Holding Your Own 2020 Armor Combine Watch Party

Originally Posted: 09/09/2020

Updated: 01/07/2020

It seems like it was only yesterday, but the first ever 2020 Armor Combine aired in September 2020! Hundreds of athletes participated and thousands of spectators watched the live stream. Many of of those that watched it did it through their martial arts clubs, which presents a great opportunity for those of you that are interested in doing so virtually or physically.

The 2020 Armor Combine is the World’s First Data Driven tournament. It climaxes in an eSports broadcast live format, with star-studded commentators from the traditional martial arts and video game world. You can watch a full replay of the first ever 2020 Armor Combine right here on our YouTube channel.

Ahead of the 2nd edition of the 2020 Armor Combine, today we are going to give a step by step guide to running a Watch Party at your school to get maximize students excitement about the event so you can use that momentum to hold your own Combine events at your school and get students ready to compete on the global stage at our next Combine!

Bookmark the live stream for 2020 Armor Combine #2 on our YouTube channel so that you get notified just before we go live!

Why Should You Host Your Own 2020 Armor Combine Watch Party?

The first reason to host a watch party is that we have spent months getting ready for this broadcast and it’s going to be a great time! Your students will get tips from some of the best athletes in the world and get a front row seat for all the excitement as competitors face off for the title of World’s Fastest!

For schools whose students have entered the Combine, your students and school might be featured on the Live Broadcast in front of the whole martial arts world.  Being there means coming together as a community and the chance to win amazing prizes.

For schools that didn’t enter the first Combine this is your chance to get students invested in the next one and enjoy an action-packed hour-long production of martial arts excitement that will inspire them to try harder in class and get them interested in data driven training.

Using The 2020 Armor Combine Watch Party As A Revenue Generation Tool

Many school owners are holding events for the next Combine where they charge their students entrance fees to participate in this world wide event and offer exclusive 2020 Armor Combine related training that they are charging $20-$25 dollars per class for. By keeping your students excited about the tournament you make sure they are invested in the next tournament and the 2020 Armor Combine related events you hold at your school and you can make extra income when you need it most. 

Option 1: Run Your Own 2020 Armor Combine Watch Party In Person:

In person watch parties are an easy and exciting way to get your students psyched for the Combine as long as your local health guidelines permit large gatherings. You can send out invites to all the students who entered the 2020 Armor Combine to gather for the event in person for an hour before 1PM EST.

If you’re doing an in person view we recommend running a class on reaction time using 2020 Armor to get them excited to compete in the next 2020 Armor Combine!

Option 2: Run An Online 2020 Armor Combine Watch Party:

Another option is doing an online event and this way you can send out an email to your entire student body telling them to tune in at 1PM EST. 

Holding a Watch party for the event is as simple as sharing the video when we go live on your school’s Facebook page or group. Your students can join the Watch Party and discuss the stream as you go in the chat.  

To give it an extra interactive element you can set it up so that you can all watch it together in a Zoom class. 

We look forward to seeing you there! Let us know if you have any questions through the chat icon or by sending us an email. We are always here to help.

Bookmark the live stream for 2020 Armor Combine #2 on our YouTube channel so that you get notified just before we go live!

How Training At Home With 20/20 Armor Got Me Back In Fighting Shape

Have you ever taken a long  break from martial arts and wondered if you’d be able to get back into the shape you once were? 

Well 4th Dan David Jue knows you feel. He started taking martial arts when he was five years old at his family dojang and travelled the world competing in ITF competitions. He took a four year break during university and came back to find that getting back to fighting shape meant a huge amount of effort. 

Luckily his family had just received their 20/20 Armor shipment. And with the pandemic he had lots of time to train at home and get back into fighting shape. 

“Training with 20/20 Amor is going to get me back where I was and where I want to be,” says David Jue.  “A lot of people are at home and it’s hard to motivate yourself. It’s easy to get bored by repetition. You don’t have someone to participate with or hold the paddle. It gets boring doing it by yourself. I have been having a lot of fun with my dad. We challenge each other to different 20/20 Armor mobile games. We see who gets the highest score. Who is punching the hardest. That’s been great motivation as well.” 

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How 20/20 Armor Helps Him Train At Home? 

“I have been able to see how I can make my kick respond faster,” says Jue.  “With the reflex game I can see that taking a little step before I kick is slowing down my reaction time. I can see the unnecessary parts of the kick and I can change the way I deliver it. You don’t think it’s slowing, you know it is. Which is really powerful. Then look at the power game. I can see how my kick is connecting.  I can see that I’m not pulling back my foot to get the power. It’s different to have numerical data that says that isn’t a good kick. It just feels like a good kick.You can tell the difference between what feels like a powerful kick and what actually is. You don’t have to just trust in your feelings. That’s new for me and I have been taking martial arts for over almost two decades.”

How 20/20 Armor Makes It More Fun To Train At Home

“The more fun you have while you are training the more likely you are to make the time to train,” says David Jue. “We are so excited to bring it to our students. And push it for our students so they can use it at our school and train at home with it. It’s a work out game. It’s exactly what they need to motivate them to put the time in.”

How 20/20 Armor Makes A Difference at his dojang in this Post Coronavirus reality: 

“I think the situation is not going to be over once shelter in place is over,” says Jue.  “But once these restrictions ease up a little bit I don’t foresee us being able to do sparring for a while. There are so many 20/20 Armor game modes that can be used in tournaments and have them be able to hit something without being in close contact. I think it’s going to be instrumental to our studio for the future. This will be able to give people the ability to strive for something even with this whole social distancing thing going on. It’ll be  generating a lot of money for the club using tournaments. I’m seeing other martial arts groups struggling to find a  way to get new people into their schools. We aren’t going to struggle with that in the same way. Because we can offer kids the chance to compete while social distancing and fill that need that drives so many of us.” 

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Place your order today!

How To Open Safely and Successfully Seminar With Master Tony Kook – May 14, 2020

We went live today on Facebook.com/2020armor for our webinar with Martial Arts Industry Expert Master Tony Kook on how to reopen your School Safely and Successfully. The seminar ran from 2PM EST to 3PM EST. The video for the Live Seminar will be posted above for you to watch in its entirety.

Master Tony Kook discussed best practices for re-opening your school when your local health authorities allow it in your area. He not only provided the baseline precautions everyone in the industry must be taking but also how to take extra precautions that make your school stand out from the crowd. 

Master Kook is a successful school owner with 4 schools and over 1200 students. He is an industry expert with over 30 years experience and a sought after Speaker for the Martial Arts industry specializing in “Small School Success”.

The most important bulletpoints from the discussion will be posted shortly. For now please take a moment to check out our How To Open Your School Safely and Successful guide where we collected best practices from across the industry.

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Most Important Bulletpoints: 5 Minute Read

Master Tony Explains His Own Situation:

We have flattened the curve in Vancouver. Our provincial health authortities has announced on May 19th we can reopen the club. We can go back to some level of normalcy with safety precautions. I have made the decision to reopen Monday, June 1st. We are installing some extra safety precautions and use the 2 week gap to communicate to our students. 

I read the article 20/20 Armor prepared and was loaded with great information. The first thing it mentioned is that you have to communicate the changes to your students and parents. We communicate through mobile apps, through emails, on a regular, weekly if not daily basis. Things about what you are doing. The signage for physical distancing. The classes will be smaller. Use facemasks. Use hand sanitizing stations. The point is that you are communicating with parents and studnets. It has to look visibly different than it did before they left. Going back to the old normal is now negligent . 

HAS TO BE A DIFFERENT FEEL:

The feel has to be different. Students and parents have to feel you have gone the actual steps. It’s not enough to say to wash their hands or stay at home if they are sick.

New protocols need to be implemented. Safety measures must be implemented to keep our students and parents and our staff safe. But Perception is also important. Parents are going to want them to do these programs to have time to themselves. Getting new students is dependant on the optics and public perception of showing its safe. 

A Lesson From An Elderly Lady At Starbucks

Starbucks is taking orders through mobile order or through the window. Three baristas could make the coffee but she only wanted the one in the mask. The elderly woman wanted the person in the mask to make it. It wasn't that it was safer but it felt that way. Some of your parents and students will live with grandparents. You are catering to some students who have members of their family who are at risk. Yes, it might be considered over the top. Lets put ourselves in our parents and students shows. To increase safety measures in our dojang to make people comfortable to come back. Let’s push ourselves to go further than we are being asked to go. 

How Trends At Returning To Public Schools Might Reflect People Return to Martial Arts Schools

Schools are reopening but they are having less than 25% going back to school. If you are a small school operator, you have a 100 students, maybe only 30% will return. Before you are opening you need to show the measures that you are taking. Send video, text messages, show safety is the number one concern. 

Extra Steps:

PROFESSIONAL CLEANERS:

We are using professional cleaners. We are going to have them do a professional spray of the whole facility. Where they kill 100% of bacteria and viruses and spray the whole facility. Its a financial investment and shows we are going the extra step for our parents. To provide them the safety they need. 

UVC FILTERS:

We are doing UVC filters and UVC lights that kills harmful bacteria and viruses. Used afterwards. Because you can’t look at the lights directly.  These are hospital grades. 

