My Kids Didn’t Want To Stop Training

Notice that your kids aren’t as excited about their training? Worried they might drop out of martial arts before they have a chance to learn it’s most important lessons? Our engineers, software developers and team of martial arts professionals have been working on an answer for you.

My kids said the magic words every coach and parent wants to hear when they are training: “Can we do it again?” says Master Helgi Rafn Gudmundsson. “They asked may I try again? May I do another? We were doing at home training with the 20/20 Armor app and we had it in our  homeschooling schedule. They’d get five tries with each technique of their choice (punch, roundhouse kick and back kick) and we had the app up on our television screen so they could see their scores. They got so excited seeing their points and worked so much harder. And at the end of their five tries they’d ask to go again. Instead of five tries at each technique they’d go 15-20. That shows perseverance. You can’t get this experience training with a paddle or a regular chestguard. When I’m holding paddles, I’m the guy saying “do it again” and after a while they want to stop. The vests are incredible by themselves but with the app, it’s next level.” 


Master Helgi decided to make training as easy as possibly and wore the video game scoring vest on his body.  He set the game to Hitmeter, which measures the power of your strikes. He used the 20/20 Armor mobile app and telecasted to his wifi enabled screen so that his kids could see their scores as they practiced. To get a baseline score for power he gave them three techniques to try (Punch, Roundhouse and Back Kick) 

He had scheduled for 60 minutes of training. He expected it would be like other activities scheduled throughout the day. They’d do the 60 minute block and they’d move onto the next block. They ended up doing 100 minutes. They only stopped because it was lunch. They played so hard that they lost track of time.

“We had to drag them out of training!”

“We had to drag them out of their training,” says Master Helgi proudly. “They are doing the same techniques we were doing on paddles or other chest guards, but the intensity is completely different. They were drenched in sweat, because they wanted to do more and more.”

Want tips for raising your child’s confidence and discipline through martial arts training? Submit your email below.


After each strike his kids would look at the screen and see their score. His son Viginir, 5, would get particularly excited to see the graphs that showed the variance in his power. He liked the way it looked when the graph spiked. His daughter Heidi, 8, is older and began to notice the difference between the high and low scoring strikes. 

Helgi due to his training as Head of Coach TKD Keflavik  saw a deeper meaning in the data. By coincidence he’d been filming the session to send videos back to 20/20 Armor to show his training session went. So he had a video of his children’s most impressive kicks and punches and real analytics matched to each individual strike. He showed the kids. This instantly provided feedback that powerfully reinforced proper technique. 


“They could see it was because they turned their hip,” says Master Helgi.  “Every coach video tapes athletes doing the technique. But now we have the data on the same page as the technique. As a coach I could give this technique a score of 1-10. But it was just your opinion that the strike was a 7. With the 20/20 Armor mobile app there is an objective measurement. And they can see the difference. That was because you turned the base of your leg, put your shoulder that way, and do your kiyap that way."

"There is such a difference between doing something because your coach tells you to and something that shows you how much better you are doing," notes Master Helgi. "So they abandoned techniques that didn’t work and focused on the ones that did. The whole point isn’t getting a higher score on the board, it’s improving their overall technique. And even in one session you could see the improvement.” 


Helgi recorded his son and daughter’s baseline scores from their first session and they’ll try the same three techniques every week and track their improvement over time. 

“I can’t wait to see how much better they get,” says Master Helgi.  “I’m so excited to see what happens when this training becomes a part of high performance. This is going to change the way we train our athletes. But for now I’m just excited that my kids love their Taekwondo training more than they ever have. And I can’t wait to do it again.” 

*We wanted to thank Vignir and Heidi not only for being the stars of the videos but also the camera people and directors. Can't wait to see the Taekwondo stars you become when you grow up.

Want to follow Helgi's lead and train at home with your kids?

Not a Master Taekwondo teacher? We got you covered with videos for beginners, intermediate and advanced students that your kids will be able to do no problem. The system is so easy to operate your kids can do it themselves.

If you’d like to speak to a real live person, please get in touch with or in the chat!  He can answer all your questions.

We pride ourselves in having best in class customer service. If you have questions about our at home training kits we'll reply as quickly as possible and we're always happy to get on a phone call.

Click here to find out everything you need to know to get started training at home.

