WEEKLY CLASS BLUEPRINT
To help school owners, 20/20 Armor has put together a blueprint for how to run your own 20/20 Armor themed classes. These classes will offer you new streams of revenue and new levels of excitement for your students as you use 20/20 Armor to provide classes like they’ve never experienced before.This step by step process will provide you with ideas for how to format these classes, insights on how to incentivize skill development and show how we can create excitement and fun in the classroom. These classes will give your students a chance to see their progress and increase your school’s retention rate.
The 20/20 Armor Class can take any of three main forms:
20/20 Armor Family Class – Ages 7+
The 20/20 Armor Family Class encourages adult students to practice with their children, allowing families to connect through martial arts training. This class features basic fun games using 20/20 Armor on heavy bags.
20/20 Armor Gaming Class – Ages 7-12
The 20/20 Armor Gaming Class focuses on exciting and interactive games that teach and reinforce martial arts skills appropriate for younger students. This class features exciting challenges using 20/20 Armor on heavy bags.
20/20 Armor High Performance Class – Ages 13+
The 20/20 Armor High Performance Class challenges students to become faster, stronger, and more strategic at the highest levels of martial arts. This class features intensive sparring with 20/20 Armor units worn on the body.
However, by mixing and matching pieces of this guide, other classes are possible, such as:
20/20 Armor Adult Fitness Class – Ages 18+
The 20/20 Armor Adult Fitness Class features training modes designed to make participants sweat, disguise repetition and focus on doing their best so that working out doesn’t just feel like work. This class focuses on solo games using 20/20 Armor on heavy bags.
20/20 Senior’ s Class: (40+)
The 20/20 Senior’s Class focuses on skills and training drills with 20/20 Armor units on training bags. This unique class allows for seniors to have fun, energetic and competitive training sessions without the risk of injury. This class focuses on low impact exercises to promote health and range of motion.
To get started, let’s determine how many and what sizes of units you need for your class:
Recommendation: While the sizes you buy will be dependent on the type of classes you’re teaching we would encourage you to make sure to order to at least a pair of size fours so that you can cater to larger classes as this size is ideally suited to heavy bags and BOB XL. We also have an on-hand expert you can consult with as you make these choices. Please contact Scott Granger at email@example.com for any assistance you may need.
Marketing 20/20 Armor Classes:
To have these classes, what you first need to do is recruit students for them. The best way to garner initial interest is to demonstrate the armor in your other classes and show how it works and how much fun it is to use.
- Once all of your classes have been informed, put up posters around the dojang advertising for the class opening. Limiting this class to a set number of spots is a great way to have kids lining up to be the first ones.
- By sharing 20/20 Armor videos on your social media channels you can raise further interest from students and parents.
- Once you have your own class you can get new recruits by posting videos of your own students doing the drills. This is great for fueling excitement in the classroom when students know they can be featured for great performance.
- Once you have reached your first monthly challenge and have winners in gold, silver and bronze categories you can share the winners on social media. By celebrating your students you will make them into ambassadors for the classes. They will share the videos and encourage their friends to join your dojang.
How much should you charge for classes?
Many school owners currently using 20/20 Armor in their branded classes charge between $20-$30 per month in addition to their standard tuition. This means that with an average class size of 20 students, this once a week class will bring in between $400-$600 per month and $4,800-$7,200 per year, which will easily return the entirety of your investment in under a year, even if you don’t use the 20/20 Armor for any other revenue generation!
What are the essential elements of an individual class?
We’ve had great success starting classes very simply. We’ve used these few steps as a framework for individual classes:
Set up your chestguard on your heavy bags before the class to cut down on set up time.
- Give a short lecture on the theme of the class (power, stamina, speed) and how the game they’ll be playing will help them build up their skills in this area and why this is important.
- Perform your warm up with an emphasis on preparing for the theme of today’s class. (i.e. kicking for speed, kicking for power)
- If they are a mixed skill level class make sure to divide your class into groups of approximate skill level or age so that everyone has the best chance to excel. Set the chestguards to match the appropriate levels for your lines. Keep in mind that even people at very similar belt levels may have different power levels for each different technique and that as they get better at the drill you are practicing, it is very common to have to increase the difficulty level to continue to offer them a challenge as they become more proficient. This is a great sign of their growth! So be flexible on where you start them off and how often they need to tune the power to their level.
