How Training At Home With 20/20 Armor Got Me Back In Fighting Shape

Have you ever taken a long  break from martial arts and wondered if you’d be able to get back into the shape you once were? 

Well 4th Dan David Jue knows you feel. He started taking martial arts when he was five years old at his family dojang and travelled the world competing in ITF competitions. He took a four year break during university and came back to find that getting back to fighting shape meant a huge amount of effort. 

Luckily his family had just received their 20/20 Armor shipment. And with the pandemic he had lots of time to train at home and get back into fighting shape. 

“Training with 20/20 Amor is going to get me back where I was and where I want to be,” says David Jue.  “A lot of people are at home and it’s hard to motivate yourself. It’s easy to get bored by repetition. You don’t have someone to participate with or hold the paddle. It gets boring doing it by yourself. I have been having a lot of fun with my dad. We challenge each other to different 20/20 Armor mobile games. We see who gets the highest score. Who is punching the hardest. That’s been great motivation as well.” 

Want exclusive tips from the best martial artists on the world on they got better? Sign up below to join our mailing list!



How 20/20 Armor Helps Him Train At Home? 

“I have been able to see how I can make my kick respond faster,” says Jue.  “With the reflex game I can see that taking a little step before I kick is slowing down my reaction time. I can see the unnecessary parts of the kick and I can change the way I deliver it. You don’t think it’s slowing, you know it is. Which is really powerful. Then look at the power game. I can see how my kick is connecting.  I can see that I’m not pulling back my foot to get the power. It’s different to have numerical data that says that isn’t a good kick. It just feels like a good kick.You can tell the difference between what feels like a powerful kick and what actually is. You don’t have to just trust in your feelings. That’s new for me and I have been taking martial arts for over almost two decades.”

How 20/20 Armor Makes It More Fun To Train At Home

“The more fun you have while you are training the more likely you are to make the time to train,” says David Jue. “We are so excited to bring it to our students. And push it for our students so they can use it at our school and train at home with it. It’s a work out game. It’s exactly what they need to motivate them to put the time in.”

How 20/20 Armor Makes A Difference at his dojang in this Post Coronavirus reality: 

“I think the situation is not going to be over once shelter in place is over,” says Jue.  “But once these restrictions ease up a little bit I don’t foresee us being able to do sparring for a while. There are so many 20/20 Armor game modes that can be used in tournaments and have them be able to hit something without being in close contact. I think it’s going to be instrumental to our studio for the future. This will be able to give people the ability to strive for something even with this whole social distancing thing going on. It’ll be  generating a lot of money for the club using tournaments. I’m seeing other martial arts groups struggling to find a  way to get new people into their schools. We aren’t going to struggle with that in the same way. Because we can offer kids the chance to compete while social distancing and fill that need that drives so many of us.” 

Ready to take your training at home to a whole new level?

Place your order today!

GUIDE TO RE-OPENING YOUR SCHOOL SAFELY AND SUCCESSFULLY

Shutdown has been hard on martial arts schools across the world– it’s kept us from being able to teach our students in person and caused us to rely on virtual training to cut down attrition. But soon your state or province will begin opening up schools. But there won’t be a return to the old normal for a long time. You can still thrive in the new normal if you take proper precautions to allay fears around training at your school and transmission of COVID 19.  

The keys to doing this are preparation, communication and follow through. 

20/20 Armor has prepared this guide by collecting resources from leaders in the industry and consulting school owners preparing their plans to get up and running. In it you’ll find tips that will help establish the trust parents will need to let their students train in your martial arts school and provide strategies for moving your school into the future.

Let’s get started!

First Steps: Communication Plan

It’s up to your local government when you’ll be able to open. But that messaging can change very rapidly. So you need a good communications plan in place that can be used at a moment’s notice. You have to communicate your plan and safety measures to your instructors, students and their parents to make sure that everyone feels safe to return to your school.  You should start working on this plan right away. 

Once you have your plan organize a video call with each student and their parents before you reopen to make them aware of the procedures that are in place and their parts to play in them. This both makes them more likely to follow and assures families that you are actively working to keep them safe. 

Be clear with what you’re doing, how you’re meeting the challenges and what you expect from your students and parents going forward to minimize risk. 

Next Steps: You Have An Opening Date, What Next? 

  1. Communicate Your Plan: You know your opening date. Put out those communications to your staff, parents and students. They need to be clear on the procedures so they can follow them. Use every means at your disposal to get the word out: phone calls, text messages, Facebook group posts, emails, etc.
  2. Create a temporary schedule: Make it clear that your online classes are going to continue for the near future and that your classes at your school will be smaller to meet your local safety guidelines. Your students need to be spaced apart and no more than 10 students per class. (More information will follow concerning scheduling and what needs to change for the new normal.)
  3. Get the Necessary Cleaning And Safety Supplies: Be prepared to take temperatures before people enter the building and provide masks and gloves to the people who need them. (More details to follow). 
  4. Set up a Time To Teach Your Instructors And Staff the right procedures before you open your doors. Your staff needs to know you have their best interests at heart and that you are going to make sure they are safe at your studio. 

Class Scheduling: 

The biggest switch to your class structure will be the size of your classes. You’ll need to keep them much smaller to meet safety protocols.  Aim for no more than ten students at a time (or what you’re allowed within your phase protocol for the area.) So if you had thirty students  in a class you are going to need to have 3 live classes instead of one. 

 If you had multiple classes scheduled with them in a week, you are going to want to split this into virtual training and in class training. Because you’ll have to have more smaller classes to meet the demand but there won’t be enough time in the day to do all of your classes in person under these circumstances.

It’s important that students who are comfortable with returning get at least one live training session per week. Think of it like your Zoom Private lessons, a way of deepening personal connection. To keep your classes as large as they can be under the circumstances considering limiting parent attendance of your classes. 

Some parents and students will still not feel comfortable attending in person classes for a while.

That’s okay.

Continue to provide virtual training as long as necessary. You can even use virtual training as a way to continuously allow your students to train online in the future. But what’s important is that you reached out to those families with a phone call. Telling them what you’re doing and figure out what the best time is for them to come in and do their live classes. This personal attention will pay off in your retention and provide opportunity for new students to try the class out without coming to the physical location

Remember the level of personal attention = retention.