Special Glass Partitions:

Ordered lexicon glass, to create 12 stations so that each student will be training in their own glasses off training. They each get their own wave master or kid kick. In between classes all of that will be sprayed and wiped down for the next kids to come in. These are extra measures we are taking to reinsure a successful reopening. 

Ozone Machines:

We have considered ozone machines. We have already ordered it. A lot of professional cleaning companies can offer that service. We call associations and call professional services and see if we can do it together with other schools. Its hospital level grade. It’s a wonderful way to communicate to everyone at the dojang to ensure a safe return. You take video and some pictures and have safety stickers and signage in place. You show them this is how they are preparing when they come back to class. 

No Holding Regular Targets or Paddles:

The majority of our industry has transitioned to zoom. We have been doing it through the TV screeen. They can’t kick a target. There will be no contact between students or instructors. They can only kick the target. They can kick on the spot. They can do self defence drills. We need to be creative. You want to disguise repetition. The reality is that class sizes will be smaller. Class content will be different. You need to come up with a new training template for your class. 

Risk Management

One template is risk management and safety guidelines is revised and modified class content. Punching and kicking you can use music and use the long noodles and instructors can hold it at a safe distance. You can’t hold a hand target and have your students kick it. You may need pool noodles or training equipment that allows you to be further away from each other. 

20/20 Amor is connecting to the kid kicks and doing the optics and improving the class. It’s not just what you did before but doing it better with that level of never before seen interaction. With 20/20 Armor you can actually add to the experience you had before this by providing real analytics for their scores.

How Often Do You Clean:

How often do you clean? We clean everyday. Professional service comes in two times a week. it’s expensive. It’s an investment we are putting in to let everyone feel good about returning. My approach is to communicate in advance this is the limit in class sizes.

Transform smaller classes into scarcity and eagerness: You need to reserve your spots. Which class slots you are going to be using. I think it will be very worthwhile to do a hybrid of live classes and online training to provide for students who aren’t ready to come back to class. One or two classes online and online live. 

Facemasks:

We are implementing the use of Facemasks. We are asking students to wear one. Part of the training policies. If they don’t have one, then we will some on site they can purchase. We have some branded facemarks we have ordered. We ask them to come in socks or Taekwondo shoes to wear. 

Gaps Between Classes:

Even though we are allowed on the 19th. We are opening on the 1st. My locations are larger. We have to limit our class sizes. We are finalizing our schedule next week. So that they are five minutes shorter to allow a gap to control flow of people. 

Going More Than 2 Meters Apart:

If you have 10 people two meters apart that are inside a room it looks crowded. That’s another thing we have to take into an account. Maybe it’s 3 meters apart inside. It comes down to public perception.  

With precautions, we need to go overboard. Nothing is better than keeping people safe. Bad reviews can really sink a business. You need to gain public favor. 

Using Your Online Training As Your Main Form Of Training. Live classes as an upgrade to private lessons.

Are you limiting the number of days people can train with 10-12 students?

If return to class is your main curriculum then we limit to 2 days a week. Monday or Wednesday, or Tuesday and Thursday. Another way you can do it is use your online platform as your main form of training.

Right now your students can do as many zoom classes as they want. Now that you are coming back, and say you are doing semi privates. All the white belts come in, we limit to 2,4,6,10 in class. For the rest of the week do your zoom classes. You can structure it that way. You don’t need permanent time lines. Until we feel safer returning to our old lines. No reason why online couldn’t be your normal and use smaller classes as a supplemental. 

How are you planning to recoup the loss from the new equipment? Are you charging more?

When they come back they return to regular tuition. We had been offering lower prices for just online training. The professional services you scale it back. Thats an expense i can control. Lexion Glass is bullet proof and I can easily resell it. I’m not modifying the sheets, just securing it with duct tape on the corner so they are free standing. When I’m done with those I’ll be able to sell those. I’ll keep the extra equipment. So I can allocate that through our locations. Its an expense we wouldn’t have to incur. I’m asking what will allow students and parents to return.  My hope is that there are waiting lines after we tell them we are limiting class sizes. 

Stagger online and in person classes:

Are they tied together? My plan is to have some of my instructors teach live classes. Go to a modified schedule. Concurrently we will be running a live classes at a separate location. They can do Zoom or the Live class. If they miss the Live they can do the Zoom class. You can do pre-recorded videos or allocated different days or times to have room to keep both types of classes going to suit students needs. Come up with a creative solution that is flexible. 

Summer Camps?

Everyone is thinking July and August and have summer camps. We need to adjust to the new reality.  With 2 meter distance at all times we have to see if its feasible and what modifications we can make to make it successful. Usual Taewkondo is under an hour to safely manage that. How can you do that for 6 hours? Which is a typical summer camp.  

How do you make after school programs work in this way? My tip is to contact local health authorities. A lot of the parents rely on us and we are providing an amazing services that allows families to do what they want to do. What are some safety measures and best practices I can implement to carry out in a safe manner. DO you have resources I can share with my parents? 

Local authorities have been so helpful. Their agenda is keeping people safe. Talk to them to find a way of making us move back to normal. No one has been restrictive or defensive. It’s not what you say. It’s how you say it. It’s this is my program, what resources do you have that can help me do this in a responsible measures. DO you have extra guidelines to keep my students safe? Don’t sit back and rely on the news. Get out there. Network. Make phone calls to ensure a successful return!  

The Black Belt Mindset:

We aren’t in control of what happens to us. We are only in control of how we react. We had our doubts about our yellow belt tests. But they loved it. We have another online test coming up. You learn from each experience. My last piece of advice is a general piece of advice. But truly embrace what’s happening and tackle it like the Black Belt Master and leader we are perceived it to be. Run towards problems and find solutions. We are presented with this big challenge. Embrace it. Look for solutions. We are going to get through this together. Our primary concern is the development of our students through martial arts. This situation isn’t going to stop us. With your support. Thanking the parents for showing the kids indomitable spirit so we can out even stronger through all of it. We are going to teach them the resilience they need to survive situations like this. 

Want more information?

Read our How To Open Your School Safely and Successfully Guide Here.

GUIDE TO RE-OPENING YOUR SCHOOL SAFELY AND SUCCESSFULLY

Shutdown has been hard on martial arts schools across the world– it’s kept us from being able to teach our students in person and caused us to rely on virtual training to cut down attrition. But soon your state or province will begin opening up schools. But there won’t be a return to the old normal for a long time. You can still thrive in the new normal if you take proper precautions to allay fears around training at your school and transmission of COVID 19.  

The keys to doing this are preparation, communication and follow through. 

20/20 Armor has prepared this guide by collecting resources from leaders in the industry and consulting school owners preparing their plans to get up and running. In it you’ll find tips that will help establish the trust parents will need to let their students train in your martial arts school and provide strategies for moving your school into the future.

Let’s get started!

First Steps: Communication Plan

It’s up to your local government when you’ll be able to open. But that messaging can change very rapidly. So you need a good communications plan in place that can be used at a moment’s notice. You have to communicate your plan and safety measures to your instructors, students and their parents to make sure that everyone feels safe to return to your school.  You should start working on this plan right away. 

Once you have your plan organize a video call with each student and their parents before you reopen to make them aware of the procedures that are in place and their parts to play in them. This both makes them more likely to follow and assures families that you are actively working to keep them safe. 

Be clear with what you’re doing, how you’re meeting the challenges and what you expect from your students and parents going forward to minimize risk. 

Next Steps: You Have An Opening Date, What Next? 

  1. Communicate Your Plan: You know your opening date. Put out those communications to your staff, parents and students. They need to be clear on the procedures so they can follow them. Use every means at your disposal to get the word out: phone calls, text messages, Facebook group posts, emails, etc.
  2. Create a temporary schedule: Make it clear that your online classes are going to continue for the near future and that your classes at your school will be smaller to meet your local safety guidelines. Your students need to be spaced apart and no more than 10 students per class. (More information will follow concerning scheduling and what needs to change for the new normal.)
  3. Get the Necessary Cleaning And Safety Supplies: Be prepared to take temperatures before people enter the building and provide masks and gloves to the people who need them. (More details to follow). 
  4. Set up a Time To Teach Your Instructors And Staff the right procedures before you open your doors. Your staff needs to know you have their best interests at heart and that you are going to make sure they are safe at your studio. 

Class Scheduling: 

The biggest switch to your class structure will be the size of your classes. You’ll need to keep them much smaller to meet safety protocols.  Aim for no more than ten students at a time (or what you’re allowed within your phase protocol for the area.) So if you had thirty students  in a class you are going to need to have 3 live classes instead of one. 

 If you had multiple classes scheduled with them in a week, you are going to want to split this into virtual training and in class training. Because you’ll have to have more smaller classes to meet the demand but there won’t be enough time in the day to do all of your classes in person under these circumstances.

It’s important that students who are comfortable with returning get at least one live training session per week. Think of it like your Zoom Private lessons, a way of deepening personal connection. To keep your classes as large as they can be under the circumstances considering limiting parent attendance of your classes. 

