile app there is an objective measurement. And they can see the difference. That was because you turned the base of your leg, put your shoulder that way, and do your kiyap that way."

"There is such a difference between doing something because your coach tells you to and something that shows you how much better you are doing," notes Master Helgi. "So they abandoned techniques that didn’t work and focused on the ones that did. The whole point isn’t getting a higher score on the board, it’s improving their overall technique. And even in one session you could see the improvement.” 


Helgi recorded his son and daughter’s baseline scores from their first session and they’ll try the same three techniques every week and track their improvement over time. 

“I can’t wait to see how much better they get,” says Master Helgi.  “I’m so excited to see what happens when this training becomes a part of high performance. This is going to change the way we train our athletes. But for now I’m just excited that my kids love their Taekwondo training more than they ever have. And I can’t wait to do it again.” 

*We wanted to thank Vignir and Heidi not only for being the stars of the videos but also the camera people and directors. Can't wait to see the Taekwondo stars you become when you grow up.

Want to follow Helgi's lead and train at home with your kids?

Not a Master Taekwondo teacher? We got you covered with videos for beginners, intermediate and advanced students that your kids will be able to do no problem. The system is so easy to operate your kids can do it themselves.

If you’d like to speak to a real live person, please get in touch with or in the chat!  He can answer all your questions.

We pride ourselves in having best in class customer service. If you have questions about our at home training kits we'll reply as quickly as possible and we're always happy to get on a phone call.

Click here to find out everything you need to know to get started training at home.

Vignir sees his progress and gets pumped

Using 2020 Armor During Coronavirus to Generate Revenue

Most School owners we work with have had to go full virtual to maintain the critical connection with their students during the Shutdown. Which means that you have amazing gear to train with. But you don’t have a school to train at

Don’t worry. You can still use 20/20 Armor to generate extra income for your school and build a deeper connection with your students to keep them invested in their training during this difficult time. In this article we give you three great strategies for making the most out of your 20/20 Armor fleet while you wait for your doors to reopen. 

  1. Buyback Program
  2. Renting out Your Units
  3. Making training with 20/20 Armor a prize for your best students in each of your classes. 

Buyback Program: Make Extra Income + Create Dedicated Classes

You have amazing students and you want to give them an incentive to up their game during the Shutdown. So offer them the chance to buy units you aren’t currently using. With our new mobile app, they can track their speed, timing, stamina and power while training at home with real numbers based on hard science that keeps them accountable and pushes them to be their best.  

A smart approach for a buyback program would be targeting your more serious color belts and black belts who have already demonstrated their commitment to their training.

You can start a pilot program with these students where you offer individualized coaching to make them stronger, get better stamina and faster reaction times using our app to measure their progress.

Or you could have an online class specific to these students.

After all, what’s the purpose of letting your chest guards stay in your dojang when no one can be there? With this one simple step you have made additional income, you’ve secured retention of your most committed students and you have created an elite unit that the rest of your students will long to be a part of. 

Enter your info below to receive content on how to grow your school & your students from leaders in the industry.

Renting Out Your Equipment: Up Your Students Game+ Make Back Your Investment

You might not be interested in selling your units. After all, maybe the shutdown really will be over soon and you’re going to want those units to Attract new recruits at trade shows, retain the students you have with actionable analytics and Thrive with revenue streams with faster, more exciting tournaments. But what can you do right now to make extra income with the units you have?  

What about renting your units to students who are the most dedicated to their training or have parents who are the most interested in keeping their kids occupied?

If you charged just 25 dollars a week, that’s a 100 dollars extra per unit rented per month. With just 6 units you are 600 dollars extra income every month. In less than 6 months you have paid back your entire investment and you can make $3600 dollars in the six months after that. If you’re worried about contamination, know that our equipment is made to be wiped down and disinfected. You can also just rent each unit to one student each for the duration of the pandemic.

Want to encourage your students to do their best? 