Vignir sees his progress and gets pumped

March 20th Live Seminar Tony Kook: Coronavirus Strategies #2

We sat down with Master Tony Kook, Friday, March 20th for a discussion about ways to mitigate loss during the Coronavirus epidemic. We had minor technical difficulties so you can only hear Master Tony’s voice, but not see his face.

We got tips for actions all school owners should immediately take including: talking to their small business bankers, landlords and staff about how they could best navigate this time together.

Master Kook shared his idea for a Spring/Summer Rebuilding plan that could help generate lots of extra income and make up for the attrition caused by Coronavirus.

The talk ended with inspirational words for all school owners about the mind state they should try to cultivate as they navigate this incredibly difficult situation.

The video above has the live stream in its entirety but if you don’t have the time, we got you covered with these Bulletpoints below.



STEP 1: I know these apply to Canada but they also have application in California and maybe in other parts of the world. 1) Call your banker or small business banker. Find out what they are doing in your area for small businesses. If you own your own unit or building there is talk of six month deferral program. Banks are offering 10 to 20% increase in credit to help small business keep going.

Step 2: If you don’t own your own building then write a letter to your landlord. Talk to your landlord. Say listen we maybe closed for a while. It’s difficult for us to manage our budget. What can you do for help us out with a plan? Many landlords are getting a six month mortgage deferral. See if they can pass that savings onto you.

Step 3: Depending on your reality right now you may have part time staff, you might only have contractors or full time. You need to communicate to your staff what your plan is going forward for their employment. You may not be in a situation to pay your all of your staff right now. If you can’t pay them, you need to provide them with resources for employment insurance benefits. You need to look after your staff and show them you care.

Important Note: In Canada, your staff can be eligible up to 65% of what your income is for this time period.


-We planned for beginning of April 1st to open again but that might not be realistic. You need to be ready to communicate the changes that are happening with your school day to day to parents as these deadlines approach.

-To communicate what is going on we are updating our answering machine, calling our parents, emailing parents. We are putting all of our communications to social media, our mobile app, to let everyone know we are suspending afternoon classes but going to our virtual training platforms.

-If you don’t have a well developed communication system we highly encourage you to do that as soon as possible.


-We are doing online training tools for each of our belt levels. We have been updating all of our current training tools over the last three days. Encouraging our parents to use that right now.

-We’ve announced that starting next week we are starting our live stream training . A lot of people are really looking forward to it. Our plan for next week is to go live on Monday and Tuesdays. We are using those classes to repeat on Wednesday and Thursday. Then we are going to use Wednesday and Thursday to record more classes.

-We are doing live training with Facebook and Instagram because many kids don’t have Facebook accounts.

-We are going to do prerecorded classes for quality control. Because the dynamic is quite different. And the quality is better.


-We are planning to do Virtual until April 1st but will be working in accordance with local health authorities. We are going to do weekly plans that we are communicating to our students and parents.

-Depending on the current financial situation of your parents there are going to be parents who are supportive and want to help a small business continue going and because of the added value of the online training. We are also offering time credits and make up classes when we get back. For those parents we use the script you posted on your page.

-There are also people who will cancel or freeze their payments. We have people who aren’t in the financial situation to continue. For the people who can’t continue supporting us right now we ask them to place their membership on hold until the situation with COVID is over and we will make up the time. But not to cancel so that there is a dojang their child can come back to.


-Our main focus has to be on retention. 1) Is how do we need to communicate to the parents to keep them on our side? 2) making sure the kids are having fun and seeing their progress. You have to make a plan to keep your retention as high as possible. Because you aren’t going to be getting the same number of new students.


-We are planning to open April 1st it’s business as planned. If the reality is we discover our dojang is closed for another one or two weeks after I’ve been working on another plan.

-We are planning to have all day classes instead of 9-3 we are thinking of doing 9-9. A lot of public and private schools have said they aren’t going back until the end of the year in my area. My thinking is when people are ready to come back to martial arts class. My location falls into the larger school category. Students won’t be comfortable coming back to ordinary class sizes of 30. Social distancing is here to stay for a long while.

-Parents will feel more comfortable with smaller classes. It’s not like our government health authorities are going to say life is back to normal. We have to be realistic about how we go back to our day to day business. By offering all day classes I’ll be able to split up all of our classes into really small groups.