Some parents and students will still not feel comfortable attending in person classes for a while.

That’s okay.

Continue to provide virtual training as long as necessary. You can even use virtual training as a way to continuously allow your students to train online in the future. But what’s important is that you reached out to those families with a phone call. Telling them what you’re doing and figure out what the best time is for them to come in and do their live classes. This personal attention will pay off in your retention and provide opportunity for new students to try the class out without coming to the physical location

Remember the level of personal attention = retention.

In Class Adjustments: 

  1. Space out markers or dots on the mats 6 feet apart to clearly mark where students should stand.
  2. Start classes earlier in the day to fit in more time for more classes.
  3. If you have larger number of students then consider shortening classes to 30 minutes from 1 Hour long so that instructors don’t get burnt out by increased number of classes.
  4. Build a space between your classes to allow one class to have and proper disinfection before the next class arrives. 

The more thought out your plan the more students are likely to come in and train at your school. 

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THE SUPPLIES YOU NEED: 

It is of the utmost importance that you have the supplies you need to keep your school safe. In this part of the document we are going to go into what you’re likely to need for supplies.  Remember these are suggestions current to what is happening as of: May 6th, 2020. These may change.

Here are some items you need to keep in stock:

  • □  Mask – disposable surgical mask
  • □  Nitrile gloves
  • □  Infrared thermometer
  • □  Disinfectant spray – 10% bleach solution made fresh daily or a hospital-grade disinfectant
  • □  Spray bottles – 1-liter plastic spray bottles
  • □  Hand sanitizer dispenser floor stand
  • □  Hand sanitizer refills
  • □  Hand soap
  • □  Paper towels

DISINFECTANT SUPPLIES

  • □  Confirm you have an adequate supply of soap, disinfection spray, hand gel, paper towels and tissue.
  • □  Schools should keep a minimum quantity of 30-day supply of disinfectant supplies.

PPE (Personal Protection Equipment)

  • □  Confirm stock of face masks and gloves on-site and on-order with proper lead time.
  • □  Schools should keep a minimum quantity of 30-day supply of PPE.


MASKS

  • □  Require all parents/siblings inside building to wear masks.
  • □  Require all non-teaching staff to wear masks.

GLOVES

□ The top priority is always protecting people. Based on CDC findings, the company does not require or recommend that employees wear gloves except for those performing disinfection of common surfaces. However, the company should provide gloves if mandated by local laws.

PRE-OPENING DISINFECTION MEASURES

According to the CDC website, “If it has been more than 7 days since a person with suspected/confirmed COVID-19 visited or used the facility, additional cleaning and disinfection is not necessary.”
However, you may wish to go to the extra measure of disinfecting your school in order to put students’/parents’ minds at ease before restarting classes. If this is the case, here are some points to pay attention to:
□ All surfaces (benches, chairs, countertops, etc.)

 □ All equipment/gear
□ Bathrooms/locker rooms
□ Replace HVAC air filters

DAILY DISINFECTION 

In order to help mitigate virus transmission, you and your employees will need to be diligent on regular routine disinfecting protocols using hospital-grade disinfectant or fresh 10% bleach solution as appropriate.

This protocol should be conducted at least at the end of every class with the exception of wiping down general objects such as doors, handles, faucets, sinks, and bathrooms which should be done a minimum of 4 times per day. 

During this routine, be sure to wipe down all seating areas, locker rooms, countertops, equipment/gear, etc. For electronics (tablets, keyboards, phones, etc.), follow the manufacturer’s instructions for cleaning and disinfecting products.

Employees performing these routine disinfection measures should be wearing PPE in the form of nitrile gloves. Along with that, proper training for safe glove removal/disposal will be needed. 

SOCIAL DISTANCING PROTOCOL

Social distancing is a simple yet very effective mechanism to prevent potential infection that relies on simple distance to avoid infection. In practice, this means:

  • □  Staying 6’ away from others as a normal practice
  • □  Eliminating contact with others, such as handshakes or embracing
  • □  Avoiding touching surfaces touched by others, to the extent feasible
  • □  Avoiding anyone who appears to be sick or who is coughing or sneezing

To help facilitate social distancing, it’s recommended to place signage/markers in your seating area to help parents to maintain the 6’ distance while observing classes.You may also ask parents not to attend classes during this time. 

SOCIAL DISTANCE DURING CLASS CHANGES


Class changes must be managed thoughtfully to reduce infection risk and to leverage the opportunity they present to ensure optimal disinfection of the school. Classes should be separated by enough of a gap in time to allow for one class to leave and for employees to perform disinfection protocol before the next class begins to arrive.

Helpful Tips to Communicate to Parents & Students:

□  Avoid gathering when entering and exiting the school.

□  Encourage students to stay in their car if they have arrived early until the previous class has exited.

□  Ensure 3’ to 6’ space between each person while entering the school or waiting to check in.

□  Do not touch your face before you have had a chance to wash or disinfect your hands after entering.

TRAIN YOUR STAFF, STUDENTS AND PARENTS: 

Part of your pre-opening plan is to be sure that all staff, students, and parents are trained on the new procedures that apply to them. Safety protocols are only as good as the information provided on them.  

For staff, it’s imperative they know exactly what the daily protocol is and who’s responsible for which tasks during the day. The last thing you want is for the door handles to not get wiped down because it wasn’t assigned to anyone. Be diligent and specific when assigning tasks. They need to be as aware of these protocols as they are of what they are going to be training the kids in class. Your business depends on insuring the safety of your students. 

Staff should also know ALL of the protocols concerning students and parents and should be encouraged to help enforce them, for example — kindly reminding friends grouped too closely together upon entering of the social distancing rule or encouraging parents to stay outside the building when dropping off their kids.

It takes a great communication strategy, careful preparation and great follow through to make this work. But it’s worth it because you are doing the work you love and helping children grow into responsible adults prepared for the future in challenging times. 

But no matter what you do there will be a level of risk. Keep up to date with your local guidelines as they will change regularly and you'll need to be compliant with them. In this document we are providing frameworks and areas to focus on but there is of course much we can't know about the future.

Good luck and can’t wait to see our amazing community come back stronger than ever! 

Want to regain the students you've lost during Coronavirus.

Check out our step by step guide to bringing them back to your school.

Virtual Belt Testing Webinar with Master Tony Kook (April 8th)

We all know how crucial belt testing is to your students and your business. Students need to know they are progressing in their training or your retention will drop drastically. But how do you do belt testing virtually?

We hosted an incredible Live Seminar with Industry Expert Master Tony Kook streaming at April 8th, 7PM EST. Master Kook is a successful school owner with 4 schools and over 1200 students. He is an industry expert with over 30 years experience and a sought after Speaker for the Martial Arts industry specializing in “Small School Success”. You can see the whole live stream in the video above. The most important point is that you should be doing virtual testing. Without it your students won’t be getting the feeling of making progress that they need and you’ll lose out on retention.

Don’t have time to watch the whole seminar? Don’t worry we got you covered. Below we have a summary of all the most important points from the talk. But we highly recommend you watch the entire stream to get Master Tony Kook’s masterful wording. Because it’s not just what you say, but how you say it. We’d like to offer a sincere thank you to Master Tony Kook for gifting us his wisdom on this crucial topic.

Bulletpoints: 6 Minute Read

Pre Talk: A Look At Our Industry

Talking to a lot of club owners. Everyone is closed down but its amazing to see the creativity in a lot of club owners are doing. A lot of people are using Zoom. A lot of club owners are really making use of the online classes and doing more creative things. We are going to be adding story time with the Master as part of our online curriculum. And mat chats. Some schools are bringing in other Masters from across the country to teach a class. Some instructors are adding in their natural talents like singing and dancing. Students are looking forward to their ability to connect. It’s the highlight of their day.

Virtual Belt Testing: 

Why is it important to do virtual testing

It’s paramount for our retention right now.

What are the keys to retention:

1) students have to fun, 2) it’s about building relationships and having a sense of progress. Online helps us stay connected and lets our students know we are thinking of them. We also want them not to feel stale and that they can be progressing while they are at home.

If you are not open till June 1st what are you going to do with those students waiting for a belt test. Some of those kids haven’t had one for more than two or three months already. You can’t make them wait. You need to reconsider from a retention stand point because its very important. 

Belt Test Scenarios:

We hashed out three different scenarios. We will do white belts, green belts, brown belts all the way up.  You need to do a minumum amount of classes before you are qualified and you know your curriculum you qualify for tests. We are tracking attendance at our online classes. Breaking it down into groups of 10. Ten people test with the instructor. We run through the whole curriculum, they show us their basic movements, all their kicks, all their poomse, all their philosophy then there is a physical portion like push ups.  The only thing that will be difficult online is board breaking.

Challenges of Online Boardbreaking:

We struggled back and forth on the board breaking from a risk management angle. If the parent holds it incorrectly and they don’t break it, and the kids hurt themselves that will be negative. So what we decided to do for all the kids who are testing, we are mailing them the board with the belt and make a memento of this. We will mail the package to them and while we are doing the test we make the board breaking optional. We will ask the parent if they give their permission to board break. If not we do it when they come back. We do a nice ceremony for everyone when they pass. Make it feel special. 