Introduce competition into the classroom. Every couple of weeks you can give your online classes a specific challenge. The winner of a series of challenges can get the ability to train with 20/20 Armor at their home. During this time they’ll be given a mission to beat their baseline scores in reaction, stamina and power and you’ll help them with one on one training.

By giving them measurable scores and individual instruction you can convert an enthusiastic student into a lifetime member of your dojang. This will also encourage other students in the class to up their game so they can win the next challenge and get their own mentorship.

When your school is back in session you can make these challenges weekly and give each of your students a chance to upgrade their abilities, helping them cross the barrier from “my parents made me do” this to “I never want to leave”. There’s a huge power in being able to measure your improvement over a daily and month basis. 


These three simple strategies can be used anytime, whether you are in a shutdown or not. They will help you gain extra incremental revenue, radically increase your retention and give you more equipment to run even better in house events when your school reopens.  

Want to get started making attracting more students, increasing retention and thriving with new revenue?

Place your order today!

Levelling Up Your Performance With Data Driven Training With Former Canadian Taekwondo Champion Ali Ghafour

On April 4th we held our first live Train At Home stream session with our CEO and former Canadian Taekwondo Champion Master Ali Ghafour in the comfort of his home dojang. You can do these exercises in any room where you have enough space to train. We recommend living rooms and garages if there isn’t a dedicated room in your house.

The key difference between working out with 20/20 Armor and your normal fighting bag or BOB is that you have metrics that allow you to see your progress. You can learn whether your best at the beginning of your work out or after you’ve warmed up. You can learn whether your right arm is stronger than your left. Even Master Ghafour was surprised that his right leg was more powerful than his left leg. Which makes sense. Because our intuition is flawed and our analytic system is based on hard numbers.

In this video, Ali takes you through an easy to follow warm up and a couple of drills centered around measuring his speed and reaction time then a cool down. Once he finished he look at his stats and broke down what they meant to coaches and fighters looking to excel in the competitive world. He also took a look at how with data driven training beginners and regular practioners could use it to elevate their performance.

Want to learn how to level up your game with performance analytics? Submit your email below

A great thing about training with the app is that you can share your progress on social media with your friends and compete to get the highest scores. This adds in a great element of competition to your work out routine and can give you that added push to be your best. Now more than ever we need a reason to stay motivated and it's scientifically proven that seeing regular improvement keeps us focused on our achieving our goals.

Renowned strength and conditioning coach for Olympic Athletes Tim Thackery of Juice Compound Training said "The updates to your product are next level & going to be absolutely essential for data driven training!"

To learn how you can get started training at home with 20/20 Armor go to our dedicated Training At Home page to get all the details.

How To Survive a Long Shutdown By Connecting Through At Home Training

You have done an amazing job getting your virtual classes off the ground. But there’s a problem. Most online exercise classes experience huge drop out rates after 30 days. Why? Because students aren’t able to measure how much they have improved and they lose interest. This is why products like Peloton are such a huge success. They not only provide workouts you can do at home but they measure your progress over time.

20/20 Armor can provide the measurement you need to keep your students dedicated to their training while they are away from the dojang so that when you reopen they come back.

Our video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  Your student can measure their progress on their techniques in core martial art fundamentals like power, stamina, timing and reaction. Once they measure these, they can share the results with you and you can give them tips on ways they can improve. Using this product your student will be able to accurately track their progress and set goals over the next weeks and months and continue to stay motivated in their martial arts practice. 

But why would I give my parents something else to buy? 

There are families who are going to leave our schools for totally understandable financial reasons and we can’t stop that. There are strategies for deferring payments that might help you keep down attrition.

There are also a lot of people who are still working who have their expenses reduced and have more disposable income. They are not paying for gas, not paying for daycare, or going out for food.  They are looking to keep their kids more engaged in their martial arts program because they want them to be focused, confident and setting daily goals and achieving while they are out of school. 

What do I do? 

