MARTIAL “A-R-T” PROJECT

R - RETAIN


COST OF LOSING A STUDENT

All martial arts students reach a point in their training when they want to quit. For club owners keeping a student (100 a month X 12 months) can be worth $1200 dollars a year. Acquiring new students to replace the ones you lost costs time, money and focus. Leaving your school can cost these students the chance to learn lessons that will change their lives forever.

WHY YOU LOSE STUDENTS

Students quit because they feel they aren’t seeing improvement, because they’ve grown bored with repetitive drills, because they are scared of sparring and because they don’t have reliable metrics that show that they are improving.

HOW WE HELP CLUB OWNERS RETAIN THEIR STUDENTS

20/20 Armor has specifically designed our equipment to tackle problems that lead to students losing their passion for the sport and to increase retention rates for school owners.
  • 20/20 Armor gamifies training to make your students excited to go to class.
  • Students receive instant feedback that quantifies their improvement in a way they understand. Your kids will get stronger, faster and more accurate as a result of playing our game modes designed to improve martial arts fundamentals.
  •  20/20 Armor makes sparring into a game and converts casual students into your competitive stream.
  • By gamifying sparring we reduce student fear and allow them to become instantly comfortable. This keeps students from dropping out due to fear of sparring.
  • Students that are motivated to reach visible, measurable goals (similar to belt ranks) are much more likely to stay engaged. Training with 20/20 Armor brings that level of engagement to a daily or weekly level rather than around belt testing time.
  • Holding your own 20/20 Armor class increase’s student engagement and has a positive effect on retention.
  • Students can share videos on their social media where they are characters in their own video game and celebrate their progress to offer positive social reinforcement. This can also lead to new students in your classroom.

HELP YOUR STUDENTS ENJOY THE FIGHT 

We’ve all lost students when sparring is introduced. But without sparring Taekwondo isn’t really providing you with enough real world experience in self defence.  When you turn sparring into a “game”, you remove the negative feelings associated with causing another person harm and you focus on only bringing down the lights. You get the same effect, the student is testing their skills in a combative situation. We’ve seen this work on kids of all age levels. They aren’t scared, they’re excited to be playing video games in real life!



Image

Kids focus on bringing down the lights, and not hitting and getting hit. This change in mindset has a dramatic increase in retention when sparring is introduced