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Testing Fees: Do I charge the full price?

We are charging full testing fees. The reason for that is I anticipated we would be closed for two to three months. I took the initiative to reduce tuition by 50%. We made it accessible to everyone. We have families who have 2 or 3 students training that’s a lot of money. We charge per household. If you have a brother or sister you are only paying one flat fee per family. We make it financially accessible to everyone. We want to retain as many students as possible during this time. Because we are giving them a substantial tuition discount, we are giving it as the full price of our belt testing. We don’t want to devalue the process. There is a perceived value and we don’t want to set up a precedent if we have another shut down. So we are doing full testing fees. We do everything we do in a real test.  But we do it at home through video. 

You can custom make your own testing procedure to make it intimate and valuable to your students. For smaller clubs you might want to do online privates. If you divide 40 by 20 or 30. minutes of private tests. That’s one week of testing. If you are a medium sized category they’ve tasked their instructors to do the youth, their senior instructors to do the youth intermediate, we do the teens and adults. 

Pre-recorded Tests:

Whatever your testing requirements are you have your students do a short video, where they go through it all and you can grade them on it, is another option. The thing I like about the prerecorded is you give them the format it’s like homework. You get all the time in the world and then you can submit the polished product. You give your students the chance to redo their kicks. I know a lot of club owners who are doing it. 

I know some club owners who are doing a combination. They are doing a video where they do a, b and c of their qualification actions. Then in the group testing everyone does d.  

Distribution of Boards and Belts:

You can schedule the pick up time with different parents so there is proper social distancing for picking up the belts and boards. If you have a small school you can take the initiative and go drop off the boards at your students house. We are going to be using Fedex overnight delivery because we are a larger school. 

Virtual Belt: An interim Step Some School Owners Are Taking

You earn a virtual belt, but when you come back we do an in person belt ceremony. Which encourages your students to come back for the real deal at their dojang. 

Not currently doing any Blackbelt testing. We are going week by week and our plans change. Currently we have made the decision to postpone our Black Belt testing. We have let all our students know that we have postponed the Blackbelt tests until the summer.  Since its such an important ceremony we want to give them the best experience. We are offering special blackkbelt classes in our online schedule but we want to provide the best experience to our students. Because they'll remember getting their Blackbelts for the rest of their lives.  

You need to maintain your connection with your students. What I am doing is not the only way to do it. I hope by the end of this we give club owners some extra ideas that can be catered to their needs. 

Different Schools, Different Belt Testing:

This will be different based on your small, medium and large schools. 

Last week I was on a group call with the most successful club owners in the US. Anywhere from 1000-3000 students. Some said their testing fees would remain the some. Some Masters they aren’t charging anything because testing is free and their main concern was retention. Some said they would do a nominal fee. Even the most successful club owners are taking different approaches. The main goal is to keep students going and progressing. 

WHAT NOT TO DO: Live One on One Testing, Not Doing Testing

I know of some club owners that are trying to do live one on ones. You are putting your student at risk. Your putting yourself at risk. Your risking damaging your own reputation. You can’t be meeting people during this time. Another clear no no is that we have anticipate we are going to go into July or into September and not doing belt testing. I think that’s a clear no no. If you have students who haven’t tested in three months, that another theree months. You have to do something. You can even give it as a virtual pre test. Creative ideas are coming up. Online training is going very well. But if you are just doing the same thing over and over again the novelty is going to wear off and attrition is going to skyrocket. 

After three or four weeks kids are going to go and find stuff on Youtube if you aren't giving them the interaction they need. If you are keeping it curriculum specific, now you are giving them incentive to practice on their own. Not just doing the live training. You are keeping them engaged. If you are not doing online testing that would be a no no. 

What you can’t do on just Youtube is the direct one on one. With Peloton they are successful because they are providing them with metrics. They have live and pre-recorded.  They will urge to push harder. That’s why they are so successful.  Progress is being measured as well. Which is what testing is. 

Communicate your plan to your parents. Even just communicate that you are working on a plan for testing. 

The more club owners communicate with their parents, the more likely they are to come back to you. Because you maintained the relationship. There is no such thing as overcommunication. 

PARENT INVOLVEMENT DURING THE TESTING

Part of my friend's testing program is a parent evaluation. Has your son or daughter been showing the principles of Taekwondo at home? Have they been up to date with school work and they submit that with their testing application? This makes them responsible for their behavior at home. He has the parents complete that part and before each belt tests they need to obtain stripes before they can test. Once they get their virtual stripes they can do their test. When they pass, he’ll arrange a time for parents to pick up the belts. 

We are inviting our parents to the live (online) test. Asking parents to help them tie the belt. If they are adults, have their spouses do it. Make it fun. 

Some schools are letting people borrow the 20/20 Armor vest, they get their kids to measure their power on the vest. Basic reaction for reaction, power and a stamina one. 

You Can Learn From Everyone:

I hope people take away from this because of the whole idea of virtual testing. It’s not something to be worried about it. Don’t think of quality control. This is a once in a life time opportunity for many people. For many people it’s the first time doing it and it’s going to be fun. I want people to walk away thinking I can do this. The important thing is you put together a plan and execute. I’m continuously learning about it everyday. I’m learning something new everyday. I see what people are doing at other schools and think I could implement it in my clubs. If you have questions or ideas please post it on the 20/20 Facebook group and we'll get back to you. Lets have a dialogue. We are all here for each other so we have this industry when we come back. 

Deeper Insight On Promotions:

Each of our belts we don’t wing it. Students come to promotion tests knowing exactly what is expected of them. Maybe you are a club that doesn’t have that, is you could announce when you are doing, you say white to greenbelt these are the requirements. You tell them what it’s going to be in a simple format. Nothing different. The only difference is that we are doing it through TV online platform with option to board breaking. 

Do You Fail Students During Online Testing:

We do fail. We praise what they can do. We know that with a little more practice we know that you will be able to do it. We look forward to pass you. Because I know that you aren’t the type of person who would want to accept an award when you hadn’t earned it. You don’t cut them down. You offer them good words of encouragement. Thats what we do with in person live testing. We try to get them as prepared as possible and many tests everyone passes. 

It’s going to be awkward failing kids on a virtual test but you want to prepare them for the test so they can accomplish their goals. Make it clear you believe in them and are proud of them for doing as well as they did. Then offer to reschedule the test.  

How Do You Address Sparring?

You obviously can't do real sparring. You get students to do their kicking combinations. Each class has kicking combination they are responsible for. When we do sparring they do that against eachother. So what you can do here, is you could add in an imaginary opponent. I want to see good footwork, good focus, good speed. It’s like non contact sparring. It’s like step sparring. Obviously there is no real contact with no other person.  

You can also make sparring requirement as a final element when you return.  Then after that you get your blue belt. Especially if you are a spar heavy school. It gives them motivation to stay. You are keeping them engaged. I can’t stress that enough. You can’t just send someone online tools. You need some form of interactive platform. You need to give them progress reports. They need to get feedback. 

Pay It Forward Retention Strategy:

Someone told me that they were doing something called paying it forward. If you pay for two months with online training, when we come back to live training your getting two months for free. And throwing in a free summer camp. The money in that alone makes it all worth it for the parents to stay on. Ask questions all the time. 

Obvious things you should do:

Most of us are very good at inspiring students before and after a test. We are good at powerful words of encouragement. 100% of our students after the test are so pumped up. Use that same principle with the online test. Deliver the same message you would with a live in person test. Give a pre-test speech and a post test speech and offer them words of encouragement and excitement. Now they can’t wait to get back onto the live training. Really use the online platform to offer good words to parents and students. Telling them to thank their parents for giving them the chance to train and use martial arts in all the platforms they can use it in their lives. 

The thing we have to focus on is retaining our students. If you have one hundred students you need to come up with strategies to keep all of those students. If you’re hiding over 60 percent you are doing a great job. Now you need to shoot for 80 students. Much easier to keep students than to create one. Now you are thinking of attracting new students, you have to reach out to students who have cancelled or on hold. We have asked people for their support. What can we do to support you? Some people aren’t going to have the money. So you can offer them a special deal to get the kids back onto training and that helps you retain one more student. There are some clubs who are doing well, who are hitting 70 to 80, some even 90. If that’s you amazing I’d encourage you to help out others on how they can do that. I think that’s critical right now. Trying to retain as many students as possible. Reach out to students to see where they are at. Work something out with them so they can come back. 

Looking for more strategies to mitigate financial loss during Coronavirus?


Go to our Rebuilding From Coronavirus Page to get all the latest business insights from industry experts or check out our stories on the US Stimulus Package to get tips you can use to secure relief for your business. 


We have also been working tirelessly on our own solution to your problems with retention due to shutdown. We agree with Master Tony. Nothing is more important then giving your students metrics to measure their progress. But not just at belt testing time. Learn how training at home with 20/20 Armor can keep your students passion for martial arts going during this difficult time and radically decrease attrition. 

We've also drafted a leader explaining the value to parents that you can pass onto your students. Get more information here on this exciting program to create more connection with your students and avoid online drop off.