  • If you have any questions reach out to our head of Sales Scott Granger and we can set up a call. Email at or call at his phone number Office: 844-963-2020 Cell: 405-928-0535 .  
  • If you’re ready to go copy and paste the email below to your parents. We wrote it from your perspective as a club owner, so all you have to do is send it or tweak to match your preferred tone.  The parents will then just buy the product directly from us and we will handle the fulfillment from there.
  • We also created training videos for them to follow whether they are beginner, intermediate or advanced.  We will continue to add videos throughout the upcoming weeks. 

Want tips on how to grow your school and increase retention from industry experts? Submit your info below

Email for Club Owners To Give To Parents

Subject: A New Way To Engage Your Kids With Martial Arts

We are always looking for the best training for you and your family.

We are so grateful for the positive reaction we have gotten from our students to our virtual training program. We want to make sure that your children are continuing to improve their skills while they are away from the dojang and to give them something to do in between our pre-recorded classes and the live streams we are holding. We have done some research and found a great tool for your child that can expand their martial arts training.

The product is 20/20 Armor, and it is a vest that you can wear, hold or put on a punching bag.  This video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  They created online videos to follow as well and your child can measure their progress on their techniques in core martial art attributes like power, stamina, timing and reaction. Once you measure these, share the results with us and we will give you tips on ways your child can improve. Your child can also share their results on social media and compete against their friends. It’s a great way to stay connected to their community and keep them physically and mentally healthy during these difficult times. 

20/20 Armor are currently offering a special deal to make sure that you are satisfied. You can order a single unit for $599 + $50 shipping (USD).  The cost will be broken up over 2 payments.  

The first payment will be $399.  There will be a second payment of $250 USD the month after.  If you do not want to keep the gear, you can return it for a refund within 90 days of purchase as long as there isn’t significant damage. Thanks for your attention.  

Want more information on how we can help children grow their self confidence and discipline with at home training? Go to

Applying for an SBA Disaster Relief Loan — What You Need To Know

Everyone has been affected by what’s been happening over the last couple weeks. School owners are having to radically transform their businesses and are wondering if they are going to be able to make it through the Coronavirus pandemic with their business intact. People are worried not only about themselves but also about their employees who rely on them. 

To fight back against the fear, we wanted to provide our customers in the United States with some positive news that could provide some relief for your small business.

We saw an excellent email from MAIA that we wanted to share with you:

“On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll, fixed debts, accounts payable, etc. 

Important things to know:

  • They offer up to $2 million in assistance
  • Interest rate of 3.75%
  • Repayment term is determined on a case-by-case basis based on each borrower’s ability to repay (with a maximum term of 30 years).

The first thing you’ll want to do is to find out if your state is eligible by clicking this link:

If your school is located in an eligible state, you can download the necessary forms online at the SBA website.  They then allow you to upload those forms directly rather than mailing in: 

I’ve got the forms.  Now What?

There are a lot of forms to fill out, and it’s going to appear quite daunting.  There are some additional resources available for assistance, though.

The SBA has dedicated help available for this process:

  • 1-800-659-2955

In addition to the SBA, each state has its own Small Business Development Center (SBDC) that will be able to help businesses in that state with navigating the SBA disaster loan program. 

You can enter your zip code into the search box on the site linked below, and that’ll give you the contact info for the closest branch.

When you navigate to the website for your branch, you’ll be able to register for counselling.  We surveyed a few of the sites, and in most cases there’s a register, sign up for assistance, register for counselling or some similarly titled button on the home page.  But in some cases, that link is deeper on the site and can usually be found fairly easily. 

If you’re having difficulty registering, you can call the main number for the SBDC in your area, and they’ll be very happy to help get you the correct information.  The sole purpose for the existence of the SBDC is to help small businesses in a large number of capacities, including helping them to apply for assistance such as this.”


This Friday, April 3rd at 1PM EST at we are hosting a live seminar with Elva Pai Adams ,VP of small business lending for Jefferson Bank in San Antonio TX, who will be discussing how to navigate the SBA Disaster Grants and Loans for martial arts schools. She is a noted financial expert and can provide tips to help you get through this difficult time.

