10 Key Takeaways From the COVID-19 Pandemic & What Every Martial Arts School Must do to Prevail

The COVID-19 pandemic hit martial arts schools especially hard, but every adversity carries the seed of an equal or greater benefit. Here are 10 of them…

Taekwondo Dobok in Dojan

It’s hard to believe that it’s been one year since the COVID-19 pandemic was officially declared a pandemic. The damage it has caused on all levels of our lives is insurmountable to say the least.  

Every industry has been affected to one degree or another including martial arts schools and gyms. It’s a rather sobering fact to know that recreation facilities were among the top five industries hardest hit by the pandemic, according to S&P Global. 

If you were one of the lucky martial arts school owners who weren’t forced to shut down completely because of the huge financial toll on your business, then you were likely left having to rethink your business model and strategies for recovery and survival. 

The good news is that, despite all the havoc this pandemic has caused, there are still options available. No matter when life throws you a curve ball, remember that you always have options.  

Even though the COVID-19 pandemic is not letting go of its tight grip on humanity, our team here at 20/20 Armor has 10 key takeaways we’ve learned from it. Takeaways that every martial arts school must do to prevail over this pandemic or any other crisis that may come up.  

1. Have a Rainy Day Fund

Rainy Day Funds

As a business owner, you need cash in the bank to weather any kind of business-related storm that may unexpectedly come up. As a general rule, you should keep around 3 months’ worth of business expenses in your emergency fund at all times. More is even better, and we recommend setting aside 6 months’ worth of business expenses for some extra breathing room when the going gets tough.    

2. Create a Library of Training Videos

Students Training at home

The new normal for students to be able to practice martial arts has been via Zoom training or even outdoor training. But we find this trend to be unsustainable for clubs that are understaffed or not very tech savvy. Additionally, students who need training on their technique may learn and progress better in an in-person environment.

Consider recording live training sessions similar to the workout videos we’ve done here — Pressure Drills and Back Kick Reaction Time. This is an excellent way for your students to train using a workout video at home to help them improve stamina, speed and reaction time as well as build on the foundational learning from in-person training.

There are plenty of YouTube videos you can watch to get ideas on how to create your own training video library. One that we really like and recommend is Alex Wong’s Taekwondo Kick Training.  

Other training tips to increase stamina include the following: 

  • Jumping rope – 60 seconds, 5 sets
  • Agility ladder drills – for example, do a lateral shuffle or two feet in/two feet out for 30 seconds, 3-5 sets 
  • Cone drill touches – 30 seconds, 3 sets

Students can also use a BOB or a standing bag when working out at home. This way they can train at their convenience and it’s less stressful on coaches because students can do it on their own time.

3. Engage Your Students No Matter What

Using Customer Feedback

There are always new martial arts trends, but there is no need to jump on every one that comes along. Let’s say you’re thinking about offering personal training sessions that focus on a martial arts punching bag. 

One of the best things you can do is to engage your students and ask them what they think. Do they want to see this type of training at your school? Would they be interested in trying it, or are they happy with the martial arts practice equipment you already have? 

At the end of the day, engaging your students and keeping them happy keeps your doors open and your business running.

4. Be Innovative & Flexible

Student training with 2020 Armor vest in gym

Steve Jobs said, “Innovation is the ability to see change as an opportunity – not a threat.”

According to Statista, about 3.6 million people actively participate in the martial arts industry in the United States each year. And the demand for martial arts will rise as economic conditions continue to improve according to the IBIS World report. 

Because of the rising popularity in mixed martial arts and increased interest in recreational activities, there has been increased spending in the martial arts industry on things like martial arts training equipment.

Martial arts scoring vests are an innovative way to attract more students, increase retention and thrive with new revenue streams. 

Another innovative option is to be open minded about having remote bonds with other martial arts schools. Instead of seeing other dojos as your competition, be open to cooperating, collaborating and creating with them for the greater good.

Enroll New Students 24/7

Taekwondo colour belts

Enrolling new members is still the single most important thing you can do every day. You must proactively market your school, your classes and your brand on social media to get new members in the door and on Zoom. 

Advertise your special deals at every holiday and always make fitness a key benefit of your New Year’s marketing.

6. Adapt to the COVID-19 Protocols

Using hand sanitizer for safety

Charles Darwin said it best when he said, “The most important factor in survival is neither intelligence nor strength, but adaptability.” 

We are all familiar with what COVID-19 protocols are to keep students and staff safe. They include social distancing, wearing masks, offering smaller in-person class sizes, having numerous hand sanitizers around and disinfecting everything that gets touched in your dojan between classes. We also recommend having a professional cleaning company come in and do a deep clean once a week.

Want some more inspiration where COVID-19 protocols are concerned? We were quite impressed with what the owner of Relson Gracie Jiu-Jitsu Team HK in Honolulu, Hawaii is doing at his academy. Read more.

7. Promote Physical Health, Fitness & Good Hygiene

Woman stretching after workout

This coronavirus pandemic has opened our eyes to the importance of being as fit and healthy as possible and having good personal hygiene like never before.

Even some World Martial Arts (WMA) superstars think the pandemic will change the way some people take care of themselves going forward.

Thanh Le said, “Overall, I think it has educated people on how to be more sanitary and how being in overall good health is a huge deal when things like this pop up. It could really change the way people approach their health and will drive people to take better care of themselves.”

Rudy Agustian said this, “There are some positive things we need to keep. More people are aware of the importance of keeping hygiene, doing sports and exercise, sunbathing in the morning, and consuming vitamins and healthy food to improve their immune systems. We need to keep this habit even after the pandemic ends because health is the most valuable thing.”

Indeed, health is the most valuable thing and martial arts certainly delivers an abundance of health benefits so be sure to use a healthy dose of that in your marketing content. 

8. Encourage Martial Arts to Improve Mental Health

Training at home with 2020 Armor Vest

The pandemic has taken a toll on everyone’s mental health, especially frontline workers and kids. Because so many kids have not been able to go to school for months, their whole routine has been turned upside down. 

They are now having to sit in front of a computer screen for hours on end as they attend virtual school and they are getting little, if any, exercise. 

Kids need regular movement, exercise and a way to release all that pent-up energy inside them – whether it be negative energy or simply having too much of it in general. 

Same thing with adults when it comes to stress. According to a survey from the Pew Research Center, 70 percent of unemployed people who have lost their jobs due to the pandemic say they are feeling more stressed. 

The good news is that martial arts can act as a form of mental therapy for both kids and adults according to the American Journal of Psychotherapy. So, be sure to encourage that mental health benefit in martial arts as we continue to battle this relentless pandemic.