In Class Adjustments: 

  1. Space out markers or dots on the mats 6 feet apart to clearly mark where students should stand.
  2. Start classes earlier in the day to fit in more time for more classes.
  3. If you have larger number of students then consider shortening classes to 30 minutes from 1 Hour long so that instructors don’t get burnt out by increased number of classes.
  4. Build a space between your classes to allow one class to have and proper disinfection before the next class arrives. 

The more thought out your plan the more students are likely to come in and train at your school. 

Like What You See? Get all the insights you’ll need to navigate this difficult time by signing up to our mailing list below.



THE SUPPLIES YOU NEED: 

It is of the utmost importance that you have the supplies you need to keep your school safe. In this part of the document we are going to go into what you’re likely to need for supplies.  Remember these are suggestions current to what is happening as of: May 6th, 2020. These may change.

Here are some items you need to keep in stock:

  • □  Mask – disposable surgical mask
  • □  Nitrile gloves
  • □  Infrared thermometer
  • □  Disinfectant spray – 10% bleach solution made fresh daily or a hospital-grade disinfectant
  • □  Spray bottles – 1-liter plastic spray bottles
  • □  Hand sanitizer dispenser floor stand
  • □  Hand sanitizer refills
  • □  Hand soap
  • □  Paper towels

DISINFECTANT SUPPLIES

  • □  Confirm you have an adequate supply of soap, disinfection spray, hand gel, paper towels and tissue.
  • □  Schools should keep a minimum quantity of 30-day supply of disinfectant supplies.

PPE (Personal Protection Equipment)

  • □  Confirm stock of face masks and gloves on-site and on-order with proper lead time.
  • □  Schools should keep a minimum quantity of 30-day supply of PPE.


MASKS

  • □  Require all parents/siblings inside building to wear masks.
  • □  Require all non-teaching staff to wear masks.

GLOVES

□ The top priority is always protecting people. Based on CDC findings, the company does not require or recommend that employees wear gloves except for those performing disinfection of common surfaces. However, the company should provide gloves if mandated by local laws.

PRE-OPENING DISINFECTION MEASURES

According to the CDC website, “If it has been more than 7 days since a person with suspected/confirmed COVID-19 visited or used the facility, additional cleaning and disinfection is not necessary.”
However, you may wish to go to the extra measure of disinfecting your school in order to put students’/parents’ minds at ease before restarting classes. If this is the case, here are some points to pay attention to:
□ All surfaces (benches, chairs, countertops, etc.)

 □ All equipment/gear
□ Bathrooms/locker rooms
□ Replace HVAC air filters

DAILY DISINFECTION 

In order to help mitigate virus transmission, you and your employees will need to be diligent on regular routine disinfecting protocols using hospital-grade disinfectant or fresh 10% bleach solution as appropriate.

This protocol should be conducted at least at the end of every class with the exception of wiping down general objects such as doors, handles, faucets, sinks, and bathrooms which should be done a minimum of 4 times per day. 

During this routine, be sure to wipe down all seating areas, locker rooms, countertops, equipment/gear, etc. For electronics (tablets, keyboards, phones, etc.), follow the manufacturer’s instructions for cleaning and disinfecting products.

Employees performing these routine disinfection measures should be wearing PPE in the form of nitrile gloves. Along with that, proper training for safe glove removal/disposal will be needed. 

SOCIAL DISTANCING PROTOCOL

Social distancing is a simple yet very effective mechanism to prevent potential infection that relies on simple distance to avoid infection. In practice, this means:

  • □  Staying 6’ away from others as a normal practice
  • □  Eliminating contact with others, such as handshakes or embracing
  • □  Avoiding touching surfaces touched by others, to the extent feasible
  • □  Avoiding anyone who appears to be sick or who is coughing or sneezing

To help facilitate social distancing, it’s recommended to place signage/markers in your seating area to help parents to maintain the 6’ distance while observing classes.You may also ask parents not to attend classes during this time. 

SOCIAL DISTANCE DURING CLASS CHANGES


Class changes must be managed thoughtfully to reduce infection risk and to leverage the opportunity they present to ensure optimal disinfection of the school. Classes should be separated by enough of a gap in time to allow for one class to leave and for employees to perform disinfection protocol before the next class begins to arrive.

Helpful Tips to Communicate to Parents & Students:

□  Avoid gathering when entering and exiting the school.

□  Encourage students to stay in their car if they have arrived early until the previous class has exited.

□  Ensure 3’ to 6’ space between each person while entering the school or waiting to check in.

□  Do not touch your face before you have had a chance to wash or disinfect your hands after entering.

TRAIN YOUR STAFF, STUDENTS AND PARENTS: 

Part of your pre-opening plan is to be sure that all staff, students, and parents are trained on the new procedures that apply to them. Safety protocols are only as good as the information provided on them.  

For staff, it’s imperative they know exactly what the daily protocol is and who’s responsible for which tasks during the day. The last thing you want is for the door handles to not get wiped down because it wasn’t assigned to anyone. Be diligent and specific when assigning tasks. They need to be as aware of these protocols as they are of what they are going to be training the kids in class. Your business depends on insuring the safety of your students. 

Staff should also know ALL of the protocols concerning students and parents and should be encouraged to help enforce them, for example — kindly reminding friends grouped too closely together upon entering of the social distancing rule or encouraging parents to stay outside the building when dropping off their kids.

It takes a great communication strategy, careful preparation and great follow through to make this work. But it’s worth it because you are doing the work you love and helping children grow into responsible adults prepared for the future in challenging times. 

But no matter what you do there will be a level of risk. Keep up to date with your local guidelines as they will change regularly and you'll need to be compliant with them. In this document we are providing frameworks and areas to focus on but there is of course much we can't know about the future.

Good luck and can’t wait to see our amazing community come back stronger than ever! 

Want to regain the students you've lost during Coronavirus.

Check out our step by step guide to bringing them back to your school.

Virtual Belt Testing Webinar with Master Tony Kook (April 8th)

We all know how crucial belt testing is to your students and your business. Students need to know they are progressing in their training or your retention will drop drastically. But how do you do belt testing virtually?

We hosted an incredible Live Seminar with Industry Expert Master Tony Kook streaming at April 8th, 7PM EST. Master Kook is a successful school owner with 4 schools and over 1200 students. He is an industry expert with over 30 years experience and a sought after Speaker for the Martial Arts industry specializing in “Small School Success”. You can see the whole live stream in the video above. The most important point is that you should be doing virtual testing. Without it your students won’t be getting the feeling of making progress that they need and you’ll lose out on retention.