Another plan we are coming up with is offering day camps. Half day and full day. You’ll have to limit the number of students you can accept depending on size of your dojang. Parents aren’t going to want kids to be stuck in the house the entire time. We need to be prepared for that. This offers a huge opportunity for dojang clubs and owners. Let’s say we offer day camps of 10 students and your typical day care will charge anywhere from $800-1500 a month. We are a training camp instead of 1000 dollars a month we are only going to charge 150 or 200 dollars for the week. We will offer drills, educational segments, we need for a curriculum. With just 10 students that $1500 extra a week, $6000 a month. With 15 students that is $9000 a month.

-With this strategy aren’t just catering to your current student base. You are reaching out to the whole community. You have to go with your local health authority to do something like this. But this is a great way to widen your student base.

-These are creative solutions to plan for the next few weeks, next couple months because we don’t know what is going to be happening in the near future. You have to keep on planning.


-I always remind people taking their black belt tests on the inside that you may be feeling nervous. But as martial artists I challenge you to sound confident and something magical happens and you actually feel confident. That’s true here. Am I nervous on the inside? Of course. But all I can do is plan. All I can do is try to be as resilient as possible. I need to be persistent. I need to continue to keep networking with local school owners. On average I’m talking to 3-5 business owners every day. All we can do is brainstorm. We are in the profession of building life skills and we need to walk that walk right now. Focus on what you can control and putting all of your energy towards that. Your students are paying attention. You need to give them an example.


We are going to continue to provide resources for school owners dealing with the impact of the Coronavirus on their small business. 

Sign up on our Rebuilding From Coronavirus page for regular updates and join our Facebook group to get all the insights from our live streams with experts from the Martial Arts Industry. We are going to do everything we can to help. We are going to get through this together.

For medical advice for United States customers go to the CDC website and for Canadian customers please go here for the latest updates.

The Secret Weapon For Retaining Teen Students

“Every school owner has a huge problem once kids reach about thirteen years old. This is the age that kids leave martial arts to go and play high school sports,” says Mr. Jonathan Frank, a successful ATA school owner with three locations in Maryland. “Retaining teen students is almost impossible.”

“But my sparring program has 55 kids, all in that age range, and not one of them has dropped out this entire year since we started using 20/20 Armor. That’s a 100% retention rate of the most difficult student population to keep. Honestly I’ve never seen it before. 55 kids and not one of them quit. That’s amazing. That’s how it needs to be.” 

Industry standards show that martial arts schools lose 7% to 11% of their student body every month, which means that for every 100 students schools need to recruit 7 to 11 new students to replace them just to break even. A retention rate of 100% percent stops the revolving door and as a result his school is growing rather than maintaining.

Why is 71 District Championships Important?

“20/20 Armor has not only more than paid for itself through student retention,” says Mr. Frank. “It has given us the edge that allowed us to win 71 District Championships, more than any other ATA school in the United States.” 

Like what you see? Want more information on how to increase your retention and grow your club? Submit your email below.


Mr. Frank uses 20/20 Armor with his elite sparring competitive team which has 55 members. With 55 students it’s impossible to give everyone individual attention. But that’s where 20/20 Armor steps in. 

“20/20 Armor keeps my athletes honest,” says Mr. Frank. “I think the biggest thing is that it’s so easy that any of my guys can operate it.  So they can spar without a coach or a judge to give them individual supervision. They know when they get hit and when they land their strikes.  There is no “he hit me, he didn’t hit me”. There is accountability because they can see it right on the vest. I have 24 video game scoring vests. 24 athletes can train at once with just one coach.”

Mr. Frank trains with his sparring team for four hours at a time.  Any coach that holds long sparring sessions knows that students lose focus and that a lot of time can be wasted. With 20/20 Armor his students stay focused the entire time. 

“When they train and they hit, they know instantly that they did,” says Mr. Frank. “It’s what they are used to. It’s what they are familiar with. It’s just like getting a like on a photo. It’s what they have been learning to crave. Only it isn’t just attention they are getting, it’s a sense of accomplishment. When you give kids that feeling of accomplishment you’ll be amazed by what they can do.


“Teaching kids to spar is the most important thing you can do that keeps them training at your school when they become teenagers,” says Frank. “The experience you get on the mat when you’re sparring is something you can’t get in any other sport. But kids are reluctant to take that leap. With 20/20 Armor they hear that they get to play video games in real life and they’re willing to try it out for the first time. It’s what they do at home but now they can do it with their friends. And they get addicted to it. 20/20 Armor is my secret weapon to keep students at my school as they reach their teens.” 