9. Use Smart Devices & Apps to Make It Convenient

Data Analytics from 2020 Armor Mobile app

“Innovation is taking two things that already exist and putting them together in a new way.” – Tom Freston

When the going gets tough, the tough pivot. That’s exactly what the owner of a martial arts studio in Carrollwood, Florida did when they started to see a decline in their class size because of the pandemic.  

They had been using a customer relationship management software program for several years, but now it has really helped them start to rebound from the crisis faster than they had expected. They set up a TV station in their martial arts school and use Zoom and other apps to teach live classes online with no plans to slow down anytime soon.

So, don’t be afraid to get creative and harness the power of modern technology.  

10. Diversify & Expand into New Markets

Student training at the gym with 2020 Armor Vest

According to Technavio analysts, the global mixed martial arts (MMA) equipment market will grow at a Compound Annual Growth Rate (CAGR) of around 7% from 2018 to 2022. What’s driving that growth? You guessed it — the increasing popularity of MMA.

Wearable technology is another consumer trend that is rising in popularity and positively impacting the martial arts industry. Fitness tech has skyrocketed over the last few years and it’s now entering the MMA space. The global wearable sensor market is estimated to reach $1.9 million by 2024.

If you’re looking for a surefire way to diversify and set your school apart from the competition, the use of high-quality martial arts training equipment is a strategic and profitable way to do that.

20/20 Armor specializes in martial arts training equipment including our patented Smart Training Vest, Headgear and 1 year app Coach View.
Contact us today to unlock a world of possibilities for you and your students. And remember, you always have options in good times and bad.

Thrive: Monthly Performance Clinic

Monthly Performance Clinic

Our monthly performance clinic is one of the easy ideas school owners are using to pay off their ATA licensee fees and get back their 20/20 Armor investment right away.

Our monthly performance clinic offers an introduction to data driven training to your competition team and prospective competitions while bringing in such much needed income. This event is key to convert potential competitors to dedicated high performance athletes by connecting them to objective metrics for power, stamina and reaction time.

In this article we explain the steps you need to take to run your own events, how much money you will make, the ancillary benefits you’ll receive from the event and the support we offer to make sure your event is a success.

Audience: Competition team & prospective competitors

Scope: 2-3 hour event co-powered by 2020 Armor to be held one day on a monthly basis to the goal to improve fundamentals of sparring (speed/reaction, power, stamina).

Core Objectives: Recover 2020 Armor investments, further develop competition team, attract additional students into the competition circuit.

Want to learn more great tips for increasing your revenue on a monthly basis from leading industry experts. Sign up below!



1 - Monthly Performance Clinic Pricing (Lab Fee)

1.1 - Presented as a “Lab Fee” for “maintenance” of 2020 Armor

1.2 - Current competition team = $25 per

1.3 - Prospect audits (guests potentially interested in joining team) = $5 per

        & may participate in workout but not 2020 Armor drills

2 - Monthly Performance Clinic Event Schedule

2.1 - 10 minute light cardio warm up

2.2 - 20 minutes of static & ballistic stretching

2.3 - 10 minute calisthenics

2.4 - 10 minutes of agility & leg strengthening

2.5 - 30 minutes of data collection (2020 Armor REFLEX & POWER using the 20/20 Armor mobile app)

2.5.1 - Students in queue to use 2020 Armor to be doing kicking drills

2.6 - 30 minute snack/break time

2.7 - 60 minutes to END = sparring tactics & light sparring

3 - Monthly Performance Clinic Requirements

3.1 - 2020 Armor vests (minimum 2, recommended 4+)

3.2 - School may want to have a waiver or consent form if felt necessary

3.3 - Students to be dressed in exercise clothing( males to wear either long training pants/sweats, dobok pants, or may way shorts if training tights are worn underneath. Female students may wear leggings/training pants/sweats.

3.4 - Spreadsheet/clipboard or existing software to record student metrics

4 - Monthly Performance Clinic Revenue Projections

4.1 - Assumption 1: Minimum 29 competition attendees @ $25 per = $725

4.2 - Assumption 2: All 40 competitors attend + 5 prospective audits = $1025

4.3 - Assumption 3: Events held 9 of 12 months = $6525-9225 in new revenue per annum

Social Distancing Advice: Depending on the protocols in your area you may run all students through at the same time, or run several clinics during one day.

If you have any questions, get in touch with our Head of Customer Success Mr. Joseph Nguyen and he'll help you work out the details.

Want to learn more ways to make income with 20/20 Armor check out our rental plan and learn how you can make 30K in passive income every year!

How World Champions Cope With Failure And Learn To Win

No one likes to lose. Especially not world champions like your instructors at TKD Kicks Corona. What if I told you that even world champion regularly face failure, but how they reacted to failure was their secret to success? We are going to teach you how to cope with failure and learn to win.  

You know that feeling when you feel that you never want to try again and expose yourself to the shame of losing? We are going to give you the tools to face that fear and succeed in the future whether it’s on a school project or in a competition on the world stage. 

Watch the video at the top of the article and learn how your instructors reframe losses into learning experiences and find the mindset that helps them succeed.

Home Work: Learning How To Positively Cope With Failure And Learn To Win

Think of at least one example of where a loss taught you something. Could you have learned the lesson if you hadn’t been forced by failure? Contemplate the thing you are most proud of accomplishing. Ask yourself if there was a moment in the process where you got discouraged or contemplated quitting? Find the places where failure taught you a lesson.

The second part of the homework is to go out and fail at something. Yes, we absolutely mean it. Go and find something you’ve always wanted to do and take the first faltering steps towards doing it. Believe in yourself!

We know that you can do it!

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TKD Kicks Corona Organizers 20/20 Armor wants to give you a little help recovering from failure.

When you fill in your order just put in this coupon code: https://store.2020armor.com/discount/TKDkicks50 to get $50 dollars off your purchase. 

PLACE YOUR ORDER TODAY

How To Recruit After Corona With Bestselling Sales Author Matthew Elwell


We held a seminar today with Bestselling Sales Author Mr. Matthew Elwell on “How To Recruit In A Post Corona World.”

Elwell is a Sales Trainer, Elite Closer, Creator of ‘Open With A Close’, Possibility Coach, & Public Speaker. Elwell spent my entire working life in sales, from: cold-calling & knocking on doors at age 18, to negotiating a multi-seven-figure property deal with a well-known supermarket, back in 2012.  He’s shared the stage with speakers like David Goggins, Neil Patel, Chalene Johnson and Rob Moore just to name a few. He founded the Elite Close Academy in 2018.  The Elite Closing Academy is where ambitious entrepreneurs learn how to close. His academy members, get training, development, & coaching on how to serve, sell, & close, at an elite level.