Don’t have time to watch the whole seminar? Don’t worry we got you covered. Below we have a summary of all the most important points from the talk. But we highly recommend you watch the entire stream to get Master Tony Kook’s masterful wording. Because it’s not just what you say, but how you say it. We’d like to offer a sincere thank you to Master Tony Kook for gifting us his wisdom on this crucial topic.

Bulletpoints: 6 Minute Read

Pre Talk: A Look At Our Industry

Talking to a lot of club owners. Everyone is closed down but its amazing to see the creativity in a lot of club owners are doing. A lot of people are using Zoom. A lot of club owners are really making use of the online classes and doing more creative things. We are going to be adding story time with the Master as part of our online curriculum. And mat chats. Some schools are bringing in other Masters from across the country to teach a class. Some instructors are adding in their natural talents like singing and dancing. Students are looking forward to their ability to connect. It’s the highlight of their day.

Virtual Belt Testing: 

Why is it important to do virtual testing

It’s paramount for our retention right now.

What are the keys to retention:

1) students have to fun, 2) it’s about building relationships and having a sense of progress. Online helps us stay connected and lets our students know we are thinking of them. We also want them not to feel stale and that they can be progressing while they are at home.

If you are not open till June 1st what are you going to do with those students waiting for a belt test. Some of those kids haven’t had one for more than two or three months already. You can’t make them wait. You need to reconsider from a retention stand point because its very important. 

Belt Test Scenarios:

We hashed out three different scenarios. We will do white belts, green belts, brown belts all the way up.  You need to do a minumum amount of classes before you are qualified and you know your curriculum you qualify for tests. We are tracking attendance at our online classes. Breaking it down into groups of 10. Ten people test with the instructor. We run through the whole curriculum, they show us their basic movements, all their kicks, all their poomse, all their philosophy then there is a physical portion like push ups.  The only thing that will be difficult online is board breaking.

Challenges of Online Boardbreaking:

We struggled back and forth on the board breaking from a risk management angle. If the parent holds it incorrectly and they don’t break it, and the kids hurt themselves that will be negative. So what we decided to do for all the kids who are testing, we are mailing them the board with the belt and make a memento of this. We will mail the package to them and while we are doing the test we make the board breaking optional. We will ask the parent if they give their permission to board break. If not we do it when they come back. We do a nice ceremony for everyone when they pass. Make it feel special. 

Submit your email below to get tips from leading experts in the industry on how to grow your school and students.



Testing Fees: Do I charge the full price?

We are charging full testing fees. The reason for that is I anticipated we would be closed for two to three months. I took the initiative to reduce tuition by 50%. We made it accessible to everyone. We have families who have 2 or 3 students training that’s a lot of money. We charge per household. If you have a brother or sister you are only paying one flat fee per family. We make it financially accessible to everyone. We want to retain as many students as possible during this time. Because we are giving them a substantial tuition discount, we are giving it as the full price of our belt testing. We don’t want to devalue the process. There is a perceived value and we don’t want to set up a precedent if we have another shut down. So we are doing full testing fees. We do everything we do in a real test.  But we do it at home through video. 

You can custom make your own testing procedure to make it intimate and valuable to your students. For smaller clubs you might want to do online privates. If you divide 40 by 20 or 30. minutes of private tests. That’s one week of testing. If you are a medium sized category they’ve tasked their instructors to do the youth, their senior instructors to do the youth intermediate, we do the teens and adults. 

Pre-recorded Tests:

Whatever your testing requirements are you have your students do a short video, where they go through it all and you can grade them on it, is another option. The thing I like about the prerecorded is you give them the format it’s like homework. You get all the time in the world and then you can submit the polished product. You give your students the chance to redo their kicks. I know a lot of club owners who are doing it. 

I know some club owners who are doing a combination. They are doing a video where they do a, b and c of their qualification actions. Then in the group testing everyone does d.  

Distribution of Boards and Belts:

You can schedule the pick up time with different parents so there is proper social distancing for picking up the belts and boards. If you have a small school you can take the initiative and go drop off the boards at your students house. We are going to be using Fedex overnight delivery because we are a larger school. 

Virtual Belt: An interim Step Some School Owners Are Taking

You earn a virtual belt, but when you come back we do an in person belt ceremony. Which encourages your students to come back for the real deal at their dojang. 

Not currently doing any Blackbelt testing. We are going week by week and our plans change. Currently we have made the decision to postpone our Black Belt testing. We have let all our students know that we have postponed the Blackbelt tests until the summer.  Since its such an important ceremony we want to give them the best experience. We are offering special blackkbelt classes in our online schedule but we want to provide the best experience to our students. Because they'll remember getting their Blackbelts for the rest of their lives.  

You need to maintain your connection with your students. What I am doing is not the only way to do it. I hope by the end of this we give club owners some extra ideas that can be catered to their needs. 

Different Schools, Different Belt Testing:

This will be different based on your small, medium and large schools. 

Last week I was on a group call with the most successful club owners in the US. Anywhere from 1000-3000 students. Some said their testing fees would remain the some. Some Masters they aren’t charging anything because testing is free and their main concern was retention. Some said they would do a nominal fee. Even the most successful club owners are taking different approaches. The main goal is to keep students going and progressing. 

WHAT NOT TO DO: Live One on One Testing, Not Doing Testing

I know of some club owners that are trying to do live one on ones. You are putting your student at risk. Your putting yourself at risk. Your risking damaging your own reputation. You can’t be meeting people during this time. Another clear no no is that we have anticipate we are going to go into July or into September and not doing belt testing. I think that’s a clear no no. If you have students who haven’t tested in three months, that another theree months. You have to do something. You can even give it as a virtual pre test. Creative ideas are coming up. Online training is going very well. But if you are just doing the same thing over and over again the novelty is going to wear off and attrition is going to skyrocket. 

After three or four weeks kids are going to go and find stuff on Youtube if you aren't giving them the interaction they need. If you are keeping it curriculum specific, now you are giving them incentive to practice on their own. Not just doing the live training. You are keeping them engaged. If you are not doing online testing that would be a no no. 

What you can’t do on just Youtube is the direct one on one. With Peloton they are successful because they are providing them with metrics. They have live and pre-recorded.  They will urge to push harder. That’s why they are so successful.  Progress is being measured as well. Which is what testing is. 

Communicate your plan to your parents. Even just communicate that you are working on a plan for testing. 

The more club owners communicate with their parents, the more likely they are to come back to you. Because you maintained the relationship. There is no such thing as overcommunication. 