- The class will then do the drill that is based on one of the ten games that you can play with the electronic chestguards. We recommend a maximum of two drills per class so that the students do not become overloaded with having to learn so many new rules and functions. You’ll find that the students are perfectly willing to play the same game for extended periods in order to beat their own scores.
- Once you’ve finished your drills and done your cooldown you’ll end the class by asking the students what they learned and getting their feedback. Have them explain the games they played and what they were working on. Then reiterate the purpose of using this drill and why the skills they developed in class are useful. This reinforces the lesson you began the class with and sets the expectation in the students’ minds that each game is not just for fun but for development as well.
For a quick reminder about each of these drills please check: http://2020armor.com/drills/
Monthly Themes with Escalating Weeks
Each Month features three 45-60 minute classes that each have a focus on a single game which is tailored to the theme of that month. The 4th class is a monthly challenge, where the students are pitted against each other to be the best on the leaderboard. For instance:
MONTH 1: SPEED
- Week 1 – Race
- Week 2 – Energy Scoring
- Week 3 – Reflex
- Week 4 – Monthly Challenge
Race is a great choice as a starter game for speed because of its simplicity. In the second week, Energy Scoring has your students mixing speed with power by bursting to be the first to deplete the opponent in record time. By the third week, they are not only mixing speed and power but have also added the mental aspects of reaction time and correctly following cues in Reflex.
Here are some examples of a few more possible monthly combinations:
MONTH 2: POWER
- Week 1 – Hit Meter
- Week 2 – Heartbeat
- Week 3 – Reflex
- Week 4 – Monthly Challenge
MONTH 3: STAMINA
- Week 1 – Tag
- Week 2 – Heartbeat
- Week 3 – Tug of War
- Week 4 – Monthly Challenges
Week 4 combines the 3 games of the previous week to determine a ranking for the top 3 best performers, regardless of age and rank, in the order of gold, silver, and bronze students.
These top 3 performers stand at the head of the line up for the next monthly cycle in this class, and the instructor uses them as the students that demonstrate new tasks to the others, helps with putting the gear on and off the bags, operates the gear, etc. They become the right hand of the instructor in a coveted position.
We recommend placing the leaderboard on the wall with the top students’ names. This will make other students interested in joining the class to achieve the same recognition. You can do this on a chalkboard, dry erase board, or even putting their pictures on the wall. We also recommend duplicating this process on social media to further incentivize participation in your class and get new students to join your school to dethrone the current champion.
The monthly challenges can be done in a variety of ways and will change depending on how you choose to run your classes throughout the month. But as a general format, try implementing the following:
Each of the 3 Games that were played that month gets played in head to head fashion until the top 3 with the best scores in the division are declared and given points:
1st Place – 3 Points
2nd Place – 2 Points
3rd Place – 1 Point
4th+ Place – 0 Points
If a game is pass/fail such as Heartbeat, then points are awarded as follows:
Pass – 2 points
Fail – 0 points
At the end of all the challenges, the top 3 participants with the most points will be crowned the Gold, Silver, and Bronze Medal Champions of the Month.
Be As Creative With Your Class As You Want
Depending on the level of the students, concepts can go further than basic ideas like Power or Stamina, and can go into higher level concepts or more sparring tailored concepts, such as Pressure or Dominance, Distancing, and Scenario Training (ie Sudden Death) through a custom mix of games and by putting the units on the body as well. General concept training, however, is achievable by solely utilizing the units on bags. The point is that with next to no effort you can get your white belts excited while teaching basic techniques while keeping your black belts engaged at the same time. How elaborate or simple you make the drills is totally up to you, and all the games can easily recycle but with a slightly different focus each time, just with tailored explanation addressing the theme that month.
If you’d like to learn more or have been running classes and have insights you’d like to share, please get in touch with us at firstname.lastname@example.org. We’re here to connect, and can book a call to answer any questions you might have and help you get your class up and running.