In this conference we took a deep dive into strategies for getting back the students you’ve lost from Corona that are easy to use, common sense and work in the Post Corona World and how to recruit new students. 

We highly encourage you to watch the whole stream as sales is not only what you say but how you say it. For those of you with time constraints we got you covered.

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Most Important Bulletpoints (5 Minutre Read)

To learn more about Elwell please visit his website https://www.eliteclosingacademy.com

Matthew Elwell Live Stream

We are going 2 main topics. 1) How to get back students who left during COVID. 2) How to get back the walk-ins who come back Post COVID and how do you talk to them to convert them. 

What I want to say before anything else thank you to everyone in here, that delivers martial arts classes around the world. I want to say thank you because I understand the power martial arts has when it’s done with safety in mind and with discipline. I want to say thank you because it has an impact on our communities. Our communities are under attack from rubbish and social media. I love the fun with martial arts you can have and the respect that goes with it. That’s why I am so happy to help martial arts business owners grow. 

How To Get Students Who Left During the COVID 19? How can we use your 39 years of experience? 

Firstly we should remember that we haven’t lost anybody. No one is gone for good. They are still there. They still chose to go towards martial arts classes. Lets reassess our own minds. We haven’t lost anyone. The first thing that needs to happen I’m telling martial artists is all of you should go towards the people who already know you and went on hold. 

Retention is the biggest hole for revenue loss. We sometimes think that if they leave we should forget them. They came to you for a reason. They are not gone. How do you bring them back? 

First and foremost I believe that great sales to those that want to or need martial arts is serving. Getting them into your classes is serving the greatest level, to help them shape their lives. Closing is serving is the most unselfish thing you can do if it’s done with love and great skill. You need a natural process. The way to sell is to ask great questions and share information that your customers can decide for themselves. An elite closers job is to ask and explore to get the end user to decide.  

Ask question: What is it about our martial arts that helped you come towards us? What info do you need to come back? There’s a difference between selling which is asking and sharing information. Open with a close is designed to say what’s obvious, to be transparent, to work to truth.

Open with a close is about being transparent and asking a closing question when you have asked, sold and shared. It’s being honest with what you’re doing. 

What’s The first four seconds and why is it important?

The first four seconds are designed for the closer to be prepared. You deliver a class. You start thinking about how to sell, when they are in your class and everything feels rushed and you have just come off the mats. And you have to become a teacher and that’s really difficult to change mindsets.  People are busy. People are concerned about money. The first four second is like going into a fight, if you are on the mat about to fight if you enter and you are sloppy and your guard is down. Those first few seconds of an engagement you have to decided your clear outcome. You need to know your data. You need to have helpful thinking. You need to be clear on your outcome. If you have an intention you are seeking out you are more likely to get it. Be prepared. Have your energy right. Be organized to give yourself a better chance. Many people don’t show that composure. That’s what parents are looking for. They need to see the structure and the composure because that’s why they are here to have their children taught. 

How To Get Back Students Lost During the Coronavirus? 

First was calling them and contacting them. A young man who owns a DOJO. He lost end of March a 145 of his members. Around 350 members in his school. They cancelled their membership. Got out of debit pays. He was like what’s going on. What my client Tommy did, from the 145 who postponed we have done a promote, market, sale. The first thing he did is promote we are back on our feet. Martial arts classes are back online and in the dojang. We needed to find awareness of the members.

If you are a Mom and Dad and you’d like to give your kids more fun, discipline and while they are doing it you can drink a glass of wine in the garden is great news . Let them know that you can do it with 2 meter distancing, you can do small classes. Let them know they can come back safely.  If you are doing this organically to reach a 100 people, have a Facebook page where you can spread the good news.

Pick up the phone. Drop a text. Thomas said 45 of 145 are back now invested. Some are online. Some are in person. 

Here is how we did it:

You need to know the reason for the call. You need to ask what information do you need from me to feel safely rejoining and which class is right for your kid.

You’d really be a disservice to these people if you didn’t reach out to them. Martial artists can help parents who are losing their minds at home with no time to themselves. You know what with a mom or dad who is struggling work with them. Some will say we would love to come back but Dad has lost his job. Ask them the question, if it’s just money short term to get you and your children what they need to get back to classes, and how can we do that as much as possible. It’s not giving it to them to free. If someone has a genuine financial struggle, you can make a short term deal, and the dojang gets money coming in. Showing that compassion is great. It’s not lets keep this free forever. This is a weird time let’s figure out how to do it together. This type of consideration will make these people loyal customer for years after.  

Let’s say it’s $120 for your class. If you divide 120 by 30 that’s 4 dollars a day. Firstly let’s move money to one side. Other than money, what’s five reasons have your children back in the dojang helps you out a little bit. 3 or 4 dollars a day is findable if the value is proven. Children are suffering with anxiety and social stresses. My kid has a little withdrawal from social connection. I can’t put a value to help you find that cure for my child. Martial arts is something when they understand the value. We have to ask other than money why is it valuable to be back in the dojang. Make a deal for a month or for two months and have them catch up later. The question is what needs to happen for you to get all the help from martial arts and we get you back as a paying customers who is involved. SO when we come out the other side and we are both stronger. 

The 7 Steps For Retention(Absolutely Crucial)

  1. Never ever negotiate on social. No messengers, no emails. Get off that quickly. Get on phone. You can’t hear the voice. With text only you lose too much of the communication channels.
  2. Must always agree and appease when someone wants to postpone. First you have to listen to their reasons before you can show them how they'll benefit.
  3. Check in to find out what’s changed if they are postponed. Be there for them. 
  4. Double down on the things other than money they get. Get them emotionally involved with what they like about the school. Fun, discipline, and structure. What is it about discipline do you need? 
  5. Re-establish short term goals
  6. Decide on a new way forward
  7. Implement it on the phone call. Going now at the end of the call. Like with the 3 months of less payments, get it done in the call. Put it to bed. 

How To Convert Walk Ins Post Covid: 

1) Message must be constructive. No ifs, ands and maybe. You need to be serving about your corona plan. You need to tell them how you are going to deliver martial arts safely and in a fun way. You have to be crisp and clear and certain as a leader in your community. Get yourself a plan and promote that plan to your audience. Your audience need to feel certain the kids are safe and things are fun. Give parents the certainty they need. 

2) We need to check in on presumption. Plan, promote and make sure that you are totally purposeful about the way you think. Stop listening to the opinions of others. Decide for yourself how you are going to deal with each member of your dojo to make it safe. 

3) When the customer is in choice, you are in control. When the customer is choosing you are in control. 

4) Chose a path and go confidently with it. No one has that perfect plan. You need to give confidence to parents. Having a plan is perfect. 