PARENT INVOLVEMENT DURING THE TESTING

Part of my friend's testing program is a parent evaluation. Has your son or daughter been showing the principles of Taekwondo at home? Have they been up to date with school work and they submit that with their testing application? This makes them responsible for their behavior at home. He has the parents complete that part and before each belt tests they need to obtain stripes before they can test. Once they get their virtual stripes they can do their test. When they pass, he’ll arrange a time for parents to pick up the belts. 

We are inviting our parents to the live (online) test. Asking parents to help them tie the belt. If they are adults, have their spouses do it. Make it fun. 

Some schools are letting people borrow the 20/20 Armor vest, they get their kids to measure their power on the vest. Basic reaction for reaction, power and a stamina one. 

You Can Learn From Everyone:

I hope people take away from this because of the whole idea of virtual testing. It’s not something to be worried about it. Don’t think of quality control. This is a once in a life time opportunity for many people. For many people it’s the first time doing it and it’s going to be fun. I want people to walk away thinking I can do this. The important thing is you put together a plan and execute. I’m continuously learning about it everyday. I’m learning something new everyday. I see what people are doing at other schools and think I could implement it in my clubs. If you have questions or ideas please post it on the 20/20 Facebook group and we'll get back to you. Lets have a dialogue. We are all here for each other so we have this industry when we come back. 

Deeper Insight On Promotions:

Each of our belts we don’t wing it. Students come to promotion tests knowing exactly what is expected of them. Maybe you are a club that doesn’t have that, is you could announce when you are doing, you say white to greenbelt these are the requirements. You tell them what it’s going to be in a simple format. Nothing different. The only difference is that we are doing it through TV online platform with option to board breaking. 

Do You Fail Students During Online Testing:

We do fail. We praise what they can do. We know that with a little more practice we know that you will be able to do it. We look forward to pass you. Because I know that you aren’t the type of person who would want to accept an award when you hadn’t earned it. You don’t cut them down. You offer them good words of encouragement. Thats what we do with in person live testing. We try to get them as prepared as possible and many tests everyone passes. 

It’s going to be awkward failing kids on a virtual test but you want to prepare them for the test so they can accomplish their goals. Make it clear you believe in them and are proud of them for doing as well as they did. Then offer to reschedule the test.  

How Do You Address Sparring?

You obviously can't do real sparring. You get students to do their kicking combinations. Each class has kicking combination they are responsible for. When we do sparring they do that against eachother. So what you can do here, is you could add in an imaginary opponent. I want to see good footwork, good focus, good speed. It’s like non contact sparring. It’s like step sparring. Obviously there is no real contact with no other person.  

You can also make sparring requirement as a final element when you return.  Then after that you get your blue belt. Especially if you are a spar heavy school. It gives them motivation to stay. You are keeping them engaged. I can’t stress that enough. You can’t just send someone online tools. You need some form of interactive platform. You need to give them progress reports. They need to get feedback. 

Pay It Forward Retention Strategy:

Someone told me that they were doing something called paying it forward. If you pay for two months with online training, when we come back to live training your getting two months for free. And throwing in a free summer camp. The money in that alone makes it all worth it for the parents to stay on. Ask questions all the time. 

Obvious things you should do:

Most of us are very good at inspiring students before and after a test. We are good at powerful words of encouragement. 100% of our students after the test are so pumped up. Use that same principle with the online test. Deliver the same message you would with a live in person test. Give a pre-test speech and a post test speech and offer them words of encouragement and excitement. Now they can’t wait to get back onto the live training. Really use the online platform to offer good words to parents and students. Telling them to thank their parents for giving them the chance to train and use martial arts in all the platforms they can use it in their lives. 

The thing we have to focus on is retaining our students. If you have one hundred students you need to come up with strategies to keep all of those students. If you’re hiding over 60 percent you are doing a great job. Now you need to shoot for 80 students. Much easier to keep students than to create one. Now you are thinking of attracting new students, you have to reach out to students who have cancelled or on hold. We have asked people for their support. What can we do to support you? Some people aren’t going to have the money. So you can offer them a special deal to get the kids back onto training and that helps you retain one more student. There are some clubs who are doing well, who are hitting 70 to 80, some even 90. If that’s you amazing I’d encourage you to help out others on how they can do that. I think that’s critical right now. Trying to retain as many students as possible. Reach out to students to see where they are at. Work something out with them so they can come back. 

Looking for more strategies to mitigate financial loss during Coronavirus?


Go to our Rebuilding From Coronavirus Page to get all the latest business insights from industry experts or check out our stories on the US Stimulus Package to get tips you can use to secure relief for your business. 


We have also been working tirelessly on our own solution to your problems with retention due to shutdown. We agree with Master Tony. Nothing is more important then giving your students metrics to measure their progress. But not just at belt testing time. Learn how training at home with 20/20 Armor can keep your students passion for martial arts going during this difficult time and radically decrease attrition. 

We've also drafted a leader explaining the value to parents that you can pass onto your students. Get more information here on this exciting program to create more connection with your students and avoid online drop off.

ALREADY A 20/20 ARMOR OWNER
We've also prepared an in-depth strategy for how you can use 20/20 Armor for revenue generation during the coronavirus shutdown and provided three essential strategies to help your business succeed during these difficult times.

Have anything we can help you with? Talk to our head of Sales Scott Granger at scott@2020armor.com. He is a martial arts school owner just like you and he'd love to help you make sure that your online strategy succeeds. You can also give him a call at 844-963-2020.

Levelling Up Your Performance With Data Driven Training With Former Canadian Taekwondo Champion Ali Ghafour

On April 4th we held our first live Train At Home stream session with our CEO and former Canadian Taekwondo Champion Master Ali Ghafour in the comfort of his home dojang. You can do these exercises in any room where you have enough space to train. We recommend living rooms and garages if there isn’t a dedicated room in your house.

The key difference between working out with 20/20 Armor and your normal fighting bag or BOB is that you have metrics that allow you to see your progress. You can learn whether your best at the beginning of your work out or after you’ve warmed up. You can learn whether your right arm is stronger than your left. Even Master Ghafour was surprised that his right leg was more powerful than his left leg. Which makes sense. Because our intuition is flawed and our analytic system is based on hard numbers.

In this video, Ali takes you through an easy to follow warm up and a couple of drills centered around measuring his speed and reaction time then a cool down. Once he finished he look at his stats and broke down what they meant to coaches and fighters looking to excel in the competitive world. He also took a look at how with data driven training beginners and regular practioners could use it to elevate their performance.