ALREADY A 20/20 ARMOR OWNER
We've also prepared an in-depth strategy for how you can use 20/20 Armor for revenue generation during the coronavirus shutdown and provided three essential strategies to help your business succeed during these difficult times.

Have anything we can help you with? Talk to our head of Sales Scott Granger at scott@2020armor.com. He is a martial arts school owner just like you and he'd love to help you make sure that your online strategy succeeds. You can also give him a call at 844-963-2020.

How To Survive a Long Shutdown By Connecting Through At Home Training

You have done an amazing job getting your virtual classes off the ground. But there’s a problem. Most online exercise classes experience huge drop out rates after 30 days. Why? Because students aren’t able to measure how much they have improved and they lose interest. This is why products like Peloton are such a huge success. They not only provide workouts you can do at home but they measure your progress over time.

20/20 Armor can provide the measurement you need to keep your students dedicated to their training while they are away from the dojang so that when you reopen they come back.

Our video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  Your student can measure their progress on their techniques in core martial art fundamentals like power, stamina, timing and reaction. Once they measure these, they can share the results with you and you can give them tips on ways they can improve. Using this product your student will be able to accurately track their progress and set goals over the next weeks and months and continue to stay motivated in their martial arts practice. 

But why would I give my parents something else to buy? 

There are families who are going to leave our schools for totally understandable financial reasons and we can’t stop that. There are strategies for deferring payments that might help you keep down attrition.

There are also a lot of people who are still working who have their expenses reduced and have more disposable income. They are not paying for gas, not paying for daycare, or going out for food.  They are looking to keep their kids more engaged in their martial arts program because they want them to be focused, confident and setting daily goals and achieving while they are out of school. 


What do I do? 

  • If you have any questions reach out to our head of Sales Scott Granger and we can set up a call. Email at Scott@2020armor.com or call at his phone number Office: 844-963-2020 Cell: 405-928-0535 .  
  • If you’re ready to go copy and paste the email below to your parents. We wrote it from your perspective as a club owner, so all you have to do is send it or tweak to match your preferred tone.  The parents will then just buy the product directly from us and we will handle the fulfillment from there.
  • We also created training videos for them to follow whether they are beginner, intermediate or advanced.  We will continue to add videos throughout the upcoming weeks. 

Want tips on how to grow your school and increase retention from industry experts? Submit your info below



Email for Club Owners To Give To Parents

Subject: A New Way To Engage Your Kids With Martial Arts

We are always looking for the best training for you and your family.

We are so grateful for the positive reaction we have gotten from our students to our virtual training program. We want to make sure that your children are continuing to improve their skills while they are away from the dojang and to give them something to do in between our pre-recorded classes and the live streams we are holding. We have done some research and found a great tool for your child that can expand their martial arts training.

The product is 20/20 Armor, and it is a vest that you can wear, hold or put on a punching bag.  This video game scoring vest offers instant feedback on technique, and was developed by world renowned martial artists.  They created online videos to follow as well and your child can measure their progress on their techniques in core martial art attributes like power, stamina, timing and reaction. Once you measure these, share the results with us and we will give you tips on ways your child can improve. Your child can also share their results on social media and compete against their friends. It’s a great way to stay connected to their community and keep them physically and mentally healthy during these difficult times. 

20/20 Armor are currently offering a special deal to make sure that you are satisfied. You can order a single unit for $599 + $50 shipping (USD).  The cost will be broken up over 2 payments.  

The first payment will be $399.  There will be a second payment of $250 USD the month after.  If you do not want to keep the gear, you can return it for a refund within 90 days of purchase as long as there isn’t significant damage. Thanks for your attention.  

Want more information on how we can help children grow their self confidence and discipline with at home training? Go to 2020armor.com/trainathome


US Stimulus Package For Club Owners

At 1pm EST on April 16th we went live with Master Elva Pai Adams for Walk Through of the US Stimulus Package Part#2 at Facebook.com/2020armor!

The seminar discussed the latest developments in the US Stimulus package and what school owners need to be aware of when filling out their applications. She also revealed that the PPP has been capped (all the money has been tapped out) but she expected that Congress would be offering more money soon. She has also shared the latest information on rule changes for applications.  

Elva Pai Adams is the VP of small business lending for Jefferson Bank in San Antonio TX. Adams brings 23 years of commercial banking experience and was the past recipient of SABJ 40 under 40 as well as Financial Service Champion of the year awarded by US Small Business Administration. Master Adams runs her own martial arts school and knows what you’re going through. She has been incredibly generous with her time to keep her community informed.

Master Elva Pai Adams wanted to make sure everyone had access to these documents which detail the latest rule changes that came out yesterday and frequently asked questions regarding the Paycheck Protection Program:

PPP Interim Final Rule Additional Eligibility Requirements For Certain Pledges Of Loans:

PPP: Frequently Asked Questions

Like what you see? Get more tips from industry leaders to grow your school. Submit your email below.



A CAUTION:

While we did document the most important insights from the conversation it's best to watch the whole seminar rather than relying on our summary. Financial decisions should be made working directly with your accountant for your best chance of making the most out of the US Stimulus Programs.

MOST IMPORTANT BULLETPOINTS: Five minute read

LATEST NEWS ON THE PPP:

The Funding for the PPP program has tapped out right now. The program is completely gone. Can’t submit more applications now. Congress is working on putting more funds back in. So that we can continue to process. This was only four days into Sole Proprietors being able to apply. So Master Adams believes it likely more money will be coming down the pipe.  

Yesterday the SBA and the US Treasury Department published a new rule for the PPP program and added more questions and answers to their list included in the link above. What changes is that it makes it more clear on how the calculation on PPP will be for sole employee or Sole Proprieter. 

For those whose application is in process, they are not going to be kicking back your application to you until further guidance has been offered. 

PPP opened April 3rd and by April 16th it was tapped out. It went by really fast. SBA doesn’t allow electronic uploads. Because with this program we can’t do online upload. Everything has to be done manually. Everything has to be manually input. That’s why there is a big backlog. 

HOW CAN THE PPP BE FORGIVEN:

75% for PPP has to be spent on payroll to be forgiven. The forgivable is about the calculation of the employees you had before and after COVID. Talk to your account or CPA for the details.

Before the government asks the lender system to close and fund the PPP. Once it has been approved by the SBA. If you get a notification from the lender you will know within ten days whether you got it or not. The forgiveness clock, begins when you are funded. During the 8 week you have to know how to use this fund to get it forgiven. At least 75% has to be used for the payroll. 

TIPS FOR KEEPING TRACK OF PPP LOAN SPENDING:

Heard a lot of recommendations from CPAs, that you establish a separate checking account to keep track of the fund and how you use it. Eventually the lender will ask for your registered payroll. You will need bank statements and cancelled pay checks to show how you used the fund. You have to be super organized. With a spreadsheet to track how you use it. 

HAS MONEY RUN OUT FOR EIDL?

The funding for PPP has capped. Do not know if that includes EIDL as well. 

If you haven’t done 2019 taxes, you need to prepare a schedule C and get that information ready. The bank will use a draft based on profit and loss statement. Not that you have to file 2019 tax return but it does make it easier. 

The 10,000 forgiveable is under EIDL. Separate from PPP. The EIDL originally was set up for up to %10,000 to forgive. The maximum loan amount is 2,000,000 with maximum amortization of 30 years. Seems to me right now, that government will cap that program to 15,000 but first 10,000 will be forgiven. It’s based on how many employees you put on your application. Master Adams put 5 employees and got 5,000 dollars. Master Nam submitted 9 and got 9,000. So advance is based on employee numbers.  

EIDL can be used for rent, lease, utility or payroll. I can’t use it for refinance. If I use any of those categories it can be forgiven. But it’s not focused on payroll like PPP. And that’s assuming if you didn’t apply for PPP. 

Let’s assume you have EIDL and you have PPP. A lot of people apply for PPP before EIDL was advanced. You have to figure out what you are going to use from different programs. Use EIDL for non payroll. So you can dedicate your loan amount from PPP to payroll. That means you can get forgiveness for EIDL and PPP. If you use EIDL for your payroll, you have to use PPP to refinance your EIDL. You can’t use these loans for the same purpose. 

Question about average pay roll:

To come up with maximum loan amount you can only use payroll from last 12 months.  

How Long Until You Know If You Got EIDL?

When you first applied you will get anapplication confirmation number on your screen. I applied March 27th. Got the money on April 15th. They are running 2 weeks behind. If you have an application number you should be able to get something. 

EIDL AMOUNT: Number of employees x 1000 dollars seems to be what is coming back for EIDL from Master Adams direct experience. Example 5 employees = $5000.

Most banks are only accepting applications from existing customers. Some banks are putting out a lot of resources. Rest assured we are trying to run against the time.

MORE FUNDING FROM CDLF?

I have heard more funding will go to CDLF, think congress is putting more money into that. That's Community Development Financial Institutions. They have money available. They have a disaster fund.   

CAN I APPLY FOR UNEMPLOYMENT?

If you are a W2 employee, you can apply for unemployment insurance. If you have a W2 you can apply. If you are a 1099 you have to go through PPP program. That’s why sole proprietors and self employed workers can apply to the PPP. 