The sooner you can position price whilst you continue to add value through service, question asnwering, the sooner you can deal with their questions about it and move to the value. Ask them questions. What about martial arts interests you the most, what do you want Johnny to get from this, find out the real pain. If little Johnny has lost his way, what do they need to reverse that. Find the real pain point. Find the real reason why they are about to enroll. Asking and sharing is selling. I want them to have a PDF prior to coming into the dojo. Where they can figure out their stalls before they are in class. 

Prequalification is critical. Get rid of stall such as can’t afford it, need to speak to my partner. Send them a link with the information they need. When they click on the link they sign up for a call. First off thanking them for going to on boarding session. It’s my job to serve you and I have 3-4 questions to give you total clarity on what will happen when you arrive, what classes we will have, and the thing I’ll do now is a pdf with frequently asked question so you can speak to your partner before you arrive at our in person session. On the night you can ask any questions and we can both decide how to get the right class for you. Asking questions is still the right thing to do. 

Finding the concerns give you a chance to say the value.

Closing Thoughts: 

Firstly the best way to communicate with me is to go on that link and all the stuff they need is there. Type in Matthew Elwell. My closing thoughts is what I said in the beginning.  Martial arts are going to play an enormous part of the comeback of the human spirit. Martial arts is competitive fun, it’s healthy, it’s for everybody. It’s for everyone. None of that matters. Remind people of how it overcomes anxiety in children, stress in children, obesity, bullying. Martial arts has a solution to some of the biggest social issues our children to have. The most important thing you can do is have a sales process that has an energy and focus that does martial arts justice and serves human beings when they need it the most. 

How Training At Home With 20/20 Armor Got Me Back In Fighting Shape

Have you ever taken a long  break from martial arts and wondered if you’d be able to get back into the shape you once were? 

Well 4th Dan David Jue knows you feel. He started taking martial arts when he was five years old at his family dojang and travelled the world competing in ITF competitions. He took a four year break during university and came back to find that getting back to fighting shape meant a huge amount of effort. 

Luckily his family had just received their 20/20 Armor shipment. And with the pandemic he had lots of time to train at home and get back into fighting shape. 

“Training with 20/20 Amor is going to get me back where I was and where I want to be,” says David Jue.  “A lot of people are at home and it’s hard to motivate yourself. It’s easy to get bored by repetition. You don’t have someone to participate with or hold the paddle. It gets boring doing it by yourself. I have been having a lot of fun with my dad. We challenge each other to different 20/20 Armor mobile games. We see who gets the highest score. Who is punching the hardest. That’s been great motivation as well.” 

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How 20/20 Armor Helps Him Train At Home? 

“I have been able to see how I can make my kick respond faster,” says Jue.  “With the reflex game I can see that taking a little step before I kick is slowing down my reaction time. I can see the unnecessary parts of the kick and I can change the way I deliver it. You don’t think it’s slowing, you know it is. Which is really powerful. Then look at the power game. I can see how my kick is connecting.  I can see that I’m not pulling back my foot to get the power. It’s different to have numerical data that says that isn’t a good kick. It just feels like a good kick.You can tell the difference between what feels like a powerful kick and what actually is. You don’t have to just trust in your feelings. That’s new for me and I have been taking martial arts for over almost two decades.”

How 20/20 Armor Makes It More Fun To Train At Home

“The more fun you have while you are training the more likely you are to make the time to train,” says David Jue. “We are so excited to bring it to our students. And push it for our students so they can use it at our school and train at home with it. It’s a work out game. It’s exactly what they need to motivate them to put the time in.”

How 20/20 Armor Makes A Difference at his dojang in this Post Coronavirus reality: 

“I think the situation is not going to be over once shelter in place is over,” says Jue.  “But once these restrictions ease up a little bit I don’t foresee us being able to do sparring for a while. There are so many 20/20 Armor game modes that can be used in tournaments and have them be able to hit something without being in close contact. I think it’s going to be instrumental to our studio for the future. This will be able to give people the ability to strive for something even with this whole social distancing thing going on. It’ll be  generating a lot of money for the club using tournaments. I’m seeing other martial arts groups struggling to find a  way to get new people into their schools. We aren’t going to struggle with that in the same way. Because we can offer kids the chance to compete while social distancing and fill that need that drives so many of us.” 

Ready to take your training at home to a whole new level?

Place your order today!

“THIS ISN’T POSSIBLE WITH ANY OTHER SYSTEM. WE HAD 350 MATCHES IN 4 HOURS”


We had 50 entrants to our second Rumble and each of them got to fight seven matches over just four hours. This speed would be impossible with any other electronic scoring system,” says  Master Jong Hyun Yi, Headmaster of the American Tigers World Taekwondo Dojang in Westborough, Massachusetts. “You don’t need any external systems to run your Rumble with 20/20 Armor. There are no socks or computers just the vests themselves. It was really nonstop matches. It was amazing.”

Master Yi’s Rumble had 50 participants at $60 each, grossing $3000. Because the judging can be done on the video game scoring vest, Master Yi needed 80% fewer judges and he could use his blackbelts as referees. 

HOW DID HE GET 350 MATCHES IN 4 HOURS?

Since three other schools were participating, they spent the first half hour of the Rumble building camaraderie and doing drills with targets. Then Master Yi explained the 20/20 Armor system and how it worked. 

“The system is so easy to understand that kids just get it and know how to operate it,” says Master Yi. “The first two hours were very self-sufficient. We split the kids into divisions and they had to find their matches. I train all of my staff to be good referees. That’s a black belt requirement. They just do it like machines. Whoever is in the center is kicked out once they are done and then the next match starts.” 

After those two hours they went to the brackets. The last two hours were fights in three brackets (Youth, Cadet and Junior) done by double elimination so that if they lost their first time they still had another shot. 

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“WE SAW A DIFFERENT SIDE OF THE KIDS.” 

Master Yi encouraged participation by using a championship belt instead of a trophy. 

“I always wanted a WWF Championship belt,” chuckles Yi. “I grew up watching Andre the Giant and Hulk Hogan. I didn’t know kids were still watching. The kids went nuts for it.  I can’t even describe how excited people were. Everyone was shouting and cheering. Especially as we approached the final matches. We ended up seeing a different side of the kids. We actually saw some kids get much better in those four hours.” 

CONNECT TO OTHER LOCAL SCHOOLS

Since Master Yi was the only school in his area that had 20/20 Armor he was able to invite other schools to participate in his Rumble. Not only did this create extra revenue for his school but gave his students a chance to become friends with kids they wouldn’t have had a chance to meet who shared their values. 