Want to learn how to level up your game with performance analytics? Submit your email below



A great thing about training with the app is that you can share your progress on social media with your friends and compete to get the highest scores. This adds in a great element of competition to your work out routine and can give you that added push to be your best. Now more than ever we need a reason to stay motivated and it's scientifically proven that seeing regular improvement keeps us focused on our achieving our goals.

Renowned strength and conditioning coach for Olympic Athletes Tim Thackery of Juice Compound Training said "The updates to your product are next level & going to be absolutely essential for data driven training!"

To learn how you can get started training at home with 20/20 Armor go to our dedicated Training At Home page to get all the details.

Applying for an SBA Disaster Relief Loan — What You Need To Know

Everyone has been affected by what’s been happening over the last couple weeks. School owners are having to radically transform their businesses and are wondering if they are going to be able to make it through the Coronavirus pandemic with their business intact. People are worried not only about themselves but also about their employees who rely on them. 

To fight back against the fear, we wanted to provide our customers in the United States with some positive news that could provide some relief for your small business.

We saw an excellent email from MAIA that we wanted to share with you:

“On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll, fixed debts, accounts payable, etc. 

Important things to know:

  • They offer up to $2 million in assistance
  • Interest rate of 3.75%
  • Repayment term is determined on a case-by-case basis based on each borrower’s ability to repay (with a maximum term of 30 years).

The first thing you’ll want to do is to find out if your state is eligible by clicking this link:

https://disasterloan.sba.gov/ela/Declarations

If your school is located in an eligible state, you can download the necessary forms online at the SBA website.  They then allow you to upload those forms directly rather than mailing in: https://disasterloan.sba.gov/ela/ 

I’ve got the forms.  Now What?

There are a lot of forms to fill out, and it’s going to appear quite daunting.  There are some additional resources available for assistance, though.

The SBA has dedicated help available for this process:

  • 1-800-659-2955
  • disastercustomerservice@sba.gov

In addition to the SBA, each state has its own Small Business Development Center (SBDC) that will be able to help businesses in that state with navigating the SBA disaster loan program. 

You can enter your zip code into the search box on the site linked below, and that’ll give you the contact info for the closest branch.

https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/

When you navigate to the website for your branch, you’ll be able to register for counselling.  We surveyed a few of the sites, and in most cases there’s a register, sign up for assistance, register for counselling or some similarly titled button on the home page.  But in some cases, that link is deeper on the site and can usually be found fairly easily. 

If you’re having difficulty registering, you can call the main number for the SBDC in your area, and they’ll be very happy to help get you the correct information.  The sole purpose for the existence of the SBDC is to help small businesses in a large number of capacities, including helping them to apply for assistance such as this.”

MORE INFORMATION COMING:

This Friday, April 3rd at 1PM EST at Facebook.com/2020armor we are hosting a live seminar with Elva Pai Adams ,VP of small business lending for Jefferson Bank in San Antonio TX, who will be discussing how to navigate the SBA Disaster Grants and Loans for martial arts schools. She is a noted financial expert and can provide tips to help you get through this difficult time.

Master Elva Pai Adams is not only a former VP at Wells Fargo, she is an incredibly accomplished martial artist with three decades of experience.  She was an Olympic athlete in Taekwondo, and she was selected as the first female international referee representing the USA for the 2016 Summer Olympics.

Bring your questions for the Q and A afterwards. We will post the live stream on the site after it is over, along with all the most important Bulletpoints from the talk.

LEARN ABOUT PAYCHECK PROTECTION PROGRAM:

The US government is offer a second system for small businesses to get loans due to business uncertainty around Coronavirus. Only this loan is forgivable if you spend it on 4 specific types of business expenses. Learn more by reading our indepth on it coverage here.

For Right Now: Levelling Up Your Students Training

We are offering a great deal for students who want to train at home during this difficult time. With our video scoring chestguards we give students the measurement they need to track their progress and stay dedicated to their martial arts training. These at home training kits give school owners the data they need to push students to do their best and get the most out of their virtual learning classes. Learn more at our Training At Home page.

THINKING OF THE FUTURE?

You have done incredible things over the last two weeks to save your business. You’ve learned how to make great video content that engages your students and you’ve gathered the tools you need to survive. But how do you get out of survival mode and start planning to make the most out of the next six months to a year and come back better than ever?

PREPARING FOR SUCCESS WHEN YOUR SCHOOL REOPENS

When your schools re-opens you are going to need to focus on ways you can Attract more students, Retain the ones you have and Thrive by creating new revenue streams to make up your losses. We got you covered.

Want to know how you can Attract 5x your normal amount of leads at recruiting events? Read about how Master Wong got 50 leads in just a couple hours and earned 30K in new revenue.

Want to dramatically increase your Retention? Learn how Mr. Jonathan Frank got 100% retention of his teen students and won 71 ATA District Championships by training with 20/20 Armor.

Students are going to be hungry for competition when you re-open your dojang. You can run your in house events with 80% less staff, elminiate technical delays and offer a fair judging system that will keep your students and their parents ready to participate in your next event. Learn how Master Helgi ran his best ever tournament with 20/20 Armor.

For more resources to help your school navigate these difficult times go to our Rebuilding From Coronavirus page. We’re here for you and we will get through this together. This too shall pass.

Live Stream With Dave Kovar March 25th

Our CEO Master Ali Ghafour had the great privelege to sit down with Hanshi Dave Kovar, a true legend in the martial industry to have a frank discussion about the industry today and what you can do to serve your community and mitigate financial losses at your school. The conversation was incredibly positive and Dave Kovar gave great tips on what you can do to help your business during this difficult time and how to use this crisis to grow stronger mentally. Watch the whole video above this paragraph.

In addition to being an elite martial artist with black belts in 10 Martial Arts styles, Hanshi Dave Kovar is recognized worldwide as an innovator of best practices for martial arts school operation. He oversees the operation of eight Kovar’s Satori Academy schools and he founded ProMAC, the Professional Martial Arts College.

We encourage you to watch this genuinely uplifting seminar in it’s entirety but we have you covered with bulletpoints below:

5 MINUTE READ

What are you seeing as the tone and mood today: 

-I think it’s interesting. I’m blown away by the innovation that has happened in such a short time. We are trying to get online training up for four years but we didn’t have the time. Now in three days we are up and running. I see so many great ideas and so many people sharing what is working for them. There is a lot of unity in our community.