Master Elva Pai Adams is not only a former VP at Wells Fargo, she is an incredibly accomplished martial artist with three decades of experience.  She was an Olympic athlete in Taekwondo, and she was selected as the first female international referee representing the USA for the 2016 Summer Olympics.

Bring your questions for the Q and A afterwards. We will post the live stream on the site after it is over, along with all the most important Bulletpoints from the talk.


The US government is offer a second system for small businesses to get loans due to business uncertainty around Coronavirus. Only this loan is forgivable if you spend it on 4 specific types of business expenses. Learn more by reading our indepth on it coverage here.

For Right Now: Levelling Up Your Students Training

We are offering a great deal for students who want to train at home during this difficult time. With our video scoring chestguards we give students the measurement they need to track their progress and stay dedicated to their martial arts training. These at home training kits give school owners the data they need to push students to do their best and get the most out of their virtual learning classes. Learn more at our Training At Home page.


You have done incredible things over the last two weeks to save your business. You’ve learned how to make great video content that engages your students and you’ve gathered the tools you need to survive. But how do you get out of survival mode and start planning to make the most out of the next six months to a year and come back better than ever?


When your schools re-opens you are going to need to focus on ways you can Attract more students, Retain the ones you have and Thrive by creating new revenue streams to make up your losses. We got you covered.

Want to know how you can Attract 5x your normal amount of leads at recruiting events? Read about how Master Wong got 50 leads in just a couple hours and earned 30K in new revenue.

Want to dramatically increase your Retention? Learn how Mr. Jonathan Frank got 100% retention of his teen students and won 71 ATA District Championships by training with 20/20 Armor.

Students are going to be hungry for competition when you re-open your dojang. You can run your in house events with 80% less staff, elminiate technical delays and offer a fair judging system that will keep your students and their parents ready to participate in your next event. Learn how Master Helgi ran his best ever tournament with 20/20 Armor.

For more resources to help your school navigate these difficult times go to our Rebuilding From Coronavirus page. We’re here for you and we will get through this together. This too shall pass.

March 20th Live Seminar Tony Kook: Coronavirus Strategies #2

We sat down with Master Tony Kook, Friday, March 20th for a discussion about ways to mitigate loss during the Coronavirus epidemic. We had minor technical difficulties so you can only hear Master Tony’s voice, but not see his face.

We got tips for actions all school owners should immediately take including: talking to their small business bankers, landlords and staff about how they could best navigate this time together.

Master Kook shared his idea for a Spring/Summer Rebuilding plan that could help generate lots of extra income and make up for the attrition caused by Coronavirus.

The talk ended with inspirational words for all school owners about the mind state they should try to cultivate as they navigate this incredibly difficult situation.

The video above has the live stream in its entirety but if you don’t have the time, we got you covered with these Bulletpoints below.



STEP 1: I know these apply to Canada but they also have application in California and maybe in other parts of the world. 1) Call your banker or small business banker. Find out what they are doing in your area for small businesses. If you own your own unit or building there is talk of six month deferral program. Banks are offering 10 to 20% increase in credit to help small business keep going.

Step 2: If you don’t own your own building then write a letter to your landlord. Talk to your landlord. Say listen we maybe closed for a while. It’s difficult for us to manage our budget. What can you do for help us out with a plan? Many landlords are getting a six month mortgage deferral. See if they can pass that savings onto you.

Step 3: Depending on your reality right now you may have part time staff, you might only have contractors or full time. You need to communicate to your staff what your plan is going forward for their employment. You may not be in a situation to pay your all of your staff right now. If you can’t pay them, you need to provide them with resources for employment insurance benefits. You need to look after your staff and show them you care.

Important Note: In Canada, your staff can be eligible up to 65% of what your income is for this time period.


-We planned for beginning of April 1st to open again but that might not be realistic. You need to be ready to communicate the changes that are happening with your school day to day to parents as these deadlines approach.