“We used to love getting in the ring with our friends when I was growing up,” says Master Yi. “But I noticed my kids were reluctant to fight. 20/20 Armor gets them excited to get in the ring. My biggest goal is to teach my kids the resilience they need to survive in the real world. Nothing does that better than getting knocked down during sparring and learning how to get up again to continue the fight. My kids loved the Rumble. I can’t wait to hold my next one.” 

Want to hold more exciting events with fair judging, less costs and no technical delays? Place your order today and get started right away!


HOW MR. FRANK GOT THE MOST DISTRICT CHAMPIONS (71) IN THE ATA

How does one school come to dominate the competitive circuit in an entire country? You give them the right tools.

“Since we started using 20/20 Armor we have won 71 District Championships,” says Mr. Jonathan Frank, an ATA school owner with three schools located in Maryland. “To put this in perspective we have won the most district championship titles of any ATA school in the United States. Our sparring team has an edge because we train with 20/20 Armor. It’s one of the best purchases I have ever made for our schools.” 

WHY IS 20/20 ARMOR HIS SECRET WEAPON? 

Mr. Frank uses 20/20 Armor with his elite sparring competitive team which has 55 members. With 55 students it’s impossible to give everyone individual attention. But that’s where 20/20 Armor steps in. 

“20/20 Armor keeps my athletes honest,” says Mr. Frank. “I think the biggest thing is that it’s so easy that any of my guys can operate it.  So they can spar without a coach or a judge to give them individual supervision. They know when they get hit and when they land their strikes.  There is accountability because they can see it right on the vest. I have 24 video game scoring vests. 24 athletes can train at once with just one coach.

Want exclusive offers and tips to grow your school? Submit your email below.



Keeping Your Team Focused The Whole Training Session

Mr. Frank trains with his sparring team for four hours at a time.  Any coach that holds long sparring sessions knows that students lose focus and that a lot of time can be wasted. With 20/20 Armor his students stay focused the entire time. 

“When they train and they hit, they know instantly that they did,” says Mr. Frank. “It’s what they are used to. It’s what they are familiar with. It’s just like getting a like on a photo. It’s what they have been learning to crave. Only it isn’t just attention they are getting, it’s a sense of accomplishment. When you give kids that feeling of accomplishment you’ll be amazed by what they can do.”

HOW MR. FRANK GOT 100% RETENTION WITH THE ELUSIVE TEEN MARKET

Mr. Frank had a 100% retention rate for his sparring squad over the last twelve months since he introduced 20/20 Armor. And these are teenage students, the most likely demographic to leave their martial arts training for other high school sports and activities. Not one of them has left. 

WHY ARE 71 DISTRICT CHAMPIONSHIPS A BIG DEAL? 

“For us it’s a benchmark,” says Mr. Frank.  “Can you teach effective performance based martial arts?  We went to district and won 71 titles. 20/20 Armor taught our kids how to hit hard and stay focused in the ring. It’s given us a leg up. Someday I want all of my students to have their own vest. That’s the future.”  

BRING YOUR TEAM TO THE NEXT LEVEL

Give your athletes the first ever analytics system developed for martial arts that measures their power, stamina and reaction time to give them an edge on the competition. 20/20 Armor's High Performance system is being used by world champions in the sport. It should be used by your team.

Don't let your competitive team fall behind. Get your special ATA discount and place your order today.

How To Survive a Long Shutdown By Connecting Through At Home Training

You have done an amazing job getting your virtual classes off the ground. But there’s a problem. Most online exercise classes experience huge drop out rates after 30 days. Why? Because students aren’t able to measure how much they have improved and they lose interest. This is why products like Peloton are such a huge success. They not only provide workouts you can do at home but they measure your progress over time.

20/20 Armor can provide the measurement you need to keep your students dedicated to their training while they are away from the dojang so that when you reopen they come back.

Our video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  Your student can measure their progress on their techniques in core martial art fundamentals like power, stamina, timing and reaction. Once they measure these, they can share the results with you and you can give them tips on ways they can improve. Using this product your student will be able to accurately track their progress and set goals over the next weeks and months and continue to stay motivated in their martial arts practice. 

But why would I give my parents something else to buy? 

There are families who are going to leave our schools for totally understandable financial reasons and we can’t stop that. There are strategies for deferring payments that might help you keep down attrition.

There are also a lot of people who are still working who have their expenses reduced and have more disposable income. They are not paying for gas, not paying for daycare, or going out for food.  They are looking to keep their kids more engaged in their martial arts program because they want them to be focused, confident and setting daily goals and achieving while they are out of school. 


What do I do? 

  • If you have any questions reach out to our head of Sales Scott Granger and we can set up a call. Email at Scott@2020armor.com or call at his phone number Office: 844-963-2020 Cell: 405-928-0535 .  
  • If you’re ready to go copy and paste the email below to your parents. We wrote it from your perspective as a club owner, so all you have to do is send it or tweak to match your preferred tone.  The parents will then just buy the product directly from us and we will handle the fulfillment from there.
  • We also created training videos for them to follow whether they are beginner, intermediate or advanced.  We will continue to add videos throughout the upcoming weeks. 

Want tips on how to grow your school and increase retention from industry experts? Submit your info below



Email for Club Owners To Give To Parents

Subject: A New Way To Engage Your Kids With Martial Arts

We are always looking for the best training for you and your family.

We are so grateful for the positive reaction we have gotten from our students to our virtual training program. We want to make sure that your children are continuing to improve their skills while they are away from the dojang and to give them something to do in between our pre-recorded classes and the live streams we are holding. We have done some research and found a great tool for your child that can expand their martial arts training.

The product is 20/20 Armor, and it is a vest that you can wear, hold or put on a punching bag.  This video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  They created online videos to follow as well and your child can measure their progress on their techniques in core martial art attributes like power, stamina, timing and reaction. Once you measure these, share the results with us and we will give you tips on ways your child can improve. Your child can also share their results on social media and compete against their friends. It’s a great way to stay connected to their community and keep them physically and mentally healthy during these difficult times. 

20/20 Armor are currently offering a special deal to make sure that you are satisfied. You can order a single unit for $599 + $50 shipping (USD).  The cost will be broken up over 2 payments.  

The first payment will be $399.  There will be a second payment of $250 USD the month after.  If you do not want to keep the gear, you can return it for a refund within 90 days of purchase as long as there isn’t significant damage. Thanks for your attention.  

Want more information on how we can help children grow their self confidence and discipline with at home training? Go to 2020armor.com/trainathome


US Stimulus Package For Club Owners

At 1pm EST on April 16th we went live with Master Elva Pai Adams for Walk Through of the US Stimulus Package Part#2 at Facebook.com/2020armor!