Want to up your club's retention and hold onto the pivotal teen demographic?

Click here to place an order or open a chat and talk to our Head Of Sales, Scott Granger to answer any questions you might have!


We believe we are successful only when you are successful. Keeping in line with that philosophy, we hired our first head of customer success Mr. Joseph Nguyen. His goal is simple: make sure you get your Return On Investment on your 20/20 Armor purchase. 


We have come up with an acronym to describe the way 20/20 Armor can help your school grow.  We call it our “ART” Framework. A for Attracting New Students who were never interested in martial arts before, R is for Retaining The Students you have and T is for Thriving With New Revenue. Joseph is 20/20 Armor’s A-R-T expert and will be your go to contact to make sure you get your return on investment as soon as possible. 

We had hundreds of applicants for the job and we chose Joseph due to his passion for our industry and history of achieving business success for his clients,” says 20/20 Armor CEO Ali Ghafour. “We made our equipment so easy to use that 7 year olds can operate it. Joseph is going to make it that easy to get your return on investment.” 

Joseph will help you as you prepare for your trade demos and provide tips that will turn the line-ups that form at your event booth into sign ups. He’ll walk you through the recruitment process, giving you the language you need to use and help you maximize your results to recruit new students. When you’re running a tournament he will get you set up with the proper marketing materials and provide you with advice for making it your best tournament ever. He’ll make sure that you have access to our latest drills that will help drive engagement and retention from your students. When you begin using our mobile app he will make sure you are doing everything you need to maximize your referral benefits. To make sure you are successful Joseph has begun our ARTstart program and is already reaching out to existing customers. 


“I’m taking our A-R-T Framework and I’m going to be developing a coaching curriculum around it,” says Mr. Nguyen. “The program is called ARTstart. It begins with two onboarding sessions, the first when your equipment arrives and the second a month after. In the first meeting I will walk you through the 10 game modes and the common ways that people integrate it into their classrooms. I can answer any questions you might have and make sure that you know how to put it to immediate use at your school. A month later we have our second phone call, and I’ll talk about what you need to do to get a quick return on your investment and take a deep dive into how you attract new students, retain the ones you have and thrive with new revenue with 20/20 Armor. After that I’ll be available for questions before your events and every quarter we will have a little check in to see how things have been working and how I can help them work better. Many of our customers have already had a 3 and 4X return on their investment but I’m confident that we can do much better. We don’t abandon our customers after your purchase. That’s just the beginning of the journey we want to take with your schools and I can’t wait to work with you.” 

Joseph won’t simply be communicating to you how methods to create more revenue for your school using 20/20 Armor but informing the world of all your successes.

“Part of ARTstart is telling the stories of what you’ve been able to accomplish with 20/20 Armor and celebrate the ideas you bring to the table,” says Joseph.  “Our customers are extremely creative and we look forward to sharing their innovative ideas with our community. We’ll regularly be publishing success stories on our site so that people all across the world can learn about the amazing things you are doing at your school. So that you can inspire other school owners across the world to get more people into Taekwondo and grow the sport we love so dearly.” 

Want to get in touch with Joseph and get started on making a return on your investment right now? You can reach Joseph at or by phone at 1-844-963-2020 x5.  To learn more about A-R-T click here.

Double Your Tax Refund With 20/20 Armor

You’ve got your tax refund in the mail and you earned every penny. The question is do you want this to be a one time pay day or an investment that will make you more money every single month?

We’re going to walk you through some of the ways that investing your tax refund in 20/20 Armor will provide much greater long term financial rewards and help you grow your school. We have come up with “A-R-T” as a helpful acronym to describe how 20/20 Armor can help you Attract new students, Retain the students you have and Thrive with new revenue. 

Let’s start first with Attracting New Students. One of our simplest recruitment tactics is called “Light Up The Bob” and you can use it at Tradeshows and Community Events. All you need is one 20/20 Armor vest on a Wavemaster or BOB. Line ups will quickly form to discover what the video game scoring chest guards actually do. Now you have a chance to turn those lineups into sign ups. 

 You put the vest on Hitmeter (where the game measures the power of their strikes) and challenge event attendees to kick their hardest to max it out on a low setting. You give them advice on how to improve their technique and when they max it out you give them a free month of classes. The key is that they feel they’ve earned those lessons rather than have been given a free coupon. By providing potential students instruction on the spot you show that they can learn martial arts and overcome their fear that they can’t learn martial arts.  