-I also see a lot of people who have already given up. Who are disillusioned and concerned. Who are paraylsed. There is very little in the world we can control. But we can control where we put our focus. What we focus on can adjust the outcome. 

WHAT SHOULD BE YOUR MAIN FOCUS AS A SCHOOL OWNER?

-Your main focus is to keep your emotional connection with your students. People are using Facebook live and Zoom and they should be. But there’s more you have to do. You think you are having a lot of interaction with your 30% who are on your social channels but you need to make sure you are there with the other 70 percent who aren’t. Start mini private lessons. Make a phone call to all your students. And I mean all of your parents and students. The time you spend right now could save your business.

-First thing checking with your families, perfect world it’s someone calling who has a relationship with them. Letting them know that we have transitioned from a physical school, but we are online now and we are open. Those words are important. You are still open but your online. And your instructors are checking in to make sure that they are able to use the online resources. Guide them through it. Show them what’s available and tell them what will become available in the future.

-When someone wants to quit we ask them to give us a couple weeks on the online before they make that decision. And 9 out of 10 times that works and they give us a chance. Logic and emotion are oil and water. You need to get to them on an emotional level. And you have to show them that in a personal way. We made 3000 calls last week. You should call everyone you can. Emails aren’t enough.” 

ADVICE FOR KEEPING YOUR MIND ON WHAT YOU CAN CONTROL

-This is a time to guard your personal habits and make sure you aren’t being over consumed by the bad stuff in the news right now. Be aware. Don’t be ignorant. But don’t let it take over your mind. Don’t let that control you. If you haven’t already started meditating, you should do that. It helps you be in the moment. Two things give us anxiety, regret for the past and fear of the future. That’s a waste of time. You have to prepare for what you can take action on. 

-Nothing feels better than taking massive action to a worthy goal. Get out of your fear loop. Shoot a video. Interact. Get you moving in the right direction. You want to get to the North Pole and you lose your map. Do you wonder what you are going to do and panic or do you go North and get closer to where you have to be? You get moving. And that’s where it’s at. We don’t know where this is going. Don’t get paraylsed by finding a perfect solution. Doing something right now is better than inaction.  Adjust as you go.

WHAT ARE YOU PROJECTING RIGHT NOW FOR YOUR SCHOOLS?

-We are planning on a 50% adjustment in revenue. We are negotiating with our landlords about rent. Looking at unnecessary expenses. The main thing for us is guarding is my staff’s livelihood. That’s most important to me to protect my hard working fearless team. 

WHAT SHOULD YOU NOT BE DOING RIGHT NOW?

-Some people have gone to the extreme, saying to his whole school that i”m so gutted and I had to shut down and he sends it down to his student body. It’s not the right message. He should have said, “Hey guys we are still open but we are online. Our physical location is closed.” You can’t make it sound like you are shutting your doors completely. If you need support, ask for it in private messages. if you are going out into your clubs with a message you need to wait until you are clearheaded. If you send it while you are angry or sad they’ll be able to see that and they’ll lose confidence in you.

-You can’t withdraw completely. You need to work harder than ever. Try to limit your panic. You may have those moments. Take those breaths and get over it. We all have hard times. That’s life. I’m a fan of making a segment of your day to put a time in to worry. But then move past it in the rest of the day. 

HOW TO FIND GRATITUDE AT A TIME LIKE THIS:

-I was on the last plane out after cancelling some speaking engagements so I could get home while all this was happening. And there are guys checking our temperature before we got on the plane. At point in one of my flights you can see everyone was here for last minute change of plans. There were college students and this one gal lost her phone and she was just melted down. Her friends were trying to comfort her. Her boyfriend went to get it. We think there’s no way he’s going to be able to get it. Right before the flight close he makes it and brings her the phone. She went from fearful, to joyful when he brought it back. It took losing that to make her appreciate it. There is this phrase Amor Fati. Love your life. Love your fate. You have lost some stuff and you can dwell on that. Or you can think about what you still have. Envision losing it now remember what you have. The sun is coming out. Chose to focus on that. So you can be better for the people in your circle. And be proactive in helping them.

HOW COULD WE HAVE PREPARED BETTER FOR THIS?

-Always have six months of savings ready for personal and emergency. The stock market has always gone up for 10-12 years. There is always a downturn. In the mid 2000s it dropped by 50%. The thing we should always be doing is that we count every dime even if we have plenty of dimes. Be wise with our money. Another thing is you can judge a person’s character by how they judge people who are least important to them. If you’re there for the people in your community they will be there for you.  It’s always better to have friends then enemies. Build your community so you can lean on them when you need them.

AN OPPORTUNITY TO GROW STRONGER:  

-Couple years back my wife and I are in San Fransisco. There’s Golden Gate Bridge and the Bay Bridge. We are on the bay bridge waiting. There are 18 gates at the toll station. I hate waiting in line. And it’s taking a while. I meet an attendant who is swaying like she’s listening to jazz music and loving life and she says you have a great day. It completely changed my mindset. It was a reminder to be in the moment. There’s another bridge and the toll booth officer doesn’t look up and if I could visualize her mind she’s thinking I’m wasting my time and my sister is doing better than me at life and it felt the exact opposite. It’s a reminder of the Samurai maxim, be like a weed, and bloom where planted. And you can see the affect of that positive energy that we can give off. Fear is contagious and so is courage. You can’t have courage without fear. True courage isn’t fearlessness it’s overcoming fear. This is a great opportunity for us to become stronger. 

STAY UP TO DATE WITH US

We are going to continue to provide resources for school owners dealing with the impact of the Coronavirus on their small business.

Sign up on our REBUILDING FROM CORONAVIRUS PAGE for regular updates and join our Facebook group to get all the insights from our live streams with experts from the Martial Arts Industry. We are going to do everything we can to help. We are going to get through this together.

For medical advice for United States customers go to the CDC website and for Canadian customers please go here for the latest updates.

Note: Dave Kovar’s tells his stories far better than we’re able to summarize them.

20/20 Armor Releases revolutionary app, changing the reality of martial arts

FOR IMMEDIATE RELEASE:

Jan. 31st, 2020


20/20 Armor, the leader in electronic training gear for martial arts, released their revolutionary “In Game Reality” App today granting the wish of millions of young martial artists and giving them the chance to be a character in their own video game. 

What is “In Game Reality?” 