The seminar discussed the latest developments in the US Stimulus package and what school owners need to be aware of when filling out their applications. She also revealed that the PPP has been capped (all the money has been tapped out) but she expected that Congress would be offering more money soon. She has also shared the latest information on rule changes for applications.  

Elva Pai Adams is the VP of small business lending for Jefferson Bank in San Antonio TX. Adams brings 23 years of commercial banking experience and was the past recipient of SABJ 40 under 40 as well as Financial Service Champion of the year awarded by US Small Business Administration. Master Adams runs her own martial arts school and knows what you’re going through. She has been incredibly generous with her time to keep her community informed.

Master Elva Pai Adams wanted to make sure everyone had access to these documents which detail the latest rule changes that came out yesterday and frequently asked questions regarding the Paycheck Protection Program:

PPP Interim Final Rule Additional Eligibility Requirements For Certain Pledges Of Loans:

PPP: Frequently Asked Questions

Like what you see? Get more tips from industry leaders to grow your school. Submit your email below.



A CAUTION:

While we did document the most important insights from the conversation it's best to watch the whole seminar rather than relying on our summary. Financial decisions should be made working directly with your accountant for your best chance of making the most out of the US Stimulus Programs.

MOST IMPORTANT BULLETPOINTS: Five minute read

LATEST NEWS ON THE PPP:

The Funding for the PPP program has tapped out right now. The program is completely gone. Can’t submit more applications now. Congress is working on putting more funds back in. So that we can continue to process. This was only four days into Sole Proprietors being able to apply. So Master Adams believes it likely more money will be coming down the pipe.  

Yesterday the SBA and the US Treasury Department published a new rule for the PPP program and added more questions and answers to their list included in the link above. What changes is that it makes it more clear on how the calculation on PPP will be for sole employee or Sole Proprieter. 

For those whose application is in process, they are not going to be kicking back your application to you until further guidance has been offered. 

PPP opened April 3rd and by April 16th it was tapped out. It went by really fast. SBA doesn’t allow electronic uploads. Because with this program we can’t do online upload. Everything has to be done manually. Everything has to be manually input. That’s why there is a big backlog. 

HOW CAN THE PPP BE FORGIVEN:

75% for PPP has to be spent on payroll to be forgiven. The forgivable is about the calculation of the employees you had before and after COVID. Talk to your account or CPA for the details.

Before the government asks the lender system to close and fund the PPP. Once it has been approved by the SBA. If you get a notification from the lender you will know within ten days whether you got it or not. The forgiveness clock, begins when you are funded. During the 8 week you have to know how to use this fund to get it forgiven. At least 75% has to be used for the payroll. 

TIPS FOR KEEPING TRACK OF PPP LOAN SPENDING:

Heard a lot of recommendations from CPAs, that you establish a separate checking account to keep track of the fund and how you use it. Eventually the lender will ask for your registered payroll. You will need bank statements and cancelled pay checks to show how you used the fund. You have to be super organized. With a spreadsheet to track how you use it. 

HAS MONEY RUN OUT FOR EIDL?

The funding for PPP has capped. Do not know if that includes EIDL as well. 

If you haven’t done 2019 taxes, you need to prepare a schedule C and get that information ready. The bank will use a draft based on profit and loss statement. Not that you have to file 2019 tax return but it does make it easier. 

The 10,000 forgiveable is under EIDL. Separate from PPP. The EIDL originally was set up for up to %10,000 to forgive. The maximum loan amount is 2,000,000 with maximum amortization of 30 years. Seems to me right now, that government will cap that program to 15,000 but first 10,000 will be forgiven. It’s based on how many employees you put on your application. Master Adams put 5 employees and got 5,000 dollars. Master Nam submitted 9 and got 9,000. So advance is based on employee numbers.  

EIDL can be used for rent, lease, utility or payroll. I can’t use it for refinance. If I use any of those categories it can be forgiven. But it’s not focused on payroll like PPP. And that’s assuming if you didn’t apply for PPP. 

Let’s assume you have EIDL and you have PPP. A lot of people apply for PPP before EIDL was advanced. You have to figure out what you are going to use from different programs. Use EIDL for non payroll. So you can dedicate your loan amount from PPP to payroll. That means you can get forgiveness for EIDL and PPP. If you use EIDL for your payroll, you have to use PPP to refinance your EIDL. You can’t use these loans for the same purpose. 

Question about average pay roll:

To come up with maximum loan amount you can only use payroll from last 12 months.  

How Long Until You Know If You Got EIDL?

When you first applied you will get anapplication confirmation number on your screen. I applied March 27th. Got the money on April 15th. They are running 2 weeks behind. If you have an application number you should be able to get something. 

EIDL AMOUNT: Number of employees x 1000 dollars seems to be what is coming back for EIDL from Master Adams direct experience. Example 5 employees = $5000.

Most banks are only accepting applications from existing customers. Some banks are putting out a lot of resources. Rest assured we are trying to run against the time.

MORE FUNDING FROM CDLF?

I have heard more funding will go to CDLF, think congress is putting more money into that. That's Community Development Financial Institutions. They have money available. They have a disaster fund.   

CAN I APPLY FOR UNEMPLOYMENT?

If you are a W2 employee, you can apply for unemployment insurance. If you have a W2 you can apply. If you are a 1099 you have to go through PPP program. That’s why sole proprietors and self employed workers can apply to the PPP. 

HOW DO I GET MY LOANS FORGIVEN?

In order to have forgiveness you need to be organized and provide good documntation for PPP and EIDL. You need to only spend the money on what they tell you they'll forgive.

In my opinion with most school owners if you have one location, the biggest expenses are rent. My rent is almost $7000 dollars. That exceeds my payroll. That’s why PPP is not good for me. That’s why I used the EIDL loan. I was hoping the loan would be higher. Now I have to have a plan B. Now what's the other part? I have to look for disaster loans that offer better interest and better maturity. 

WHAT DOES BETTER MATURITY MEAN?

It means the terms for paying them back are longer. PPP is 2 year. EIDL is maximum 30. Talk to your banks about refinancing your loans for longer maturity. At PPP loan for a 10,000 dollar non forgiveable portion loan, the payment is 560 dollars per month. Will your businesss be generating enough resources to pay for the unforgiven portion when you are up and running? That’s ontop of all of your other expenses. Then you have to ask your bank to refinance that to a longer maturity. Longer maturity gives you breathing room for repayment. There is a huge difference between paying back in 2 years, in 5 years or 10. You have to calculate what’s best for you dependent on your financial position. 

CAN I USE MY 401K?

If you do have a 401K there is discussion that they can forgive the 10% fee for withdrawing from it. That is a good source of income to tap into. You don't want to put loans on top of loans.

BEST ADVICE FOR USING EIDL AND PPP IN CONJUNCTION?