-To communicate what is going on we are updating our answering machine, calling our parents, emailing parents. We are putting all of our communications to social media, our mobile app, to let everyone know we are suspending afternoon classes but going to our virtual training platforms.

-If you don’t have a well developed communication system we highly encourage you to do that as soon as possible.


-We are doing online training tools for each of our belt levels. We have been updating all of our current training tools over the last three days. Encouraging our parents to use that right now.

-We’ve announced that starting next week we are starting our live stream training . A lot of people are really looking forward to it. Our plan for next week is to go live on Monday and Tuesdays. We are using those classes to repeat on Wednesday and Thursday. Then we are going to use Wednesday and Thursday to record more classes.

-We are doing live training with Facebook and Instagram because many kids don’t have Facebook accounts.

-We are going to do prerecorded classes for quality control. Because the dynamic is quite different. And the quality is better.


-We are planning to do Virtual until April 1st but will be working in accordance with local health authorities. We are going to do weekly plans that we are communicating to our students and parents.

-Depending on the current financial situation of your parents there are going to be parents who are supportive and want to help a small business continue going and because of the added value of the online training. We are also offering time credits and make up classes when we get back. For those parents we use the script you posted on your page.

-There are also people who will cancel or freeze their payments. We have people who aren’t in the financial situation to continue. For the people who can’t continue supporting us right now we ask them to place their membership on hold until the situation with COVID is over and we will make up the time. But not to cancel so that there is a dojang their child can come back to.


-Our main focus has to be on retention. 1) Is how do we need to communicate to the parents to keep them on our side? 2) making sure the kids are having fun and seeing their progress. You have to make a plan to keep your retention as high as possible. Because you aren’t going to be getting the same number of new students.


-We are planning to open April 1st it’s business as planned. If the reality is we discover our dojang is closed for another one or two weeks after I’ve been working on another plan.

-We are planning to have all day classes instead of 9-3 we are thinking of doing 9-9. A lot of public and private schools have said they aren’t going back until the end of the year in my area. My thinking is when people are ready to come back to martial arts class. My location falls into the larger school category. Students won’t be comfortable coming back to ordinary class sizes of 30. Social distancing is here to stay for a long while.

-Parents will feel more comfortable with smaller classes. It’s not like our government health authorities are going to say life is back to normal. We have to be realistic about how we go back to our day to day business. By offering all day classes I’ll be able to split up all of our classes into really small groups.

Another plan we are coming up with is offering day camps. Half day and full day. You’ll have to limit the number of students you can accept depending on size of your dojang. Parents aren’t going to want kids to be stuck in the house the entire time. We need to be prepared for that. This offers a huge opportunity for dojang clubs and owners. Let’s say we offer day camps of 10 students and your typical day care will charge anywhere from $800-1500 a month. We are a training camp instead of 1000 dollars a month we are only going to charge 150 or 200 dollars for the week. We will offer drills, educational segments, we need for a curriculum. With just 10 students that $1500 extra a week, $6000 a month. With 15 students that is $9000 a month.

-With this strategy aren’t just catering to your current student base. You are reaching out to the whole community. You have to go with your local health authority to do something like this. But this is a great way to widen your student base.

-These are creative solutions to plan for the next few weeks, next couple months because we don’t know what is going to be happening in the near future. You have to keep on planning.


-I always remind people taking their black belt tests on the inside that you may be feeling nervous. But as martial artists I challenge you to sound confident and something magical happens and you actually feel confident. That’s true here. Am I nervous on the inside? Of course. But all I can do is plan. All I can do is try to be as resilient as possible. I need to be persistent. I need to continue to keep networking with local school owners. On average I’m talking to 3-5 business owners every day. All we can do is brainstorm. We are in the profession of building life skills and we need to walk that walk right now. Focus on what you can control and putting all of your energy towards that. Your students are paying attention. You need to give them an example.


We are going to continue to provide resources for school owners dealing with the impact of the Coronavirus on their small business. 