HOW DO I GET MY LOANS FORGIVEN?

In order to have forgiveness you need to be organized and provide good documntation for PPP and EIDL. You need to only spend the money on what they tell you they'll forgive.

In my opinion with most school owners if you have one location, the biggest expenses are rent. My rent is almost $7000 dollars. That exceeds my payroll. That’s why PPP is not good for me. That’s why I used the EIDL loan. I was hoping the loan would be higher. Now I have to have a plan B. Now what's the other part? I have to look for disaster loans that offer better interest and better maturity. 

WHAT DOES BETTER MATURITY MEAN?

It means the terms for paying them back are longer. PPP is 2 year. EIDL is maximum 30. Talk to your banks about refinancing your loans for longer maturity. At PPP loan for a 10,000 dollar non forgiveable portion loan, the payment is 560 dollars per month. Will your businesss be generating enough resources to pay for the unforgiven portion when you are up and running? That’s ontop of all of your other expenses. Then you have to ask your bank to refinance that to a longer maturity. Longer maturity gives you breathing room for repayment. There is a huge difference between paying back in 2 years, in 5 years or 10. You have to calculate what’s best for you dependent on your financial position. 

CAN I USE MY 401K?

If you do have a 401K there is discussion that they can forgive the 10% fee for withdrawing from it. That is a good source of income to tap into. You don't want to put loans on top of loans.

BEST ADVICE FOR USING EIDL AND PPP IN CONJUNCTION?

Use EIDL for rent and utility. Use PPP for payroll. That way you make sure both are forgiven. 

Master Elva Pai Adams was generous enough to give us her time. She told us that she'll be back to talk to our community when every major changes come down to the Stimulus Programs. We can't thank you enough for all of your amazing work on behalf of our community.

On Thursday, April 9th we had an incredible live seminar with Elva Pai Adams ,VP of small business lending for Jefferson Bank in San Antonio TX, who will be discussing how to navigate the US Stimulus Package for martial arts schools. The whole of the live seminar linked above. We highly recommend watching the entire live stream yourself. We will be providing bulletpoints but mention that we aren't the financial experts and you're going to want to listen specifically to Master Elva Pai Adams as she explains the intricacies of these loan applications.

Elva Pai Adams is a noted financial expert and can provide tips to help you get through this difficult time. She has 23 years in small business banking and has worked for some of the largest companies in the world. Master Elva Pai Adams is not only a former VP at Wells Fargo, she is an incredibly accomplished martial artist with three decades of experience.  She was an Olympic athlete in Taekwondo, and she was selected as the first female international referee representing the USA for the 2016 Summer Olympics. She is also a school owner so understands your concerns in the realest possible way.

The most essential quick bite of information is that you need to get a checklist specifically from your lender of what you'll need to submit before you do. There will be huge line ups for submitting these forms and you don't want to make a mistake.

An important thing to know is that Master Elva Pai Adams has generously agreed to come back next week at the same time and address the latest developments that are happening with the US Stimulus Program. Because this situation is constantly changing. So Thursday, April 16th, 1PM EST we will be hosting another live stream that give you the latest information you need to know including developing details about K1s and Sole Propertiers as they become available. As martial artists we go out of our way to serve our communities. We'd like to celebrate Master Elva Pai Adams amazing dedication to the martial arts community when we need it most giving us time for her extremely busy schedule.

BULLETPOINTS COMING SOON: 5 MINUTE READ.

A SECOND WORD OF CAUTION: We took notes from the live webinar to provide further insight but the writer of this article isn't a leading expert in this financial world and you should take the time to listen fully to the expert herself. Small points may be wrong in the article that are different in the video. You're going to want to watch the whole of this seminar and watch it carefully. But if you don't have the time a summary of the most important points will be coming soon.

We talked in detail about EIDL program, the Paycheck Program and the SBA Disaster Loan during live stream and the differences.

Economic Injury Disaster Loan: these are the programs you can receive directly with SBA on their website. That process has changed many times. This is a very easy program to complete. Takes 10-30 minutes to finish. 4-5 pages of yes or no eligibility questions. Because so many applications are being sent in, they need to make sure people eligible. This is why there is no loan amounts. They just want to make sure you can take part. As of yesterday the first run of approval will come out today or tomorrow. 

The second program is: Paycheck Protection Program is where you actually apply through your lender or banking institution. There are pro lending programs, start with your own banking relationship and see if they are participating and they will be able to help you. A lot of lenders are only using their customers as a priority first. You apply with the lender, first come first serve. I haven’t heard a lending cap. Each bank has their own cap limit. But it depends on the funds ability of that bank. Larger institutions have bigger caps.  

SBA Disaster Loans(Another program up to 25,000. Apply with the lending institutiion. They may have some programs. This is a bridge program designed for business owner with immediate neeeds. They need money within the next month or two. If you participate for that program, it can be paid out with Payment Protection Program.

Which one is right for you?

EIDL: Maximum amount is 2 million. $10,000 dollars will be forgiven. Can be used for operating costs. Interest payments. You can’t use it to pay down existing debt. You can use the loan proceeds to pay for that. Only for normal operating expenses. Currently they are looking for eligibility. Once you are eligible they will send the 10,000 to help with your immediate needs. The 10,000 will be forgiven.  

Payment Protection Program: is to give you money to cover pay checks. The formula is at least 75% to be toward payroll. Approximately 75% for payment protection. The formula is still very complicated. The SBA law is that specified it’s based the number of employees you have before covid19 backdated to Feb 15th.  It looks at reduction of your work force. And how many you hired back. And we use that complicated formula that will be forgiven if you use it towards payroll. If you are a company who doesn’t have employees this isn’t a good program. But think about the number that can be forgiven. You have to know that the loans that will not be forgiven, you will be stuck with 2 years of amortization at 1% interest rate. Think of what will happen when you have to pay back principle and interest. If you don't have a lot of employees you have to seriously think about not applying for this program.

As owner you have to think of what your normal operating cost look back. Can you afford to pay the loan payment over all the payments that you already have? If you can’t do it after that you are back to square one. And then you have to go back to lenders. You have to consider that thought process. Because you don’t want to add more money to what you owe.

If you don’t have too many employees, you might not want to do PPP. You have to use your own common sense. You have to think about is this the right program for you. 

If you are a sole propertier the loan application opens tomorrow. All the lenders have big difficulties. Not that we are slow. We don’t have a clear direction. We want to do what we can to help business owners. It’s nerve wracking because with SBA application, will this come back and have a problem because things are changing so rapidly. And that's from a lender. A professional who gets the best information. The situation is unprecedented.

EXISTING SBA LOAN PAYMENTS  

For existing SBA loan payments, they don’t have to make a payment for the next six months. Don’t do any deferring a loan payment. I tell them to hold off paying right now due to lack of clarity. We are waiting for SBA to issue guidance to lenders to see how we can collect for our customers. If you have existing SBA loan, do not make a payment as ruling is coming down. 

EIDL Process NOTE:

SBA receives applications. You get email that tells whether you are eligible. If you are eligible someone will contact you and put 10,000 into your account. The maximum loan is 2 million dollar. So someone from SBA will contact you and provide the documentation, supporting what your loan amount is. If you already apply for EIDL loan. You can still apply for Payment Protection Program. One of the questions on that is that you have been funded from the SBA, then you have to add the loan calculation. 

Once you come up with the total loan amount you add in your EIDL. If you applied for a confirmation you don’t add the 10,000 dollars that is forgiveable.  

When you draw the loan amount you go back with the loaner, to get what you actually spend, to find the amount of the loan that you forgive. This is to give the lender a basic estimate for the SBA. To cover yourself make sure the lender there is a disclaimer that this amount is just for estimated for purposes. This isn’t used for loan forgiveness purposes.   

THE FULL TIME EMPLOYEE EQUIVALENT NUMBER IS VERY IMPORTANT

Why the FTE is important is full time employee equivalent. For this school with 2 time full time employees, you need to find out your FTE equivalent number. This is important on the back end. Because the SBA uses this number to calculate how much of the loan can be forgiven.

oan forgiveness is based on full time equivalent, is important on the back end.  Includes full time, part time. How many you lose, how many you hire.  It’s very complicated to look at the rule. We are waiting for further guidance. 

Everyone is trying to make sure they fit the specific new guidelines to find out what you can forgive. They need to know that. If your expenses don’t qualify you are going to find yourself in big trouble. When you get into this program you have to really think about it. The purpose is for pay check payment program is to pay for employees. That’s why you have to be careful on your application. 

Lenders are doing their best and have to interpret these programs. Because SBA relies on Lenders to verify the lenders have to certify that information. And complete package is important. Lender should give you a checklist. So everything is submitted at once. Big lenders have hundreds of thousand coming in. Thats why you have to follow the checklist your lender provides you. So you will save a lot of time. 

We don't have answers on K1s, or Owners Draws. The info is vague right now. Submitting is tomorrow but everyone needs more instruction just to include. 

TUNE IN Thursday, APRIL 16th at 1PM EST for our follow up with Master Elva Pai Adams on the stimulus package and the information you need to apply with your business.