Use EIDL for rent and utility. Use PPP for payroll. That way you make sure both are forgiven. 

Master Elva Pai Adams was generous enough to give us her time. She told us that she'll be back to talk to our community when every major changes come down to the Stimulus Programs. We can't thank you enough for all of your amazing work on behalf of our community.

On Thursday, April 9th we had an incredible live seminar with Elva Pai Adams ,VP of small business lending for Jefferson Bank in San Antonio TX, who will be discussing how to navigate the US Stimulus Package for martial arts schools. The whole of the live seminar linked above. We highly recommend watching the entire live stream yourself. We will be providing bulletpoints but mention that we aren't the financial experts and you're going to want to listen specifically to Master Elva Pai Adams as she explains the intricacies of these loan applications.

Elva Pai Adams is a noted financial expert and can provide tips to help you get through this difficult time. She has 23 years in small business banking and has worked for some of the largest companies in the world. Master Elva Pai Adams is not only a former VP at Wells Fargo, she is an incredibly accomplished martial artist with three decades of experience.  She was an Olympic athlete in Taekwondo, and she was selected as the first female international referee representing the USA for the 2016 Summer Olympics. She is also a school owner so understands your concerns in the realest possible way.

The most essential quick bite of information is that you need to get a checklist specifically from your lender of what you'll need to submit before you do. There will be huge line ups for submitting these forms and you don't want to make a mistake.

An important thing to know is that Master Elva Pai Adams has generously agreed to come back next week at the same time and address the latest developments that are happening with the US Stimulus Program. Because this situation is constantly changing. So Thursday, April 16th, 1PM EST we will be hosting another live stream that give you the latest information you need to know including developing details about K1s and Sole Propertiers as they become available. As martial artists we go out of our way to serve our communities. We'd like to celebrate Master Elva Pai Adams amazing dedication to the martial arts community when we need it most giving us time for her extremely busy schedule.

BULLETPOINTS COMING SOON: 5 MINUTE READ.

A SECOND WORD OF CAUTION: We took notes from the live webinar to provide further insight but the writer of this article isn't a leading expert in this financial world and you should take the time to listen fully to the expert herself. Small points may be wrong in the article that are different in the video. You're going to want to watch the whole of this seminar and watch it carefully. But if you don't have the time a summary of the most important points will be coming soon.

We talked in detail about EIDL program, the Paycheck Program and the SBA Disaster Loan during live stream and the differences.

Economic Injury Disaster Loan: these are the programs you can receive directly with SBA on their website. That process has changed many times. This is a very easy program to complete. Takes 10-30 minutes to finish. 4-5 pages of yes or no eligibility questions. Because so many applications are being sent in, they need to make sure people eligible. This is why there is no loan amounts. They just want to make sure you can take part. As of yesterday the first run of approval will come out today or tomorrow. 

The second program is: Paycheck Protection Program is where you actually apply through your lender or banking institution. There are pro lending programs, start with your own banking relationship and see if they are participating and they will be able to help you. A lot of lenders are only using their customers as a priority first. You apply with the lender, first come first serve. I haven’t heard a lending cap. Each bank has their own cap limit. But it depends on the funds ability of that bank. Larger institutions have bigger caps.  

SBA Disaster Loans(Another program up to 25,000. Apply with the lending institutiion. They may have some programs. This is a bridge program designed for business owner with immediate neeeds. They need money within the next month or two. If you participate for that program, it can be paid out with Payment Protection Program.

Which one is right for you?

EIDL: Maximum amount is 2 million. $10,000 dollars will be forgiven. Can be used for operating costs. Interest payments. You can’t use it to pay down existing debt. You can use the loan proceeds to pay for that. Only for normal operating expenses. Currently they are looking for eligibility. Once you are eligible they will send the 10,000 to help with your immediate needs. The 10,000 will be forgiven.  

Payment Protection Program: is to give you money to cover pay checks. The formula is at least 75% to be toward payroll. Approximately 75% for payment protection. The formula is still very complicated. The SBA law is that specified it’s based the number of employees you have before covid19 backdated to Feb 15th.  It looks at reduction of your work force. And how many you hired back. And we use that complicated formula that will be forgiven if you use it towards payroll. If you are a company who doesn’t have employees this isn’t a good program. But think about the number that can be forgiven. You have to know that the loans that will not be forgiven, you will be stuck with 2 years of amortization at 1% interest rate. Think of what will happen when you have to pay back principle and interest. If you don't have a lot of employees you have to seriously think about not applying for this program.

As owner you have to think of what your normal operating cost look back. Can you afford to pay the loan payment over all the payments that you already have? If you can’t do it after that you are back to square one. And then you have to go back to lenders. You have to consider that thought process. Because you don’t want to add more money to what you owe.

If you don’t have too many employees, you might not want to do PPP. You have to use your own common sense. You have to think about is this the right program for you. 

If you are a sole propertier the loan application opens tomorrow. All the lenders have big difficulties. Not that we are slow. We don’t have a clear direction. We want to do what we can to help business owners. It’s nerve wracking because with SBA application, will this come back and have a problem because things are changing so rapidly. And that's from a lender. A professional who gets the best information. The situation is unprecedented.

EXISTING SBA LOAN PAYMENTS  

For existing SBA loan payments, they don’t have to make a payment for the next six months. Don’t do any deferring a loan payment. I tell them to hold off paying right now due to lack of clarity. We are waiting for SBA to issue guidance to lenders to see how we can collect for our customers. If you have existing SBA loan, do not make a payment as ruling is coming down. 

EIDL Process NOTE:

SBA receives applications. You get email that tells whether you are eligible. If you are eligible someone will contact you and put 10,000 into your account. The maximum loan is 2 million dollar. So someone from SBA will contact you and provide the documentation, supporting what your loan amount is. If you already apply for EIDL loan. You can still apply for Payment Protection Program. One of the questions on that is that you have been funded from the SBA, then you have to add the loan calculation. 

Once you come up with the total loan amount you add in your EIDL. If you applied for a confirmation you don’t add the 10,000 dollars that is forgiveable.  

When you draw the loan amount you go back with the loaner, to get what you actually spend, to find the amount of the loan that you forgive. This is to give the lender a basic estimate for the SBA. To cover yourself make sure the lender there is a disclaimer that this amount is just for estimated for purposes. This isn’t used for loan forgiveness purposes.   

THE FULL TIME EMPLOYEE EQUIVALENT NUMBER IS VERY IMPORTANT

Why the FTE is important is full time employee equivalent. For this school with 2 time full time employees, you need to find out your FTE equivalent number. This is important on the back end. Because the SBA uses this number to calculate how much of the loan can be forgiven.

oan forgiveness is based on full time equivalent, is important on the back end.  Includes full time, part time. How many you lose, how many you hire.  It’s very complicated to look at the rule. We are waiting for further guidance. 