“In Game Reality” transports martial artists into their very own video game,” says 20/20 Armor CEO Ali Ghafour. “All you need is a 20/20 Armor vest and your mobile phone. The sensors in the vest connect to the app recording every kick, punch and combination. Every video you record gives each player their own avatar, gamertag, fighting stance and victory pose. It’s everything we dreamed of when we were kids playing Street Fighter after Taekwondo practice.”

What does “In Game Reality” mean for the world of martial arts? 


“I bet you don’t know how martial arts is scored,” says Ghafour. “Even people like myself with decades of experience can watch a match and not know the winner. 99% of Karate or Taekwondo matches aren’t even tracked. Professional matches, which make up 1% of the market, have a scoreboard but the audience doesn’t know how the points are arrived at. We created our video game scoring vests so that students and coaches could know their score simply by looking at the health bar.  Instead of a point based system that measures only contact (like existing electronic scoring systems) we created one modelled after a damage based system like in popular video games. With our new “In Game Reality” mobile app we are putting that scoring system into the hands of spectators. With IGR, audiences can follow fights in real time and see how every punch, kick and combination is scored. This is a game changer that will finally make martial arts accessible to a mainstream audience.”

How does it help martial arts school owners double their referrals? 


“IGR (In Game Reality) also gives club owners a massive referral boost,” says Tony Kook, a successful club owner with 4 schools and over 1200 students. “The number one way all club owners get referrals is offering students a discount in membership if they tell someone about their martial art school. Kids don’t like to do that. Their teachers don’t like to constantly ask them to do it. With IGR, kids trip over themselves to show their friends what they do in martial arts and their friends are extremely eager to join. Imagine if every student brought in just their best friend. You’d double the size of your school.”

So Good You Can’t Keep It To Yourself:


Beta testing of the app proved the technology was so exciting that it was difficult to keep secret. Master Aaron Vorpahl, a 20/20 Armor customer, shared the technology when he was being interviewed by Fox News and they immediately ran a segment on it. In the new year, he is expecting to do a demonstration of IGR during the Milwaukee Bucks Half-Time show at center court. 

“You’ve never seen this level of excitement around a tournament ring,” says Master Vorpahl. “Kids see a 20/20 Armor match and they want to join my school so they can be a part of it. It’s getting more kids into martial arts. Kids who were never interested in it before. You want to get people talking about martial arts? Show them this.” 

Supported by The Children of Adi Dassler

20/20 Armor was one of the first companies invited into the elite leAD Sports accelerator. Now they have received their third round of funding and attribute their success to the extensive mentorship they’ve received from this incredible organization.  

Christoph Sonnen, Co-Founder & CEO of leAD Sports, and Partner of ADvantage Sports Tech Fund said he was thrilled about leAD’s investment in 20/20 Armor. 

“The launch of their mobile app is an industry game-changer,” says Sonnen. “Their whole new approach called ‘In-Game Reality’ puts the player inside their very own video game. This technology will impact the lives of the 240 million people that already practice martial arts and millions that are yet to start practicing and will discover the sport because of 20/20 Armor. In addition to their already solid business model,  this opens up massive opportunities with the e-sport industry, as well as a path to creating their own professional sport. The martial arts industry is very eager for 20/20 Armor to realize their vision and make martial arts a mainstream sport like soccer or basketball.” 

For interviews contact

Michael@2020armor.com

About leAD


leAD, the premier sports venture ecosystem, is inspired by Adi Dassler, the founding father of the modern sports industry. leAD works with the most promising early-stage sports tech startups from around the world, aiming to propel their growth through smart investment, premier network access, and expert mentorship. leAD consists of the leAD Sports Accelerator programs, targeting pre-seed startups, the leAD Business Builder, focused on the gap between seed and growth, and the Series A ADvantage Sports Tech Fund.

About 20/20 Armor

20/20 Armor is a sports technology company that develops martial art scoring equipment and software, transforming martial arts into a mainstream professional sport like soccer. The company’s flagship product tracks impacts through a vest that shows the score on the vest itself using scoring from popular video games. Customers include the largest martial art clubs in the world. Founders & investors of 20/20 Armor are former professional martial art athletes. leAD Sports, founded by the family members of Adidas is a major investor. 20/20 Armor’s vision is to be the standard of impact measurement for all martial arts and to create a professional martial art league powered by their technology. 

For more information on the app please go to 2020armor.com/app

20/20 ARMOR ANNOUNCES DISTRIBUTION DEAL WITH AKROSS CANADA

FOR IMMEDIATE RELEASE

NEWS PROVIDED BY 20/20 ARMOR

Jan. 23, 2019, 2:30 ET

20/20 Armor, the leader in electronic training systems for martial arts, announced today that they have signed a contract to make Akross Canada their first official distributor.  Akross Canada was founded by former Taekwondo athletes for Taekwondo athletes and is renowned for the excellence of their products and their high quality customer service.

“20/20 Armor is the most exciting training tool in martial arts in decades,” says Mr. Emin Akhoundov, owner of Akross Canada. “This revolutionary video game scoring vest attracts new students who weren’t interested in martial arts before by using video games as an entry point to the sport. School owners have found it dramatically reduces the number of drop-outs when sparring is introduced because students focus on playing the game rather than worrying about hitting or being hit.  In the classroom it serves as a private instructor giving instant feedback that helps students increase their speed, accuracy, timing and strength. By allowing students to see their progress, it keeps them engaged in their training and dramatically increases school owner’s retention rates. The revenue growth potential of this product is staggering and we can’t wait to give our customers access to this game changing technology. ”

20/20 Armor CEO Ali Ghafour believes that Akross is the perfect distribution partner. Akross and 20/20 Armor have a shared vision of elevating the sport of Taekwondo and providing Canadian athletes with the tools they need to excel. 

“We develop all our products with 5 pillars in mind, they must: be easy to use, relevant to kids today, make school owners money, teach martial arts fundamentals and grow the Taekwondo market worldwide,”  says Ghafour. “Akross shares our mission to grow this sport and move it into the future. We are going to build a strong relationship to ensure our distributor’s customers are well taken care of and deliver leading edge products that make schools and athletes better.” 