Sign up on our Rebuilding From Coronavirus page for regular updates and join our Facebook group to get all the insights from our live streams with experts from the Martial Arts Industry. We are going to do everything we can to help. We are going to get through this together.

For medical advice for United States customers go to the CDC website and for Canadian customers please go here for the latest updates.


Today we had a great live stream on Facebook with Master Tony Kook, a successful school owner with 4 schools, about strategies for school owners to mitigate the economic impact of the Coronavirus pandemic. While we encourage you to listen to the whole stream (posted above) we’ve also broken the main points down into bullet points to save you some time.

Bullet Points: (3 Minute Read)

-We can’t control what happens to us but we can control how we respond to it. As martial arts leaders one of the best things you can do is sit down with your staff and come up with a plan. You have to know your mission and what safety measures you’ll be taking. You need to know whether you’ll remain open and if you do decide to close you need to think of what you can provide your students when they are at your school.

-Refer to your local news. Things are different area to area.

-You need to sit down every day and think of what you’re going to do. You need to network with local club owners and find out what they are going to do. So that you can make the best informed decision for your club

-Every decision you make you need to communicate to the parents. They need to know you are sanitizing your gym. That there is minimal touching. We are making students use hand sanitizer. And we are screening the kids before they come into the school.

-At least until the end of May we will see slower business. We will not see the same enrolments. What we can focus on is communicating to our parents is that we are offering other options including virtual options.

-We can have conversations with our parents about continuing their support. You can offer credits or incentives in the future. It’s natural as business owners to realize the expenses will stay the same while we have less revenue. Why don’t we take the black belt attitude and find some positives and creative solutions?

-If you don’t have one, come up with a clear communication system for your students and parents. While you as a club owner or instructor you may know the protocols, parents might not know.

-Every Monday I have my program director send out an email blast. These are the updates, this is what we are doing this week. We upload everything to our mobile app. Safety measures we are taking this week. Instructors announce it in class. We will also have big screens at our dojangs that flash all the updates. We even give fliers for people to take home.

-If you are anticipating a big financial loss, train your staff and yourself how you respond to emails and calls. You are going to get parents saying they want to cancel until further notice. How do you respond? Be very honest with your teachers. You tell them you are doing everything you can so their children have an academy to come back to. You let them know this is a very difficult time and that’s why its so great to have members like yourself. Would you consider continuing making the payment, if we give incentives so that we can stay afloat? So that we can still be here when things calm down. If you can do that we’ll be grateful. If you aren’t in that place right now, that’s okay, but thanks for your consideration. Wording matters. Be honest. Be compassionate.

-You can’t force parents to stay against their will. The worst thing you can do is to pull out the contract. Now parents will feel like you are nickle and diming them. And that’s not the kind of message we are trying to send. Being sincere and being honest is the best thing you can do.

-Backing up your claims with actions: We are getting everything privately cleaned. Hand sanitizer is fully stocked. In between class every handles and benches are cleaned off. Before and after each class we clean the matts. You have to communicate but you need to back that up with action

-Build in time in between classes to make sure that there is social distancing and to give yourself time to clean everything properly.

-We do prerecorded videos for online. If we go full virtual, we will supplement with live streaming. The follow up question is how do you structure your class to continue building your relationship to the student. To verbalize the benefits of training and saying hello the students. Start by bowing, this shows respect. Being healthy is the best respect to your body. Keep sending the messages to the kids about the skills they are learning. Go through warm up, poomsae, then end with positive message. Give them a homework assignment. When you come back to your class, you’ll get your stripes. Be fun and animated.

-Construct online classes with a one to many mentality. A good example is the Zumba Strong Youtube channel.

We are going to continue to provide resources for school owners dealing with the impact of the Coronavirus on their small business. Sign up on our website for regular updates and join our Facebook group to get all the insights from our live streams. We are going to do everything we can to help. We are going to get through this together.

For medical advice for United States customers go to the CDC website and for Canadian customers please go here for the latest updates.