Everyone is trying to make sure they fit the specific new guidelines to find out what you can forgive. They need to know that. If your expenses don’t qualify you are going to find yourself in big trouble. When you get into this program you have to really think about it. The purpose is for pay check payment program is to pay for employees. That’s why you have to be careful on your application. 

Lenders are doing their best and have to interpret these programs. Because SBA relies on Lenders to verify the lenders have to certify that information. And complete package is important. Lender should give you a checklist. So everything is submitted at once. Big lenders have hundreds of thousand coming in. Thats why you have to follow the checklist your lender provides you. So you will save a lot of time. 

We don't have answers on K1s, or Owners Draws. The info is vague right now. Submitting is tomorrow but everyone needs more instruction just to include. 

TUNE IN Thursday, APRIL 16th at 1PM EST for our follow up with Master Elva Pai Adams on the stimulus package and the information you need to apply with your business.

ORIGINAL SBA LOANS POST (2 MINUTE READ)

Everyone has been affected by what’s been happening over the last couple weeks. School owners are having to radically transform their businesses and are wondering if they are going to be able to make it through the Coronavirus pandemic with their business intact. People are worried not only about themselves but also about their employees who rely on them. 

To fight back against the fear, we wanted to provide our customers in the United States with some positive news that could provide some relief for your small business.

We saw an excellent email from MAIA that we wanted to share with you:

"On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll, fixed debts, accounts payable, etc. 

Important things to know:

  • They offer up to $2 million in assistance
  • Interest rate of 3.75%
  • Repayment term is determined on a case-by-case basis based on each borrower’s ability to repay (with a maximum term of 30 years).

The first thing you’ll want to do is to find out if your state is eligible by clicking this link:

https://disasterloan.sba.gov/ela/Declarations

If your school is located in an eligible state, you can download the necessary forms online at the SBA website.  They then allow you to upload those forms directly rather than mailing in: https://disasterloan.sba.gov/ela/ 

I've got the forms.  Now What?

There are a lot of forms to fill out, and it’s going to appear quite daunting.  There are some additional resources available for assistance, though.

The SBA has dedicated help available for this process:

  • 1-800-659-2955
  • disastercustomerservice@sba.gov

In addition to the SBA, each state has its own Small Business Development Center (SBDC) that will be able to help businesses in that state with navigating the SBA disaster loan program. 

You can enter your zip code into the search box on the site linked below, and that’ll give you the contact info for the closest branch.

https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/

When you navigate to the website for your branch, you’ll be able to register for counselling.  We surveyed a few of the sites, and in most cases there’s a register, sign up for assistance, register for counselling or some similarly titled button on the home page.  But in some cases, that link is deeper on the site and can usually be found fairly easily. 

If you’re having difficulty registering, you can call the main number for the SBDC in your area, and they’ll be very happy to help get you the correct information.  The sole purpose for the existence of the SBDC is to help small businesses in a large number of capacities, including helping them to apply for assistance such as this."

LEARN ABOUT PAYCHECK PROTECTION PROGRAM:

The US government is offer a second system for small businesses to get loans due to business uncertainty around Coronavirus. Only this loan is forgivable if you spend it on 4 specific types of business expenses. Learn more by reading our indepth on it coverage here.

For Right Now: Levelling Up Your Students Training

We are offering a great deal for students who want to train at home during this difficult time. With our video scoring chestguards we give students the measurement they need to track their progress and stay dedicated to their martial arts training. These at home training kits give school owners the data they need to push students to do their best and get the most out of their virtual learning classes. Learn more at our Training At Home page.

THINKING OF THE FUTURE?

You have done incredible things over the last two weeks to save your business. You’ve learned how to make great video content that engages your students and you’ve gathered the tools you need to survive. But how do you get out of survival mode and start planning to make the most out of the next six months to a year and come back better than ever?

PREPARING FOR SUCCESS WHEN YOUR SCHOOL REOPENS

When your schools re-opens you are going to need to focus on ways you can Attract more students, Retain the ones you have and Thrive by creating new revenue streams to make up your losses. We got you covered.

Want to know how you can Attract 5x your normal amount of leads at recruiting events? Read about how Master Wong got 50 leads in just a couple hours and earned 30K in new revenue.

Want to dramatically increase your Retention? Learn how Mr. Jonathan Frank got 100% retention of his teen students and won 71 ATA District Championships by training with 20/20 Armor.

Students are going to be hungry for competition when you re-open your dojang. You can run your in house events with 80% less staff, elminiate technical delays and offer a fair judging system that will keep your students and their parents ready to participate in your next event. Learn how Master Helgi ran his best ever tournament with 20/20 Armor.

For more resources to help your school navigate these difficult times go to our Rebuilding From Coronavirus page. We're here for you and we will get through this together. This too shall pass.

3 Things School Owners Should Do Right Now To Mitigate Financial Losses

Our CEO Master Ali Ghafour had a live seminar with Master Tony Kook on March 20th to discuss strategies for mitigating financial loss for Martial Arts School Owners. One of the most important things to come out of that conversation was three steps all school owners should be taking right now to mitigate financial loss. We highly recommend watching the whole video but understand that you might not have the time so we have provided bulletpoints just below:

3 TIPS FOR SCHOOL OWNERS TO TAKE RIGHT NOW: 1 Minute Read

STEP 1: TALK TO YOUR BANKER ABOUT HOW THEY CAN HELP

Call your banker or small business banker. Find out what they are doing in your area for small businesses. If you own your own unit or building there is talk of six month deferral program. Banks are offering 10 to 20% increase in credit to help small business keep going. You can relieve major financial pressure with just this one step.

Step 2: TALK TO YOUR LANDLORD ABOUT DEFERRALS

If you don’t own your own building then write a letter to your landlord. Say listen we maybe closed for a while. It’s difficult for us to manage our budget. What can you do for help us out with a plan? Many landlords are getting a six month mortgage deferral. See if they can pass that savings onto you.

Step 3: TALK TO YOUR STAFF ABOUT THEIR FUTURE

Depending on your reality right now you may have part time staff, you might only have contractors or full time. You need to communicate to your staff what your plan is going forward for their employment. You may not be in a situation to pay your all of your staff right now. If you can’t pay them, you need to provide them with resources for employment insurance benefits. You need to look after your staff and show them you care in these difficult times. This will also help when things go back to normal and you can hire them back.

Important Note: In Canada, your staff can be eligible up to 65% of what your income is for this time period.

Apologies for Master Tony being unable to be seen during the stream. We experienced minor technical difficulties.