About 20/20 ARMOR

20/20 Armor is a sports technology company that develops martial art scoring equipment and software, transforming martial arts into a mainstream professional sport like soccer. The company’s flagship product tracks impacts through a vest that shows the score on the vest itself using scoring from popular video games. Customers include the largest martial art clubs in the world. Founders & investors of 20/20 Armor are former professional martial art athletes. LeAD Sports, founded by the family members of Adidas is a major investor. 20/20 is currently working to help school owners improve their bottom lines with their Martial “A-R-T” framework where they teach how to use their products to A(ttract) new students, R(etain) the ones you have and T(hrive) with new revenue streams. 

20/20 Armor’s vision is to be the standard of impact measurement for all martial arts and to make martial arts a spectator friendly professional sport.

About AKROSS CANADA

AKROSS was founded by a group of Canadian Taekwondo athletes, aiming to provide those in sport with quality products and services at reasonable prices. Akross aim to help teams who compete in Kyurogi and Poomsae, on national and international stages. Our mission is to provide an excellent shopping experience for you every step of the way.

Related Links

https://akross.ca/

2020armor.com/art

Contact:

Ali Ghafour, Founder and CEO

1 (844) 963-2020

contact@2020armor.com

www.facebook.com/2020armor

www.instagram.com/2020armor

www.twitter.com/2020armor

SOURCE 2020 Armor Inc.

Why aren’t all tournaments like this?

Sick of long delays in your in house tournaments where your students have nothing to do and your parents are getting frustrated by wait times? It’s important that your students attend next year and they might not if the experience isn’t fun. Not only that, but tournaments are how you upgrade students from beginners into your competition stream. But aren’t all martial arts tournaments full of delays and technical errors? Is there really an alternative?

Master Helgi discovered that there was a better way with 20/20 Armor.

My students got the same amount of tournament experience from one 20/20 Armor event as they would have gotten if they participated in four traditional tournaments,” says TKD Keflavik Head Coach Master Helgi Rafn Gudmundsson. “That’s not an exaggeration. Have you ever been to a tournament where each kid was in four sparring matches, a poomsae competition and a speed competition all in 45 minutes? We didn’t get one negative piece of feedback about the event. Not one. Our parents and kids can’t wait for us to hold our next event!

How Did He Do It?

The event itself was pretty simple.  

70 color belts paid the Icelandic equivalent of a $25 dollar entrance fee. It took place at Master Gudmundsson’s school TKD Keflavik. They had almost a 100% participation in the tournament with only a few stragglers who were away on their Holiday vacations.  Master Gudmundsson got this extraordinary event participation by following the simple marketing instructions in our Tournament 101 step by step guide. 

Like what you see? Submit your email below to get strategies from industry experts on how to grow your school, raise your retention and thrive with new revenue.



TOURNAMENT SET UP

The tournament was Round Robin. Each student was grouped with four other kids. This group faced off in three competitions. 

First they squared off in a Speed Competition using 20/20 Armor’s Race game mode. In this game they ran eight meters and did one kick and ran back again until they finished the life bar. Then they did a poomsae competition. Finally they would have four sparring matches with the other members of their group. Each round of sparring was for one minute or until a player won. Each match was for the best out of three rounds. 

Since TKD Keflavik had 10+ Video Game Scoring Vests they were able to hold 2-3 matches simultaneously. They needed 80% less staff than at a traditional tournament. All the rings were run by just five black belt judges since the judging is done on the vest itself.  At the end of the three events the judges gave the totals and awards were given to the winners.

Each group took less than 45 minutes. 

It's So Easy To Operate That My 7 Year Old Daughter Can Do It

“The thing school owners need to understand about 20/20 Armor is how easy it is to operate,” says Master Gudmundsson. “My daughter is 7 years old and she is able to run all the games with no trouble. She was explaining how the armor worked to the parents in the audience. Can you imagine a 7 year old explaining Daedo? I have been doing Taekwondo for 20 years and I don’t know how to explain it.” 

Why do you need 20/20 for your tournament?

 “My wife is a retired Taekwondo fighter,” says Master Gudmundsson. “She was doing professional tournaments for years and she’s seen nothing like this. This actually feels professionally organized. And this is a tournament we did in our club. Everything was so easy. There were no technical delays. No waiting.  My wife was like:”why aren’t all tournaments like this?” If you’re a club owner and you want to hold an in house event get 20/20 Armor.” 

Want to use your tournaments to upgrade new students, make more revenue and have a better experience?

Place your order today!

If you have any questions please contact our Head Of Sales Scott Granger at Scott@2020armor.com or start a chat on our website. We are happy to explain all the ways 20/20 Armor can make your students better martial arts and make your school more revenue!

Make sure your students come back after the Holidays

My name is Scott Granger and I’m head of Sales for 20/20 Armor.

I was a school owner for a few years before getting into the martial arts supply business.

It was about this time of the year that the dojang started feeling empty. I had this overwhelming need to populate the mats even though most of my students and their families were still celebrating the holidays.

I also remember that this was a time of the year that hit my school pretty hard. There was always a family or two or three that overspent during the holidays and got themselves in a bind.

While I choose to believe my program wouldn’t be part of their budget cuts, they were paying me close to $100/month for my services. Cutting the TKD classes was a quick bandage solution. And once they quit martial arts it’s hard to bring them back.

You may be experiencing similar thoughts right now. And you are asking yourself, how do I ensure my students come back from break?

To steal from the great Bonnie Raitt, “Let’s give em’ something to talk about!”

Coming back from the holiday break, have a skills competition to get them pumped on training in the new year. Like a tournament. Sparring optional, but not advised. Instead, have stations with 20/20 Armor that provide instant feedback on the great work they are doing at your school.

Try these stations to start:

  • A heartbeat station for stamina
  • A tug of War station where the students can compete against instructors.
  • A Golden point station- First strike is the winner.
  • *Power strike station
  • *Most strikes in 10 seconds competition

There are endless stations you can run. Give out medals to the winners (or any type of award). Or better yet, give out medals and a discount to bring a new student in (nice certificate-so it can be gifted).

Your set up costs and marketing costs should be pretty low. And you immediately give your kids the sense of accomplishment they need to stay invested in their training. You have both retained your students and created a great opportunity for referrals.

Your students will love it. It’s easy to go for families to decide to give up on martial arts during the winter financial pinch when the kids aren’t excited and talking about what they are doing in class. With 20/20 Armor your students won’t stopping talking about what they learned at your school.

If you want advice on how to get the most out of your equipment or to talk about how to get 20/20 Armor into your school send me a message at scott@2020armor.com or open up the chat and start a conversation. Welcome to the year 2020. We are determined to make it the best year for your school ever. Can’t wait to talk to you!