ORIGINAL SBA LOANS POST (2 MINUTE READ)

Everyone has been affected by what’s been happening over the last couple weeks. School owners are having to radically transform their businesses and are wondering if they are going to be able to make it through the Coronavirus pandemic with their business intact. People are worried not only about themselves but also about their employees who rely on them. 

To fight back against the fear, we wanted to provide our customers in the United States with some positive news that could provide some relief for your small business.

We saw an excellent email from MAIA that we wanted to share with you:

"On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll, fixed debts, accounts payable, etc. 

Important things to know:

  • They offer up to $2 million in assistance
  • Interest rate of 3.75%
  • Repayment term is determined on a case-by-case basis based on each borrower’s ability to repay (with a maximum term of 30 years).

The first thing you’ll want to do is to find out if your state is eligible by clicking this link:

https://disasterloan.sba.gov/ela/Declarations

If your school is located in an eligible state, you can download the necessary forms online at the SBA website.  They then allow you to upload those forms directly rather than mailing in: https://disasterloan.sba.gov/ela/ 

I've got the forms.  Now What?

There are a lot of forms to fill out, and it’s going to appear quite daunting.  There are some additional resources available for assistance, though.

The SBA has dedicated help available for this process:

  • 1-800-659-2955
  • disastercustomerservice@sba.gov

In addition to the SBA, each state has its own Small Business Development Center (SBDC) that will be able to help businesses in that state with navigating the SBA disaster loan program. 

You can enter your zip code into the search box on the site linked below, and that’ll give you the contact info for the closest branch.

https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/

When you navigate to the website for your branch, you’ll be able to register for counselling.  We surveyed a few of the sites, and in most cases there’s a register, sign up for assistance, register for counselling or some similarly titled button on the home page.  But in some cases, that link is deeper on the site and can usually be found fairly easily. 

If you’re having difficulty registering, you can call the main number for the SBDC in your area, and they’ll be very happy to help get you the correct information.  The sole purpose for the existence of the SBDC is to help small businesses in a large number of capacities, including helping them to apply for assistance such as this."

LEARN ABOUT PAYCHECK PROTECTION PROGRAM:

The US government is offer a second system for small businesses to get loans due to business uncertainty around Coronavirus. Only this loan is forgivable if you spend it on 4 specific types of business expenses. Learn more by reading our indepth on it coverage here.

For Right Now: Levelling Up Your Students Training

We are offering a great deal for students who want to train at home during this difficult time. With our video scoring chestguards we give students the measurement they need to track their progress and stay dedicated to their martial arts training. These at home training kits give school owners the data they need to push students to do their best and get the most out of their virtual learning classes. Learn more at our Training At Home page.

THINKING OF THE FUTURE?

You have done incredible things over the last two weeks to save your business. You’ve learned how to make great video content that engages your students and you’ve gathered the tools you need to survive. But how do you get out of survival mode and start planning to make the most out of the next six months to a year and come back better than ever?

PREPARING FOR SUCCESS WHEN YOUR SCHOOL REOPENS

When your schools re-opens you are going to need to focus on ways you can Attract more students, Retain the ones you have and Thrive by creating new revenue streams to make up your losses. We got you covered.

Want to know how you can Attract 5x your normal amount of leads at recruiting events? Read about how Master Wong got 50 leads in just a couple hours and earned 30K in new revenue.

Want to dramatically increase your Retention? Learn how Mr. Jonathan Frank got 100% retention of his teen students and won 71 ATA District Championships by training with 20/20 Armor.

Students are going to be hungry for competition when you re-open your dojang. You can run your in house events with 80% less staff, elminiate technical delays and offer a fair judging system that will keep your students and their parents ready to participate in your next event. Learn how Master Helgi ran his best ever tournament with 20/20 Armor.

For more resources to help your school navigate these difficult times go to our Rebuilding From Coronavirus page. We're here for you and we will get through this together. This too shall pass.

Paycheck Protection Program

Yesterday MAIA Executive Director, Frank Silverman, spoke on the Paycheck Protection Program. He called it the one small business loan you NEED to apply for ASAP to protect your business from COVID-19. You can watch the Facebook live below to get all of his amazing insights.

In case you don’t have the time to watch the whole thing we got you covered. Starting tomorrow, April 3rd, the Federal Government is opening the Paycheck Protection Program for small businesses around the country.

What is the Paycheck Protection Program?

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll. You must certify that the current economic uncertainty makes the loan necessary to support ongoing operations of your business. The program provides funding for up to eight weeks of payroll, mortgage and rent payments as well as utilities to businesses that keep workers on during the crisis.

Essentially, it’s a loan from the government helping you pay:

  • Your employees
  • Your rent (As long as lease was signed before Feb.15th, 2020)
  • Any interest on your mortgage (As long as the mortgage is from before Feb. 15th, 2020)
  • Your utilities (As long as service began before Feb.15th, 2020)

The best part is this is a forgivable loan from the government as long as you use the money on these four essential business expenses. But you need to make sure to keep careful records of all the business expenses you incur.

Here all the documents you need to get started:

Download Paycheck Protection Program Documents

Here are a couple frequently asked questions about this loan we found on the internet.

Can I apply for paycheck protection and an SBA disaster loan?

Here is how it differs from SBA Loans according to Bench.co‘s Simple Gude:

  • No personal or business collateral is required. The SBA disaster loan may require collateral for loan amounts over $25,000.
  • It’s ok if you also have access to credit elsewhere. To receive a SBA disaster loan you generally need to have no other source of credit.
  • The funding covers a more restrictive set of purposes (details below). The SBA disaster loan can cover most operating expenses.
  • Your loan can be forgiven if you follow the terms. The SBA disaster loan requires repayment.

Can I apply for paycheck protection and an SBA disaster loan?

Yes, you can. However, you can’t apply for an SBA disaster loan for the same purpose as the Paycheck Protection Program. This is very important because this is a major factor in whether or not your loan will be forgiven. If you get both loans they need to serve different business needs.

We encourage you to apply as early as possible as there is a cap for this program and everyone is going to be racing to get their application in at the head of the queue. The latest applications can be in is June 30th.

For more resources on helping your small business survive during these difficult times please go to our Rebuilding From Coronavirus page. For more information on SBA Disaster Loans click here.

We are going to keep providing the best update information on what you can go do to mitigate financial loss during Coronavirus. We are going to get through this together.

For more information:

https://www.baltimoresun.com/coronavirus/bs-md-payroll-protection-20200402-scnm73xbzza7bpefvbdegvjssu-story.html

https://bench.co/blog/operations/paycheck-protection-program/

Applying for an SBA Disaster Relief Loan — What You Need To Know

Everyone has been affected by what’s been happening over the last couple weeks. School owners are having to radically transform their businesses and are wondering if they are going to be able to make it through the Coronavirus pandemic with their business intact. People are worried not only about themselves but also about their employees who rely on them. 

To fight back against the fear, we wanted to provide our customers in the United States with some positive news that could provide some relief for your small business.

We saw an excellent email from MAIA that we wanted to share with you:

“On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll, fixed debts, accounts payable, etc. 

Important things to know:

  • They offer up to $2 million in assistance
  • Interest rate of 3.75%
  • Repayment term is determined on a case-by-case basis based on each borrower’s ability to repay (with a maximum term of 30 years).

The first thing you’ll want to do is to find out if your state is eligible by clicking this link:

https://disasterloan.sba.gov/ela/Declarations

If your school is located in an eligible state, you can download the necessary forms online at the SBA website.  They then allow you to upload those forms directly rather than mailing in: https://disasterloan.sba.gov/ela/ 

I’ve got the forms.  Now What?

There are a lot of forms to fill out, and it’s going to appear quite daunting.  There are some additional resources available for assistance, though.

The SBA has dedicated help available for this process:

  • 1-800-659-2955
  • disastercustomerservice@sba.gov

In addition to the SBA, each state has its own Small Business Development Center (SBDC) that will be able to help businesses in that state with navigating the SBA disaster loan program. 

You can enter your zip code into the search box on the site linked below, and that’ll give you the contact info for the closest branch.

https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/

When you navigate to the website for your branch, you’ll be able to register for counselling.  We surveyed a few of the sites, and in most cases there’s a register, sign up for assistance, register for counselling or some similarly titled button on the home page.  But in some cases, that link is deeper on the site and can usually be found fairly easily. 

If you’re having difficulty registering, you can call the main number for the SBDC in your area, and they’ll be very happy to help get you the correct information.  The sole purpose for the existence of the SBDC is to help small businesses in a large number of capacities, including helping them to apply for assistance such as this.”

MORE INFORMATION COMING:

This Friday, April 3rd at 1PM EST at Facebook.com/2020armor we are hosting a live seminar with Elva Pai Adams ,VP of small business lending for Jefferson Bank in San Antonio TX, who will be discussing how to navigate the SBA Disaster Grants and Loans for martial arts schools. She is a noted financial expert and can provide tips to help you get through this difficult time.

Master Elva Pai Adams is not only a former VP at Wells Fargo, she is an incredibly accomplished martial artist with three decades of experience.  She was an Olympic athlete in Taekwondo, and she was selected as the first female international referee representing the USA for the 2016 Summer Olympics.