But does it work? White Court Taekwondo has been in their community for 40 years and has a population of 9,000. At just one community round up they were able to get 6 new recruits. Which allowed them to pay back their entire investment. Read their story here.  

20/20 Armor also helps school owners Retain the students they already have. Some of the most common reasons students quit: 1) they become bored with repetitive drills, 2) they aren’t able to measure improvement between belt tests and 3) when sparring is introduced.  

20/20 Armor provides  instant feedback on technique as they play the games and shows them their progress to get them from becoming burned out. Gamifying their training keeps lessons engaged and provides social reinforcement between belt tests. 

With 20/20 Armor school owners have reported 50% less drop out when sparring is introduced because kids focus on bringing down the health bars instead of their fear of hitting and getting hit.

Master Michael Colver introduced 20/20 Armor to his classroom and watched his retention climb by 20%!  Read his story here

Finally let’s talk about how our video game scoring vests can help your school Thrive with new revenue. We’ll focus on just one example which are in house tournaments. 

We all know that tournaments are full of technical delays and current judging systems are hard to understand and prone to errors and leave families frustrated with hours of wait time. With 20/20 Armor you can eliminate technical delays to make your tournament faster, offer fair judging and eliminate 80% of judging staff to create a better more, exciting experience. 

At TKD Keflavik Master Helgi ran a tournament and got almost a 100% participation from his students. 

“My students got the same amount of tournament experience from one 20/20 Armor event as they would have gotten if they participated in four traditional tournaments,” says TKD Keflavik Head Coach Master Helgi Rafn Gudmundsson. “That’s not an exaggeration. Have you ever been to a tournament where each kid was in four sparring matches, a poomsae competition and a speed competition all in 45 minutes? We didn’t get one negative piece of feedback about the event. Not one. Our parents and kids can’t wait for us to hold our next event!” Read the full story here.

It’s time to put your tax refund to work for you! 

To help you reach your goals, we have a Customer Success department who’s number one goal is to get you a 10X return on your investment of 2020 Armor. They will be your personal coach and help you implement the Attract, Retain and Thrive strategies mentioned here.

Get in touch with us in the chat or get in contact with by email and we can get you started on the best investment you ever made.

How to choose the right vest sensitivity for your students

With 20/20 Armor we offer 10 difficulty levels in all of our game modes for everyone from beginners to blackbelts. For your students to properly push themselves and improve they need to be on the right difficulty level. How do you find out the proper difficulty level that is appropriate to your students? 

Our first tip to finding their level is a rule of thumb. Students who are 6-13 are usually level 1-5 and adults are 5-10. While this generally works this isn’t always true. Some kids start growing earlier than their classmates and are capable of greater power. And some older students with less training may not have the technique to reach an age appropriate level. 

When introducing the game to your classes it can help to start them all on level 1. You can work up from there. Because it’s nice to hit a goal early on as social reinforcement and then reach a place of difficulty they have to strive to overcome. 

Whether you want them to hit harder or to control, an instructor can use Hitmer  to identify the appropriate sensitivity level by establishing a target. Game 10 or Hitmeter is a game that measures your power. The vest measures your strength of impact and gives you a score.  If you want control, aim for strikes in the yellow. If the instructor has interest in building power, the sensitivity can be adjusted up. The instructor doesn’t need to remember each student’s level.  They will remember and try to exceed their own difficulty level. 

Then regardless of the game being played, they have their standard sensitivity level based on what they produced on game 10.  As they improve, they will get to see their level go up. 

If you are looking for a direct comparison for World Taekwondo weight divisions, and what 2020 Armor health settings would best match those we created a document that shows these here:

The beauty of this approach is that when you start your students will have a real baseline for their performance for the first time ever.

This elevates training by giving them real goals to strive for. You’ll notice that after they do a strike they’ll check their score. Intuitively they’ll begin to make adjustments to get better performance. You aren’t simply training. You’re competing against yourself. 

Our equipment reinforces your teaching by demonstrating the impact of proper technique. It rewards the work they put in. And keeps them engaged in your classes. 

Congratulations on taking your training to the next level! Please let us know if there is anything we can help you with. We are always here. Ready to help.