Bring your questions for the Q and A afterwards. We will post the live stream on the site after it is over, along with all the most important Bulletpoints from the talk.

LEARN ABOUT PAYCHECK PROTECTION PROGRAM:

The US government is offer a second system for small businesses to get loans due to business uncertainty around Coronavirus. Only this loan is forgivable if you spend it on 4 specific types of business expenses. Learn more by reading our indepth on it coverage here.

For Right Now: Levelling Up Your Students Training

We are offering a great deal for students who want to train at home during this difficult time. With our video scoring chestguards we give students the measurement they need to track their progress and stay dedicated to their martial arts training. These at home training kits give school owners the data they need to push students to do their best and get the most out of their virtual learning classes. Learn more at our Training At Home page.

THINKING OF THE FUTURE?

You have done incredible things over the last two weeks to save your business. You’ve learned how to make great video content that engages your students and you’ve gathered the tools you need to survive. But how do you get out of survival mode and start planning to make the most out of the next six months to a year and come back better than ever?

PREPARING FOR SUCCESS WHEN YOUR SCHOOL REOPENS

When your schools re-opens you are going to need to focus on ways you can Attract more students, Retain the ones you have and Thrive by creating new revenue streams to make up your losses. We got you covered.

Want to know how you can Attract 5x your normal amount of leads at recruiting events? Read about how Master Wong got 50 leads in just a couple hours and earned 30K in new revenue.

Want to dramatically increase your Retention? Learn how Mr. Jonathan Frank got 100% retention of his teen students and won 71 ATA District Championships by training with 20/20 Armor.

Students are going to be hungry for competition when you re-open your dojang. You can run your in house events with 80% less staff, elminiate technical delays and offer a fair judging system that will keep your students and their parents ready to participate in your next event. Learn how Master Helgi ran his best ever tournament with 20/20 Armor.

For more resources to help your school navigate these difficult times go to our Rebuilding From Coronavirus page. We’re here for you and we will get through this together. This too shall pass.

Live Stream With Dave Kovar March 25th

Our CEO Master Ali Ghafour had the great privelege to sit down with Hanshi Dave Kovar, a true legend in the martial industry to have a frank discussion about the industry today and what you can do to serve your community and mitigate financial losses at your school. The conversation was incredibly positive and Dave Kovar gave great tips on what you can do to help your business during this difficult time and how to use this crisis to grow stronger mentally. Watch the whole video above this paragraph.

In addition to being an elite martial artist with black belts in 10 Martial Arts styles, Hanshi Dave Kovar is recognized worldwide as an innovator of best practices for martial arts school operation. He oversees the operation of eight Kovar’s Satori Academy schools and he founded ProMAC, the Professional Martial Arts College.

We encourage you to watch this genuinely uplifting seminar in it’s entirety but we have you covered with bulletpoints below:

5 MINUTE READ

What are you seeing as the tone and mood today: 

-I think it’s interesting. I’m blown away by the innovation that has happened in such a short time. We are trying to get online training up for four years but we didn’t have the time. Now in three days we are up and running. I see so many great ideas and so many people sharing what is working for them. There is a lot of unity in our community.

-I also see a lot of people who have already given up. Who are disillusioned and concerned. Who are paraylsed. There is very little in the world we can control. But we can control where we put our focus. What we focus on can adjust the outcome. 

WHAT SHOULD BE YOUR MAIN FOCUS AS A SCHOOL OWNER?

-Your main focus is to keep your emotional connection with your students. People are using Facebook live and Zoom and they should be. But there’s more you have to do. You think you are having a lot of interaction with your 30% who are on your social channels but you need to make sure you are there with the other 70 percent who aren’t. Start mini private lessons. Make a phone call to all your students. And I mean all of your parents and students. The time you spend right now could save your business.

-First thing checking with your families, perfect world it’s someone calling who has a relationship with them. Letting them know that we have transitioned from a physical school, but we are online now and we are open. Those words are important. You are still open but your online. And your instructors are checking in to make sure that they are able to use the online resources. Guide them through it. Show them what’s available and tell them what will become available in the future.

-When someone wants to quit we ask them to give us a couple weeks on the online before they make that decision. And 9 out of 10 times that works and they give us a chance. Logic and emotion are oil and water. You need to get to them on an emotional level. And you have to show them that in a personal way. We made 3000 calls last week. You should call everyone you can. Emails aren’t enough.” 

ADVICE FOR KEEPING YOUR MIND ON WHAT YOU CAN CONTROL

-This is a time to guard your personal habits and make sure you aren’t being over consumed by the bad stuff in the news right now. Be aware. Don’t be ignorant. But don’t let it take over your mind. Don’t let that control you. If you haven’t already started meditating, you should do that. It helps you be in the moment. Two things give us anxiety, regret for the past and fear of the future. That’s a waste of time. You have to prepare for what you can take action on. 

-Nothing feels better than taking massive action to a worthy goal. Get out of your fear loop. Shoot a video. Interact. Get you moving in the right direction. You want to get to the North Pole and you lose your map. Do you wonder what you are going to do and panic or do you go North and get closer to where you have to be? You get moving. And that’s where it’s at. We don’t know where this is going. Don’t get paraylsed by finding a perfect solution. Doing something right now is better than inaction.  Adjust as you go.

WHAT ARE YOU PROJECTING RIGHT NOW FOR YOUR SCHOOLS?

-We are planning on a 50% adjustment in revenue. We are negotiating with our landlords about rent. Looking at unnecessary expenses. The main thing for us is guarding is my staff’s livelihood. That’s most important to me to protect my hard working fearless team. 

WHAT SHOULD YOU NOT BE DOING RIGHT NOW?

-Some people have gone to the extreme, saying to his whole school that i”m so gutted and I had to shut down and he sends it down to his student body. It’s not the right message. He should have said, “Hey guys we are still open but we are online. Our physical location is closed.” You can’t make it sound like you are shutting your doors completely. If you need support, ask for it in private messages. if you are going out into your clubs with a message you need to wait until you are clearheaded. If you send it while you are angry or sad they’ll be able to see that and they’ll lose confidence in you.

-You can’t withdraw completely. You need to work harder than ever. Try to limit your panic. You may have those moments. Take those breaths and get over it. We all have hard times. That’s life. I’m a fan of making a segment of your day to put a time in to worry. But then move past it in the rest of the day. 

HOW TO FIND GRATITUDE AT A TIME LIKE THIS:

-I was on the last plane out after cancelling some speaking engagements so I could get home while all this was happening. And there are guys checking our temperature before we got on the plane. At point in one of my flights you can see everyone was here for last minute change of plans. There were college students and this one gal lost her phone and she was just melted down. Her friends were trying to comfort her. Her boyfriend went to get it. We think there’s no way he’s going to be able to get it. Right before the flight close he makes it and brings her the phone. She went from fearful, to joyful when he brought it back. It took losing that to make her appreciate it. There is this phrase Amor Fati. Love your life. Love your fate. You have lost some stuff and you can dwell on that. Or you can think about what you still have. Envision losing it now remember what you have. The sun is coming out. Chose to focus on that. So you can be better for the people in your circle. And be proactive in helping them.

HOW COULD WE HAVE PREPARED BETTER FOR THIS?

-Always have six months of savings ready for personal and emergency. The stock market has always gone up for 10-12 years. There is always a downturn. In the mid 2000s it dropped by 50%. The thing we should always be doing is that we count every dime even if we have plenty of dimes. Be wise with our money. Another thing is you can judge a person’s character by how they judge people who are least important to them. If you’re there for the people in your community they will be there for you.  It’s always better to have friends then enemies. Build your community so you can lean on them when you need them.

AN OPPORTUNITY TO GROW STRONGER:  

-Couple years back my wife and I are in San Fransisco. There’s Golden Gate Bridge and the Bay Bridge. We are on the bay bridge waiting. There are 18 gates at the toll station. I hate waiting in line. And it’s taking a while. I meet an attendant who is swaying like she’s listening to jazz music and loving life and she says you have a great day. It completely changed my mindset. It was a reminder to be in the moment. There’s another bridge and the toll booth officer doesn’t look up and if I could visualize her mind she’s thinking I’m wasting my time and my sister is doing better than me at life and it felt the exact opposite. It’s a reminder of the Samurai maxim, be like a weed, and bloom where planted. And you can see the affect of that positive energy that we can give off. Fear is contagious and so is courage. You can’t have courage without fear. True courage isn’t fearlessness it’s overcoming fear. This is a great opportunity for us to become stronger. 

STAY UP TO DATE WITH US

We are going to continue to provide resources for school owners dealing with the impact of the Coronavirus on their small business.

Sign up on our REBUILDING FROM CORONAVIRUS PAGE for regular updates and join our Facebook group to get all the insights from our live streams with experts from the Martial Arts Industry. We are going to do everything we can to help. We are going to get through this together.

For medical advice for United States customers go to the CDC website and for Canadian customers please go here for the latest updates.

Note: Dave Kovar’s tells his stories far better than we’re able to summarize them.